Strategy Forum: Retail Strategies for Success

About this event

Join us in this exclusive event to uncover the secrets to success in Vietnam's bustling retail market. It's your chance to connect with influential leaders from top companies like MM Mega Market, AppleTree Group, and Gao Ong Cua, and gain insights into the strategies that have propelled them to market dominance. This forum offers a special opportunity for academic discussion and sharing knowledge in retail strategy, with TBS academic faculty members present to guide you through the latest developments in retail strategy research.   


Featured speakers

Eric Merlin

CEO – Apple Tree Group

Nguyen Duc Toan

Commercial Director - MM Mega Market Vietnam Company Ltd

Tran Quang Vu

Head of Strategy and International Sales - Gao Ong Cua

Dr Manjit Sandhu

Interim Senior Program Manager, Management – RMIT Vietnam

Antoine Goupille

Associate Lecturer, International Business – RMIT Vietnam


9.30 am – 10.00am Check-in
10.00 am - 10.05 am

Welcome from RMIT Vietnam and Introduction of the Guest Speakers and TBS Leaders

Associate Professor Trung Nguyen, Head of Management Department, The Business School

10.05 am - 10.15 am

An overview of Vietnam retailing industry 

Dr Manjit Sandhu - Senior Lecturer, School of Business and Management, RMIT Vietnam

10.15 am - 10.30 am 

Sharing session 1:

Mr Tran Quang Vu - Head of Strategy and International Sales - Gao Ong Cua

10.30 am - 10.45 am

Sharing session 2: 

Mr Eric Merlin - Chief Executive Officer at AppleTree Group, mother company of Annam Gourmet and the Warehouse retail

10.45 am - 11.00 am

Sharing session 3:  

Mr Nguyen Duc Toan - Commercial Director, MM Mega Market Vietnam Company Ltd

11.00 am - 11.30 am

Q&A and Discussion with all Guest Speakers 

Moderated by Mr Antoine Goupille, Associate Lecturer, International Business, RMIT Vietnam

11.30 am – 11.40 am Wrap up
11.40 am onwards Refreshment

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