Bachelor of Fashion (Enterprise)

This program replaces the Bachelor of Fashion (Merchandise Management) from July 2020.

This program prepares you to become a leader in contemporary fashion enterprises, equipping you with the necessary knowledge and skills in fashion retail management, marketing management and product management.

You will develop a deep understanding of various aspects of the industry, such as distribution and retailing, product design and development, fashion branding, the theory and practice of visual merchandising, global and local supply chains, and international and national fashion systems.

You can choose to specialise in one of the following streams:

• Design and Product Development
• Retail and Merchandising
• Customer Relationship Management and Communication

In your final year of study, two Work Integrated Learning (WIL) projects provide a chance to connect theory to practice and engage closely with real industry partners.

Access to online resources such as the Berg Fashion Library, Vogue Archive and fashion trends website WGSN will help you stay up to date with key trends in the industry.

• Teaching and learning in this degree is very practical, providing you with constant hands-on experience. Your experience is structured so that you can learn essential skills and progress to an internship in a real business within Vietnam's expanding fashion industry.
• Your engagement with industry will also include field trips, guest lectures and Work Integrated Learning (WIL) projects. In a recent example of industry engagement, students worked with international companies Inditex, H&M, Woolmark and Li & Fung to develop a new product and to conduct comprehensive merchandising planning.
• You'll be assessed in a variety of ways to ensure that you can curate your skills across the range of areas. Expect a combination of examinations, assignments, presentation and project work. Assessment may be both individual, or conducted in groups.

You will be prepared for a variety of professional roles in the fashion and textiles industry, such as in areas including:

• Designing
• Digital textile design
• Range coordination
• Product development and trend analysis
• Buying and fashion retail management
• Merchandising planning
• Outsourcing and supply chain management
• International trade and wholesaling
• Visual merchandising
• Fashion Sustainability
• Fashion marketing and communications
• Digital fashion marketing

Note: TOEFL, IELTS, Pearson and Cambridge results are recognised for two years from the test date. RMIT English results are recognised for one year from the test date.

Please contact the RMIT Vietnam Student Recruitment team for more information.