Bachelor of Digital Marketing

Bachelor of Digital Marketing

UNDERGRADUATE
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Study load
Full time
Program code

BP318

Duration
3 years
Application deadlines

06 Feb 2026

12 Jun 2026

09 Oct 2026

Intakes
Feb or Mar, Jun or Jul, Oct
Location
RMIT Saigon South
RMIT Hanoi
Program code
N/A
Application deadlines
N/A

Overview

  • Learn through a comprehensive and practical curriculum
  • Experience flexible and personalised learning by choosing from 12 business minors
  • Engage with real-world digital marketing projects
  • Gain hands-on experience through a flagship industry internship

In the age of AI, digital marketing has significantly surpassed traditional marketing. Skilled digital marketers are essential for organisations looking to gain a competitive edge. Our Bachelor of Digital Marketing program equips you with essential skills such as search engine optimisation (SEO), social media management, data analytics and content creation - all of which are crucial for competing in today's job market.

You will be immersed in the entire marketing process - from developing high-level marketing plans to executing targeted communication campaigns that effectively deliver products and services to diverse audiences. This practical knowledge is reinforced through industry-led projects where you will tackle real-world challenges and develop innovative solutions.

Throughout the program, you will have the opportunity to engage directly with the professional world through a range of activities, including industry client projects, internship placements, research partnerships, and innovation and entrepreneur collaborations. You'll also gain valuable insights from industry speakers and workshops.

Studying digital marketing at RMIT is also about learning and applying technology using the latest tools and innovations, preparing you to become a future-ready digital marketing professional.

The program offers a choice of 12 business minors, allowing you to customise your learning journey and build the adaptable skills and mindset needed to successfully navigate a variety of industry landscapes.

AACSB Accredited

RMIT's College of Business and Law is an accredited member of AACSB International (AACSB) – the world’s largest business education alliance.

AACSB accreditation is a globally recognised standard of excellence for business schools, with members in over 100 countries and territories. It signifies a commitment to quality, continuous improvement and high-quality business education.

AACSB Accredited logo in the shape of a stylised square in 2 overlapping shades of green, one a cool teal, the other a warm grass green, and the overlapping resulting colour used for the words "AACSB Accredited" under it

Semester 4

Semester 5

Semester 6

Semester 7

Semester 8

Semester 9

Program structure

The structure displayed shows the advised program structure and progression. 

* University elective: Students can choose from elective courses offered across the university in any other program.   

** Business option: Students can use four business options to form a minor of their choice (each minor consists of four courses within one discipline).

List of minors to choose from

  • Accounting in Business  
  • Digital Economy
  • Business and Technology
  • Cybersecurity
  • Economics  
  • Entrepreneurship 
  • Finance  
  • Global Business  
  • Logistics and Supply Chain  
  • Management and Change  
  • Human Resource Management  
  • Tourism and Hospitality  
Full details on minors

Program guides for RMIT Saigon South and RMIT Hanoi.

Learning, teaching and assessment

  • The Bachelor of Digital Marketing includes a 12-week workplace internship where you will work with industry to develop your skill-set. Participation in workshops and industry seminars are also part of our 'real-world' learning and teaching approach
  • Assessment methods include responses to client briefs, market research, group presentations, and reports
Expand all sections

As a Marketing graduate you will be required to engage in marketing practice both as an individual and as a team member in diverse organisations and communities. In this program you will integrate marketing theory and technical proficiency in a range of marketing applications and contexts that enable you to respond to specific business situations. Your focus will be on the customer’s perspective and value creation, while accepting your accountability to competing stakeholders. The Digital Marketing program responds directly to the rapidly evolving needs of the marketing field in a digital world. Organisations demand a new set of marketing skills as they move from traditional to digital marketing strategies.  

On the successful completion of this program you will be able to:
  1. Identify how digital marketing and its various channels can be used effectively in any business.
  2. Integrate specialist theoretical knowledge with technical skills to develop effective and innovative digital marketing plans and strategies that provide value for the company and its stakeholders.
  3. Collect, process, and analyse data to make informed marketing decisions
  4. Analyse marketing problems and provide solutions based on a critical examination of marketing information.
  5. Apply knowledge and skills to real-world experiences to enhance the learner’s intellectual and transferable skills, especially those relevant to the practice of marketing, including analytical, critical thinking, individual and team skills.
  6. Apply an adaptive and collaborative approach to working with others in a variety of business and professional contexts.
  7. Communicate clearly and persuasively to consult and engage with peers and clients
  8. Integrate apply and evaluate professional theory with practice in authentic Work Integrated Learning (WIL) contexts.
  9. Create viable solutions to real world marketing problems.

RMIT provides world-class blended learning with both face-to-face and online experiences in a global network, a supportive community, and real-world skills.

