31 May/5 July
RMIT Saigon South
RMIT Hanoi city
This program produces digital marketing professionals who are ready for a career in a business environment characterised by accelerated change in technology and consumer habits.
With the explosion of media platforms and mobile technology transforming marketing strategy and practice, you will develop the skills required to sell and promote products and services in a digitalised world.
Initially, the program provides a foundation across a broad range of core business courses. It then focuses on specialist marketing courses.
You will explore a range of digital tools that support marketing strategy and tactics, including social media, viral marketing, display and search advertisements, inbound marketing, search engine optimisation and mobile/wireless technologies.
The program also covers the use of web analytics to monitor and measure the effectiveness of a company’s digital strategy.
RMIT’s Bachelor of Digital Marketing responds directly to the rapidly evolving needs of employers and gives you the edge when job seeking.
Businesses now demand a new set of marketing skills as they move from traditional to digital marketing strategies, and digital marketers are needed in almost every organisation. Career opportunities include:
Students can choose standard fee or fixed fee program. Payments can be made each semester, on a course-by-course basis.
(*) Fixed Fees are offered to brand new students who would like to fix their course tuition fees for a specified period of a Higher Education degree program. The fixed fee program guards against potential fee increases and currency fluctuations.
Successfully complete RMIT English Advanced or complete one of the following English proficiency tests:
For other international English entry requirements, please view English equivalency requirements.
Please contact the RMIT Vietnam Student Recruitment team for more information.