Bachelor of Digital Marketing

Bachelor of Digital Marketing

Study load
Full time
Program code


3 years
Application deadlines

23 Feb 2024

14 Jun 2024

11 Oct 2024

Feb or Mar, Jun or Jul, Oct
RMIT Saigon South
RMIT Hanoi
Program code
Application deadlines


Digital marketers are in high demand as organisations require new marketing skills to gain the competitive edge in a digitalised business world. Knowledge of SEO, social media management, data and analytics and content creation are all necessary in today’s job market.

This program produces digital marketing professionals who are ready for careers in a business environment characterised by accelerated change in technology and consumer habits.

You will participate in every step of the marketing process, from designing high-level marketing strategies to executing marketing communication campaigns, with the goal of delivering services and products to customers. 

Utilise digital tools effectively to support marketing tactics to analyse and measure the performance of digital channels including websites, social media, and email.


Program structure

The structure displayed shows the advised program structure and progression. 

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Semester 7

Semester 8

Semester 9

*University elective: Students can choose from elective courses offered across the university in any other program.   

**Business minor course: Students can use four program electives to form a minor of their choice (each minor consists of four courses within one discipline). List of minors to choose from:

  • Accounting in Business  
  • Blockchain Enabled Business (not yet available in Hanoi)
  • Business and Technology (on offer in Hanoi from October 2024)
  • Cybersecurity (not yet available in Hanoi)
  • Economics  
  • Entrepreneurship (on offer in Hanoi from October 2024)
  • Finance  
  • Global Business  
  • Logistics and Supply Chain  
  • Management and Change  
  • People and Organisation  
  • Tourism and Hospitality  

Learning, teaching and assessment

  • The Bachelor of Digital Marketing includes a 12-week workplace internship where you will work with industry to develop your skill-set. Participation in workshops and industry seminars are also part of our ‘real-world’ learning and teaching approach
  • Assessment methods include responses to client briefs, market research, group presentations, and reports

As a Marketing graduate you will be required to engage in marketing practice both as an individual and as a team member in diverse organisations and communities. In this program you will integrate marketing theory and technical proficiency in a range of marketing applications and contexts that enable you to respond to specific business situations. Your focus will be on the customer’s perspective and value creation, while accepting your accountability to competing stakeholders. The Digital Marketing program responds directly to the rapidly evolving needs of the marketing field in a digital world. Organisations demand a new set of marketing skills as they move from traditional to digital marketing strategies.  

On the successful completion of this program you will be able to:

  1. Identify how digital marketing and its various channels can be used effectively in any business.
  2. Integrate specialist theoretical knowledge with technical skills to develop effective and innovative digital marketing plans and strategies that provide value for the company and its stakeholders.
  3. Collect, process, and analyse data to make informed marketing decisions
  4. Analyse marketing problems and provide solutions based on a critical examination of marketing information.
  5. Apply knowledge and skills to real-world experiences to enhance the learner’s intellectual and transferable skills, especially those relevant to the practice of marketing, including analytical, critical thinking, individual and team skills.
  6. Apply an adaptive and collaborative approach to working with others in a variety of business and professional contexts.
  7. Communicate clearly and persuasively to consult and engage with peers and clients
  8. Integrate apply and evaluate professional theory with practice in authentic Work Integrated Learning (WIL) contexts.
  9. Create viable solutions to real world marketing problems.

RMIT provides world-class blended learning with both face-to-face and online experiences in a global network, a supportive community, and real-world skills.


  • Digital marketing manager
  • Marketing manager
  • Brand manager
  • Marketing campaign analyst
  • Search Engine Optimisation (SEO) manager
  • Social media marketing specialist
  • Project consultant
  • Brand strategist
  • Advertising consultant
  • Account director

Further studies

When you successfully complete this program, you may be eligible for entry into an RMIT honours or postgraduate program in Vietnam and Australia.


Payments can be made each semester, on a course-by-course basis.

Fee program

Annual tuition fee 

(based on full time study load - 8 courses)

Whole program fee

(24 courses - 288 credits)


13,970 USD (indicative USD fee) ~ 334,570,000 VND  41,909 USD (indicative USD fee) ~ 1,003,709,000 VND 


  1. The duration of programs is flexible and can be adapted on an individual basis upon enrolment.
  2. Program fees are priced and invoiced in Vietnam Dong (VND).
  3. Payment in other currencies will be converted to VND at the exchange rate on that day. Bank transfer is the preferred method of payment.
  4. The fees in USD are ONLY applicable to those international students who arrange for payment from overseas, as per Circular No. 32/2013/TT-NHNN.
  5. Tuition fees and medical insurance fees are subject to change without notice.

Entry requirements

Academic requirements

  • Vietnamese Upper Secondary School (High School) Graduation Diploma with a minimum GPA of 7.0/10.0 for Grade 12 (For other international qualifications please view entry requirements by country​

Academic pathway

English requirements

Successfully complete RMIT Vietnam English Advanced, or complete one of the following English proficiency tests:

  • IELTS (Academic) 6.5 (no band below 6.0)
  • TOEFL iBT 79 (with minimum score of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
  • Pearson Test of English (Academic) 58 (no communication band below 50)
  • C1 Advanced (formerly known as Cambridge English: Advanced (CAE)) or C2 Proficiency (formerly known as Cambridge English: Proficiency (CPE)) 176 (no less than 169 in any component)

For other recognised English results, please view English equivalency requirements.


Previous study and proficiency tests are recognised for two years from the completion date or test date to the program commencement date unless stated otherwise.

Where you have achieved more than one form of English language proficiency only the most relevant achievement will be considered in the admission decision.

Please contact the RMIT Vietnam Student Recruitment team for more information.

English Pathways

Don't meet the English language test scores? Successfully complete English for University for entry into this program. 

Credit transfer

Come from a partner institution? RMIT has pathway arrangements with many partner institutions around the world. If your institution has a pathway arrangement with RMIT, you may be able to receive credit and reduce the time it will take to complete your preferred RMIT program. 

Find out if your institution has a pathway arrangement with RMIT.

If you have qualifications from an institution that is not an RMIT partner, credit into your RMIT program will be assessed on a case-by-case basis.

Please contact the RMIT Vietnam Student Recruitment team for more information.

Sorry, this program is not available for international students intending to study on a student visa.

If you hold a different visa type, you may be eligible. Please contact Study@RMIT for more information.