Learn more about blended learning

Career

  • Digital marketing manager
  • Marketing manager
  • Brand manager
  • Marketing campaign analyst
  • SEO manager
  • Social media marketing specialist
  • Brand strategist
  • Strategic planning manager
  • Content and creative
  • Media production coordinator
  • Account manager

Further studies

When you successfully complete this program, you may be eligible for entry into an RMIT honours or postgraduate program in Vietnam and Australia.

Fees

Payments can be made each semester, on a course-by-course basis.

Fee program

Annual tuition fee 

(based on full time study load - 8 courses)

Whole program fee

(24 courses - 288 credits)

 

 14,345 USD (indicative USD fee) ~  375,840,000 VND  43,035 USD (indicative USD fee) ~ 1,127,520,000 VND

Notes

    1. RMIT Vietnam has 3 semesters per year, in each semester you enrol into a maximum of 3 courses. The duration of programs is flexible and can be adapted on an individual basis upon enrolment. 
    2. Program fees are priced and invoiced in Vietnamese Dong (VND) by semester. Payments are made each semester, on a course-by-course basis.
    3. Payments made in foreign currencies will be converted to Vietnamese Dong (VND) based on the applicable exchange rate on the transaction date. Any currency conversion fees and related bank charges will be borne by the student.
    4. Online payment via myRMIT is the preferred payment method, as it offers secure transactions, automatic confirmation, and faster processing.
    5. Medical insurance fees are subject to change without notice.
    6. Fees are indicative only and subject to change based on individual enrolment. These fees apply only to 2026. For further details and terms and conditions, refer to the 2026 Student Fees and Charges Guide.

    Scholarships

    Digital Marketing Scholarship

    This scholarship is awarded to one applicant who has the desire to be equipped with strong knowledge and technique of the new marketing era.

    Professor Nguyen Van Dao Scholarship

    A scholarship is offered in Nguyen Van Dao's honour to the applicant with the best high school mathematics grade among all applicants.

    The Business School Scholarship

    Offered to new students enrolling in any undergraduate program of The Business School.

    Vice-Chancellor's Scholars

    Vice-Chancellor’s Scholars are identified among those scholarship applicants who have achieved exceptional academic results and leadership while at high school.

    Academic Achievement Scholarship

    The Academic Achievement scholarships are awarded to those scholarship applicants who have achieved exceptional academic results in high school.

    Check your eligibility for a scholarship

    We have awarded more than 613 billion VND worth of scholarships to over 1,900 young people from Vietnam and around the world. These people exemplify characteristics that RMIT prides itself on.

    Entry requirements and admissions

    Academic requirements

    • Completion of Vietnamese Upper Secondary School (High School) Graduation Diploma; and
    • Achieve a minimum GPA of 7.0/10.0 for Grade 12

    For other international qualifications please review entry requirements by country.

    Academic pathway

      English requirements

      Successfully complete RMIT Vietnam English Advanced, or complete one of the following English proficiency tests:

      • IELTS (Academic)/ IELTS (Academic) One Skill Retake: minimum overall band of 6.5 (with no individual band below 6.0)
      • TOEFL iBT: score of 79 (with a minimum score of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
        • Please note that any tests taken on or after 21 January 2026 must be the TOEFL iBT Australia test. TOEFL iBT results reported on a 1–6 score scale are not accepted.
      • Pearson Test of English (Academic): score of 58 (with no communication band below 50)
      • Cambridge: minimum score of 176 (no less than 169 in any component), for
        • C1 Advanced, formerly known as Cambridge English: Advanced (CAE); or
        • C2 Proficiency, formerly known as Cambridge English: Proficiency (CPE)

      For other recognised English results, please review English equivalency requirements.

      Notes
      • RMIT does not accept scores from at-home or online testing.
      • Previous study and proficiency tests are recognised for two years from the completion date or test date to the program commencement date unless stated otherwise.
      • When more than one form of English language proficiency test is presented, RMIT will only consider the most relevant achievement.

      Please contact the RMIT Vietnam Student Recruitment team for more information.

      There are no prerequisite subjects required for entry into this qualification.

      English Pathways

      Don't meet the English language test scores? Successfully complete English for University for entry into this program. 

      Credit transfer

      Come from a partner institution? RMIT has pathway arrangements with many partner institutions around the world. If your institution has a pathway arrangement with RMIT, you may be able to receive credit and reduce the time it will take to complete your preferred RMIT program. 

      Find out if your institution has a pathway arrangement with RMIT.

      If you have qualifications from an institution that is not an RMIT partner, credit into your RMIT program will be assessed on a case-by-case basis.

      Please contact the RMIT Vietnam Student Recruitment team for more information.

      This course is not available for international students intending to study on a student visa.

      Information for international students

      Sorry, this course is not available for international students intending to study on a student visa. If you hold a different visa type, you may be eligible. Please contact Study@RMIT for more information.

       

      Information for local students

      If you are a local student please select 'switch to local' below to view the full course information.