Bachelor of Digital Marketing

Bachelor of Digital Marketing

UNDERGRADUATE
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Study load
Full time
Program code

BP318

Duration
3 years
Application deadlines

06 Feb 2026

12 Jun 2026

09 Oct 2026

Intakes
Feb or Mar, Jun or Jul, Oct
Location
RMIT Saigon South
RMIT Hanoi
Program code
N/A
Application deadlines
N/A

Overview

  • Learn through a comprehensive and practical curriculum
  • Experience flexible and personalised learning by choosing from 12 business minors
  • Engage with real-world digital marketing projects
  • Gain hands-on experience through a flagship industry internship

In the age of AI, digital marketing has significantly surpassed traditional marketing. Skilled digital marketers are essential for organisations looking to gain a competitive edge. Our Bachelor of Digital Marketing program equips you with essential skills such as search engine optimisation (SEO), social media management, data analytics and content creation - all of which are crucial for competing in today's job market.

You will be immersed in the entire marketing process - from developing high-level marketing plans to executing targeted communication campaigns that effectively deliver products and services to diverse audiences. This practical knowledge is reinforced through industry-led projects where you will tackle real-world challenges and develop innovative solutions.

Throughout the program, you will have the opportunity to engage directly with the professional world through a range of activities, including industry client projects, internship placements, research partnerships, and innovation and entrepreneur collaborations. You'll also gain valuable insights from industry speakers and workshops.

Studying digital marketing at RMIT is also about learning and applying technology using the latest tools and innovations, preparing you to become a future-ready digital marketing professional.

The program offers a choice of 12 business minors, allowing you to customise your learning journey and build the adaptable skills and mindset needed to successfully navigate a variety of industry landscapes.

AACSB Accredited

RMIT's College of Business and Law is an accredited member of AACSB International (AACSB) – the world’s largest business education alliance.

AACSB accreditation is a globally recognised standard of excellence for business schools, with members in over 100 countries and territories. It signifies a commitment to quality, continuous improvement and high-quality business education.

AACSB Accredited logo in the shape of a stylised square in 2 overlapping shades of green, one a cool teal, the other a warm grass green, and the overlapping resulting colour used for the words "AACSB Accredited" under it

Program structure

The structure displayed shows the advised program structure and progression. 

Semester 4

Semester 5

Semester 6

Semester 7

Semester 8

Semester 9

* University elective: Students can choose from elective courses offered across the university in any other program.   

** Business option: Students can use four business options to form a minor of their choice (each minor consists of four courses within one discipline).

List of minors to choose from

  • Accounting in Business  
  • Digital Economy
  • Business and Technology
  • Cybersecurity
  • Economics  
  • Entrepreneurship 
  • Finance  
  • Global Business  
  • Logistics and Supply Chain  
  • Management and Change  
  • Human Resource Management  
  • Tourism and Hospitality  
Full details on minors

Program guides for RMIT Saigon South and RMIT Hanoi.

Learning, teaching and assessment

  • The Bachelor of Digital Marketing includes a 12-week workplace internship where you will work with industry to develop your skill-set. Participation in workshops and industry seminars are also part of our 'real-world' learning and teaching approach
  • Assessment methods include responses to client briefs, market research, group presentations, and reports
Expand all sections

As a Marketing graduate you will be required to engage in marketing practice both as an individual and as a team member in diverse organisations and communities. In this program you will integrate marketing theory and technical proficiency in a range of marketing applications and contexts that enable you to respond to specific business situations. Your focus will be on the customer’s perspective and value creation, while accepting your accountability to competing stakeholders. The Digital Marketing program responds directly to the rapidly evolving needs of the marketing field in a digital world. Organisations demand a new set of marketing skills as they move from traditional to digital marketing strategies.  

