Bachelor of Digital Marketing

Bachelor of Digital Marketing

UNDERGRADUATE
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Study load
Full time
Program code

BP318

Duration
3 years
Application deadlines

05 Feb 2027

11 Jun 2027

08 Oct 2027

Intakes
Mar, Jun, Oct
Location
RMIT Saigon South
RMIT Hanoi
Program code
N/A
Application deadlines
N/A

Overview

  • Build a job-ready portfolio through hands-on industry projects and a flagship internship 
  • Develop a strategic marketing and business mindset for career growth in management roles 
  • Master digital platforms, data and emerging technologies to stay competitive in fast-changing, tech-driven marketing environments

For students interested in creativity, technology and consumer behaviour, the Bachelor of Digital Marketing at RMIT Vietnam offers opportunities to shape how brands grow, connect and compete in a digital-first world. This program goes beyond traditional marketing to explore how strategy, data and emerging technologies work together to drive customer engagement and business growth. 

You’ll build capabilities across the full marketing process, from uncovering customer insights and shaping campaign strategies to executing and evaluating marketing initiatives. Explore consumer behaviour, branding, social and mobile strategies, content marketing, e-commerce, search engine optimisation (SEO), generative engine optimisation (GEO) and generative AI optimisation (GAO), while learning to respond to emerging trends shaping the digital marketing landscape. 

Learning is highly industry-connected. Through workshops, client projects, internships and collaborations with industry partners, you’ll tackle real business challenges and gain practical experience throughout your studies. Digital Marketing students have also achieved national recognition in major competitions including HSBC Business Case Competition, L’Oréal Brandstorm, Future Impact Challenge and P&G Peakathon. 

With the flexibility to choose from 12 business minors, you can tailor your learning and graduate with a professional portfolio, real-world experience and adaptable skills for diverse industries.

AACSB Accredited

RMIT's College of Business and Law is an accredited member of AACSB International (AACSB) – the world’s largest business education alliance.

AACSB accreditation is a globally recognised standard of excellence for business schools, with members in over 100 countries and territories. It signifies a commitment to quality, continuous improvement and high-quality business education.

AACSB Accredited logo in the shape of a stylised square in 2 overlapping shades of green, one a cool teal, the other a warm grass green, and the overlapping resulting colour used for the words "AACSB Accredited" under it

Program structure

The structure displayed shows the advised program structure and progression. 

Semester 4

Semester 5

Semester 6

Semester 7

Semester 8

Semester 9

* University elective: Students can choose from elective courses offered across the university in any other program.

** Business option: Students can use four business options to form a minor of their choice (each minor consists of four courses within one discipline).

List of minors to choose from

  • Accounting in Business
  • Digital Economy
  • Business and Technology
  • Cybersecurity
  • Economics
  • Entrepreneurship 
  • Finance
  • Global Business
  • Logistics and Supply Chain
  • Management and Change
  • Human Resource Management
  • Tourism and Hospitality
Full details on minors

Program guides for RMIT Saigon South and RMIT Hanoi.

Learning, teaching and assessment

  • The Bachelor of Digital Marketing includes a 12-week workplace internship where you will work with industry to develop your skill-set. Participation in workshops and industry seminars are also part of our 'real-world' learning and teaching approach
  • Assessment methods include responses to client briefs, market research, group presentations, and reports
Expand all sections

As a Marketing graduate you will be required to engage in marketing practice both as an individual and as a team member in diverse organisations and communities. In this program you will integrate marketing theory and technical proficiency in a range of marketing applications and contexts that enable you to respond to specific business situations. Your focus will be on the customer’s perspective and value creation, while accepting your accountability to competing stakeholders. The Digital Marketing program responds directly to the rapidly evolving needs of the marketing field in a digital world. Organisations demand a new set of marketing skills as they move from traditional to digital marketing strategies.

On the successful completion of this program you will be able to:
  1. Identify how digital marketing and its various channels can be used effectively in any business.
  2. Integrate specialist theoretical knowledge with technical skills to develop effective and innovative digital marketing plans and strategies that provide value for the company and its stakeholders.
  3. Collect, process, and analyse data to make informed marketing decisions
  4. Analyse marketing problems and provide solutions based on a critical examination of marketing information.
  5. Apply knowledge and skills to real-world experiences to enhance the learner’s intellectual and transferable skills, especially those relevant to the practice of marketing, including analytical, critical thinking, individual and team skills.
  6. Apply an adaptive and collaborative approach to working with others in a variety of business and professional contexts.
  7. Communicate clearly and persuasively to consult and engage with peers and clients
  8. Integrate apply and evaluate professional theory with practice in authentic Work Integrated Learning (WIL) contexts.
  9. Create viable solutions to real world marketing problems.

RMIT provides world-class blended learning with both face-to-face and online experiences in a global network, a supportive community, and real-world skills.

