Bachelor of Digital Marketing

Program code



3 years





Application deadlines

31 January

31 May/5 July

30 September


RMIT Saigon South

RMIT Hanoi city



This program produces digital marketing professionals who are ready for a career in a business environment characterised by accelerated change in technology and consumer habits.

With the explosion of media platforms and mobile technology transforming marketing strategy and practice, you will develop the skills required to sell and promote products and services in a digitalised world.
Initially, the program provides a foundation across a broad range of core business courses. It then focuses on specialist marketing courses.

You will explore a range of digital tools that support marketing strategy and tactics, including social media, viral marketing, display and search advertisements, inbound marketing, search engine optimisation and mobile/wireless technologies.

The program also covers the use of web analytics to monitor and measure the effectiveness of a company’s digital strategy.

Program structure

Year one

Semester 1

  • Introduction to Management
  • Business Computing 1
  • Marketing Principles

Semester 2

  • Business Statistics 1
  • Digital Business Development
  • Business discipline minor

Semester 3

  • Consumer Psychology and Behaviour
  • Elective 1
  • Elective 2

Year two

Semester 4

  • Digital Content Creation
  • Marketing Intelligence
  • Business discipline minor

Semester 5

  • Digital Marketing Communications
  • Elective 3
  • Business discipline minor

Semester 6

  • Social Media and Mobile Marketing
  • Global Branding
  • Business discipline minor

Year three

Semester 7

  • Flagship Iternship (Business)
  • Elective 4

Semester 8

  • Flagship Internship 2 (Business)

Semester 9

  • Digital Marketing Strategy and Planning
  • Elective 5
  • Elective 6

Learning, teaching & assessment

  • The Bachelor of Digital Marketing includes two 12-week workplace internships where you will work with industry to develop your skill-set. Participation in workshops and industry seminars are also part of our ‘real-world’ learning and teaching approach.
  • Assessment methods include responses to client briefs, market research, group presentations, and reports.


RMIT’s Bachelor of Digital Marketing responds directly to the rapidly evolving needs of employers and gives you the edge when job seeking.

Businesses now demand a new set of marketing skills as they move from traditional to digital marketing strategies, and digital marketers are needed in almost every organisation. Career opportunities include:

  • digital marketing manager
  • marketing manager
  • brand manager
  • marketing campaign analyst
  • search engine optimisation (SEO) manager
  • social media marketing specialist
  • project consultant
  • brand strategist
  • advertising consultant
  • digital production coordinator
  • account director



Students can choose standard fee or fixed fee program. Payments can be made each semester, on a course-by-course basis.

(*) Fixed Fees are offered to brand new students who would like to fix their course tuition fees for a specified period of a Higher Education degree program. The fixed fee program guards against potential fee increases and currency fluctuations. 


  1. The duration of programs is flexible and can be adapted on an individual basis upon enrolment.
  2. Program fees are priced and invoiced in Vietnam Dong (VND).
  3. Payment in other currencies will be converted to VND at the exchange rate on that day. Bank transfer is the preferred method of payment.
  4. The fees in USD are ONLY applicable to those international students who arrange for payment from overseas, as per Circular No. 32/2013/TT-NHNN.

Entry requirements

Academic requirements

  • High school graduation diploma with a minimum GPA of 7.0/10.0 for Grade 12, for other international qualifications please view entry requirements by country​; or
  • Successfully complete the UniSTART for Business with a minimum GPA of 1.0/4.0 with no double fail of a course
  • If you have completed or partially completed a similar program at another institution you may be accepted with some academic credit, or exemptions, being granted toward this program.

English requirements

Successfully complete RMIT English Advanced or complete one of the following English proficiency tests:

  • IELTS (Academic) 6.5+ (no band below 6.0)
  • TOEFL iBT 79+ (with minimum score of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
  • Pearson Test of English (Academic) 58+ (no communication band below 50)
  • Cambridge English: Advanced (CAE) or Proficiency (CPE) 176+ (no band below 169)

For other international English entry requirements, please view English equivalency requirements.

Note: TOEFL, IELTS, Pearson and Cambridge results are recognised for two years from the test date. RMIT English results are recognised for one year from the test date.

Please contact the RMIT Vietnam Student Recruitment team for more information.

How to apply