On the successful completion of this program you will be able to:
  1. Identify how digital marketing and its various channels can be used effectively in any business.
  2. Integrate specialist theoretical knowledge with technical skills to develop effective and innovative digital marketing plans and strategies that provide value for the company and its stakeholders.
  3. Collect, process, and analyse data to make informed marketing decisions
  4. Analyse marketing problems and provide solutions based on a critical examination of marketing information.
  5. Apply knowledge and skills to real-world experiences to enhance the learner’s intellectual and transferable skills, especially those relevant to the practice of marketing, including analytical, critical thinking, individual and team skills.
  6. Apply an adaptive and collaborative approach to working with others in a variety of business and professional contexts.
  7. Communicate clearly and persuasively to consult and engage with peers and clients
  8. Integrate apply and evaluate professional theory with practice in authentic Work Integrated Learning (WIL) contexts.
  9. Create viable solutions to real world marketing problems.

RMIT provides world-class blended learning with both face-to-face and online experiences in a global network, a supportive community, and real-world skills.

Learn more about blended learning

Career

  • Digital marketing manager
  • Marketing manager
  • Brand manager
  • Marketing campaign analyst
  • SEO manager
  • Social media marketing specialist
  • Brand strategist
  • Strategic planning manager
  • Content and creative
  • Media production coordinator
  • Account manager

Further studies

When you successfully complete this program, you may be eligible for entry into an RMIT honours or postgraduate program in Vietnam and Australia.

Fees

Payments can be made each semester, on a course-by-course basis.

Fee program

Annual tuition fee 

(based on full time study load - 8 courses)

Whole program fee

(24 courses - 288 credits)

 

 14,345 USD (indicative USD fee) ~  375,840,000 VND  43,035 USD (indicative USD fee) ~ 1,127,520,000 VND

Notes

  1. RMIT Vietnam has 3 semesters per year, in each semester you enrol into a maximum of 3 courses. The duration of programs is flexible and can be adapted on an individual basis upon enrolment
  2. Program fees are priced and invoiced in Vietnam Dong (VND) by semester.
  3. Payment in other currencies will be converted to VND at the exchange rate on that day. Bank transfer is the preferred method of payment.
  4. The fees in USD are ONLY applicable to those international students who arrange for payment from overseas, as per Circular No. 32/2013/TT-NHNN.
  5. Medical insurance fees are subject to change without notice.
  6. Fees are indicative only and subject to change based on individual enrolment. These fees apply only to 2026. For further details and terms and conditions, refer to the 2026 Student Fees and Charges Guide (pending).

Entry requirements

Academic requirements

  • Vietnamese Upper Secondary School (High School) Graduation Diploma with a minimum GPA of 7.0/10.0 for Grade 12 (For other international qualifications please view entry requirements by country​)

Academic pathway

English requirements

Successfully complete RMIT Vietnam English Advanced, or complete one of the following English proficiency tests:

  • IELTS (Academic) 6.5 (no band below 6.0)
  • TOEFL iBT 79 (with minimum score of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
  • Pearson Test of English (Academic) 58 (no communication band below 50)
  • C1 Advanced (formerly known as Cambridge English: Advanced (CAE)) or C2 Proficiency (formerly known as Cambridge English: Proficiency (CPE)) 176 (no less than 169 in any component)

For other recognised English results, please view English equivalency requirements.

There are no prerequisite subjects required for entry into this qualification.

Note:

Previous study and proficiency tests are recognised for two years from the completion date or test date to the program commencement date unless stated otherwise. RMIT does not accept scores from at-home or online testing.

Where you have achieved more than one form of English language proficiency only the most relevant achievement will be considered in the admission decision.

Please contact the RMIT Vietnam Student Recruitment team for more information.

English Pathways

Don't meet the English language test scores? Successfully complete English for University for entry into this program. 

Credit transfer

Come from a partner institution? RMIT has pathway arrangements with many partner institutions around the world. If your institution has a pathway arrangement with RMIT, you may be able to receive credit and reduce the time it will take to complete your preferred RMIT program. 

Find out if your institution has a pathway arrangement with RMIT.

If you have qualifications from an institution that is not an RMIT partner, credit into your RMIT program will be assessed on a case-by-case basis.

Please contact the RMIT Vietnam Student Recruitment team for more information.

This course is not available for international students intending to study on a student visa.

Information for international students

Sorry, this course is not available for international students intending to study on a student visa. If you hold a different visa type, you may be eligible. Please contact Study@RMIT for more information.

 

Information for local students

If you are a local student please select 'switch to local' below to view the full course information.