• Ranked 6th in Australia for Communication & Media Studies*
• Discover a global mindset with local application, connected to future-focused trends and practices
• Build solid theoretical knowledge and industry-ready skills in strategy, content creation and stakeholder management
• Learn from an international team of expert academics and leading industry partners

*2025 QS World Rankings by Subject

Designed to equip you with in-depth knowledge of this strategic field, the RMIT Bachelor of Professional Communication reflects the rapidly increasing demand for skilled communication professionals.

This program features three majors and five minors with the flexibility to pursue a double major or combine a single major with up to three minors.

In the first year, students complete four courses that provide foundational knowledge in advertising and communication before choosing a major and pursuing more advanced studies from the second year onward.

This degree is crafted to blend creativity, critical thinking and professional expertise. It aims to shape modern communication experts who are imaginative, socially conscious and multi-skilled.

Throughout the degree, you will gain the knowledge and skills needed to stay at the forefront of industry trends and thrive in the ever-changing professional communication landscape. At the end of the degree, the portfolio of work that you create will demonstrate your capacity to produce, operate and innovate in a range of industry sectors. You will graduate as a technologically fluent communication professional capable of adapting to the changing demands of a global communication landscape.

The structure displayed shows the advised program structure and progression. 

There are 288 credits (a maximum of 24 courses) in the program.

In the first year

you will complete 4 foundation courses to give you the building blocks needed to explore your chosen pathway

• Introduction to Advertising
• Introduction to Digital Communication
• Introduction to Public Relations
• Locating knowledges

Next, the direction you take is in your hands

You can choose several combinations

• Option 1: 1 major + 3 minors
• Option 2: 1 major + 2 minors + 4 University electives*/Program options**
• Option 3: 2 majors + 1 minor 
• Option 4: 2 majors + 4 University electives*/Program options**

In the final year, all students will undertake the compulsory internship. 

*University electives: choose up to 4 elective courses from any program at RMIT

**Program options: choose from courses in the Program options list and all courses listed within each minor

Explore your majors and minors

• A major is a primary focus for your study, typically 96 credit points (8 standard courses)
• A minor is a secondary focus of study, typically 48 credit points (4 standard courses)

Students cannot complete a major and a minor in the same discipline. Courses completed as core or toward a major/minor cannot be counted again toward another major/minor.

• RMIT Vietnam focuses on student-centred learning, which puts you and your learning needs at the centre of our teaching practice. Teaching methods include face-to-face delivery, tutorial classes, workshops and industry seminars. Studio courses present a practical approach to learning where you’ll undertake project work based on real-world briefs and case studies
• To add to your learning resources, RMIT has partnered with renowned marketing communications agencies to create Vietnamese market case studies. Giving you an edge, these studies provide insight into the local market, local consumers and the domestic media environment
• You'll be assessed in a variety of ways to ensure that you can demonstrate your skills across the range of areas required for a communication graduate. Expect a combination of examinations, assignments, presentations and project work. Assessment may be both individual, or conducted in groups

• Art director
• Media planner/buyer
• Account manager
• Client services director
• Copywriter
• Internal communication specialist
• Government and non-government organisation communications management
• Event management
• Brand manager
• Media advisor or consultant
• Media/public relations strategist
• Digital content producer
• Digital engagement and communications officer

Creative entrepreneurship: Increasingly, RMIT graduates are setting up their own creative businesses and companies in the fast-growing world of media and communication in Vietnam - and beyond.