Learn more about blended learning

Career

Marketing and brand strategy

  • Brand or marketing strategist
  • Digital marketing strategist
  • Retail marketing strategist

Performance, insights and customer growth

  • Consumer insight analyst
  • Marketing analyst
  • SEO specialist
  • CRM specialist
  • E-commerce specialist
  • Omnichannel strategist

Content, media and client management

  • Social media marketing specialist
  • Content and creative specialist
  • Production coordinator
  • Media planner
  • Influencer or affiliate marketing specialist
  • Client services manager or account manager

Further studies

When you successfully complete this program, you may be eligible for entry into an RMIT honours or postgraduate program in Vietnam and Australia.

Fees

Payments can be made each semester, on a course-by-course basis.

Fee program

Annual tuition fee 

(based on full time study load - 8 courses)

Whole program fee

(24 courses - 288 credits)

 

 15,104 USD (indicative USD fee) ~ 394,656,000 VND 45,311 USD (indicative USD fee) ~ 1,183,968,000 VND 

Notes

    1. RMIT Vietnam has 3 semesters per year, in each semester you enrol into a maximum of 3 courses. The duration of programs is flexible and can be adapted on an individual basis upon enrolment. 
    2. Program fees are priced and invoiced in Vietnamese Dong (VND) by semester. Payments are made each semester, on a course-by-course basis.
    3. Payments made in foreign currencies will be converted to Vietnamese Dong (VND) based on the applicable exchange rate on the transaction date. Any currency conversion fees and related bank charges will be borne by the student.
    4. Online payment via myRMIT is the preferred payment method, as it offers secure transactions, automatic confirmation, and faster processing.
    5. Fees are indicative only and subject to change based on individual enrolment. These fees apply only to 2027. For further details and terms and conditions, refer to the 2027 Student Fees and Charges Guide (available in 2027).

    Scholarships

    Digital Marketing Scholarship

    This scholarship is awarded to one applicant who has the desire to be equipped with strong knowledge and technique of the new marketing era.

    Professor Nguyen Van Dao Scholarship

    A scholarship is offered in Nguyen Van Dao's honour to the applicant with the best high school mathematics grade among all applicants.

    Vice-Chancellor's Scholars

    Vice-Chancellor’s Scholars are identified among those scholarship applicants who have achieved exceptional academic results and leadership while at high school.

    Academic Achievement Scholarship

    The Academic Achievement scholarships are awarded to those scholarship applicants who have achieved exceptional academic results in high school.

    Check your eligibility for a scholarship

    We have awarded more than 665 billion VND worth of scholarships to over 2,050 young people from Vietnam and around the world. These people exemplify characteristics that RMIT prides itself on.

    Entry requirements and admissions

    Academic requirements

    • Completion of Vietnamese Upper Secondary School (High School) Graduation Diploma; and
    • Achieve a minimum GPA of 7.0/10.0 for Grade 12

    For other international qualifications please review entry requirements by country.

    Academic pathway

      English requirements

      Successfully complete RMIT Vietnam English Advanced, or complete one of the following English proficiency tests:

      • IELTS (Academic)/ IELTS (Academic) One Skill Retake: minimum overall band of 6.5 (with no individual band below 6.0)
      • TOEFL iBT: score of 79 (with a minimum score of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
        • Please note that any tests taken on or after 21 January 2026 must be the TOEFL iBT Australia test. TOEFL iBT results reported on a 1–6 score scale are not accepted.
      • Pearson Test of English (Academic): score of 58 (with no communication band below 50)
      • Cambridge: minimum score of 176 (no less than 169 in any component), for
        • C1 Advanced, formerly known as Cambridge English: Advanced (CAE); or
        • C2 Proficiency, formerly known as Cambridge English: Proficiency (CPE)

      For other recognised English results, please review English equivalency requirements.

      Notes
      • RMIT does not accept scores from at-home or online testing.
      • Previous study and proficiency tests are recognised for two years from the completion date or test date to the program commencement date unless stated otherwise.
      • When more than one form of English language proficiency test is presented, RMIT will only consider the most relevant achievement.

      Please contact the RMIT Vietnam Student Recruitment team for more information.

      There are no prerequisite subjects required for entry into this qualification.

      English Pathways

      Don't meet the English language test scores? Successfully complete English for University for entry into this program. 

      Credit transfer

      Come from a partner institution? RMIT has pathway arrangements with many partner institutions around the world. If your institution has a pathway arrangement with RMIT, you may be able to receive credit and reduce the time it will take to complete your preferred RMIT program. 

      Find out if your institution has a pathway arrangement with RMIT.

      If you have qualifications from an institution that is not an RMIT partner, credit into your RMIT program will be assessed on a case-by-case basis.

      Please contact the RMIT Vietnam Student Recruitment team for more information.

      This course is not available for international students intending to study on a student visa.

      Information for international students

      Sorry, this course is not available for international students intending to study on a student visa. If you hold a different visa type, you may be eligible. Please contact Study@RMIT for more information.

       

      Information for local students

      If you are a local student please select 'switch to local' below to view the full course information.