Bachelor of Digital Marketing

Program code

BP318

Duration

3 years

Intakes

Febuary 

June

October

Application deadlines

05 February

18 June

8 October

Location

RMIT Saigon South

RMIT Hanoi city

 

Overview

Digital marketers are in high demand as organisations require new marketing skills to support their transition from traditional to digital marketing strategies.

This program produces digital marketing professionals who are ready for careers in a business environment characterised by accelerated change in technology and consumer habits.

You will develop the skills required to sell and promote products and services in a digitalised world where mobile technology is transforming marketing strategy and practice.

You will explore a range of digital tools that support marketing strategy and tactics, including social media, viral marketing, display and search advertisements, inbound marketing, search engine optimisation and mobile/wireless technologies.

The program also covers the use of web analytics to monitor and measure digital strategies.

 

Program structure

Semester 1

  • Introduction to Management
  • Business Information System
  • Marketing Principles

Semester 2

  • Business Statistics 1
  • Digital Business Development
  • Business discipline minor

Semester 3

  • Consumer Psychology and Behaviour
  • Elective 1
  • Elective 2

Semester 4

  • Digital Marketing Communications 
  • Marketing Intelligence
  • Business discipline minor

Semester 5

  • Digital Content Creation
  • Elective 3
  • Business discipline minor

Semester 6

  • Social Media and Mobile Marketing
  • Global Branding
  • Business discipline minor

Semester 7

  • Flagship Internship (Business)
  • Elective 4

Semester 8

  • Flagship Internship 2 (Business)

Semester 9

  • Digital Marketing Strategy and Planning
  • Elective 5
  • Elective 6

Learning, teaching & assessment

  • The Bachelor of Digital Marketing includes two semesters for Flagship Internship, 12-week workplace internships each semester where you will work with industry to develop your skill-set. Participation in workshops and industry seminars are also part of our ‘real-world’ learning and teaching approach.
  • Assessment methods include responses to client briefs, market research, group presentations, and reports.

As a Marketing graduate you will be required to engage in marketing practice both as an individual and as a team member in diverse organisations and communities. In this program you will integrate marketing theory and technical proficiency in a range of marketing applications and contexts that enable you to respond to specific business situations. Your focus will be on the customer’s perspective and value creation, while accepting your accountability to competing stakeholders. The Digital Marketing program responds directly to the rapidly evolving needs of the marketing field in a digital world. Organizations demand a new set of marketing skills as they move from traditional to digital marketing strategies.  

On the successful completion of this program you will be able to:

  1. Identify how digital marketing and its various channels can be used effectively in any business.
  2. Integrate specialist theoretical knowledge with technical skills to develop effective and innovative digital marketing plans and strategies that provide value for the company and its stakeholders.
  3. Collect, process, and analyse data to make informed marketing decisions
  4. Analyse marketing problems and provide solutions based on a critical examination of marketing information.
  5. Apply knowledge and skills to real-world experiences to enhance the learner’s intellectual and transferable skills, especially those relevant to the practice of marketing, including analytical, critical thinking, individual and team skills.
  6. Apply an adaptive and collaborative approach to working with others in a variety of business and professional contexts.
  7. Communicate clearly and persuasively to consult and engage with peers and clients
  8. Integrate apply and evaluate professional theory with practice in authentic Work Integrated Learning (WIL) contexts.
  9. Create viable solutions to real world marketing problems.

Career

  • digital marketing manager
  • marketing manager
  • brand manager
  • marketing campaign analyst
  • search engine optimisation (SEO) manager
  • social media marketing specialist
  • project consultant
  • brand strategist
  • advertising consultant
  • digital production coordinator
  • account director

Further studies

When you successfully complete this program, you may be eligible for entry into an RMIT honours or postgraduate program in Vietnam and Australia.

 

Fees

Students can choose standard fee or fixed fee program. Payments can be made each semester, on a course-by-course basis.

(*) Fixed Fees are offered to brand new students who would like to fix their course tuition fees for a specified period of a Higher Education degree program. The fixed fee program guards against potential fee increases and currency fluctuations. 

Notes:

  1. The duration of programs is flexible and can be adapted on an individual basis upon enrolment.
  2. Program fees are priced and invoiced in Vietnam Dong (VND).
  3. Payment in other currencies will be converted to VND at the exchange rate on that day. Bank transfer is the preferred method of payment.
  4. The fees in USD are ONLY applicable to those international students who arrange for payment from overseas, as per Circular No. 32/2013/TT-NHNN.

Entry requirements

Academic requirements

  • High school graduation diploma with a minimum GPA of 7.0/10.0 for Grade 12, for other international qualifications please view entry requirements by country​; or
  • Successfully complete the UniSTART for Business with a minimum GPA of 1.0/4.0 with no double fail of a course
  • If you have completed or partially completed a similar program at another institution you may be accepted with some academic credit, or exemptions, being granted toward this program.

English requirements

Successfully complete RMIT English Advanced or complete one of the following English proficiency tests:

  • IELTS (Academic) 6.5+ (no band below 6.0)
  • TOEFL iBT 79+ (with minimum score of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
  • Pearson Test of English (Academic) 58+ (no communication band below 50)
  • Cambridge English: Advanced (CAE) or Proficiency (CPE) 176+ (no band below 169)

For other international English entry requirements, please view English equivalency requirements.

Note:

TOEFL, IELTS, Pearson and Cambridge results are recognised for two years from the test date. RMIT English results are recognised for one year from the test date.

Please contact the RMIT Vietnam Student Recruitment team for more information.

English Pathways

Don't meet the English language test scores? Successfully complete UniSTART (Business) or English for University for entry into this program. 

How to apply

Coming from a partner institution?

RMIT has pathway arrangements with many partner institutions around the world.

If your institution has a pathway arrangement with RMIT you may be able to receive credit and reduce the time it will take to complete your preferred RMIT program.

Find out if your institution has a pathway arrangement with RMIT. If you have qualifications from an institution that is not an RMIT partner, credit into your RMIT program will be assessed on a case by case basis.