Bachelor of Fashion (Enterprise)

Program code



3 years





Application Deadlines

05 February

8 October


RMIT Saigon South


This program replaces the Bachelor of Fashion (Merchandise Management) from July 2020.

This program prepares you to become a leader in contemporary fashion enterprises, equipping you with the necessary knowledge and skills in fashion retail management, marketing management and product management.

You will develop a deep understanding of various aspects of the industry, such as distribution and retailing, product design and development, fashion branding, the theory and practice of visual merchandising, global and local supply chains, and international and national fashion systems.

You can choose to specialise in one of the following areas:

  • Design and Product Development
  • Retail and Merchandising
  • Customer Relationship Management and Communication

You will have access to the Fashion Softlab (with its facilities such as digital embroidery machine, direct to garment digital printer, sewing machines and overlock machine etc.) in the campus as well as online resources such as the Berg Fashion Library, Vogue Archive and fashion trends website WGSN to help you stay up to date with key trends in the industry.

In your final year of study, two Work Integrated Learning (WIL) projects provide a chance to connect theory to practice and engage closely with real industry partners.

Bachelor of Fashion (Enterprise)

Become a leader in contemporary fashion enterprises with the necessary knowledge and skills in fashion retail management, marketing management and product management.

Program structure

Semester 1

  • Introduction to Fashion Marketing
  • Digital Applications for Fashion Enterprise I
  • Program option 1* 

Semester 2

  • Introduction to Fashion Retailing
  • Fashion Product Specifications

Semester 3

  • Fashion, Textiles, Place and Story 
  • Introduction to Fashion Enterprise
  • Fashion Consumer Insights

Semester 4

  • Fashion Range Development 
  • Program option 2*
  • General elective 1

Semester 5

  • Global Fashion Sourcing
  • Program option 3*

Semester 6

  • Digital Applications for Fashion Enterprise 2
  • Program option 4*
  • General elective 2

Semester 7

  • Fashion Enterprise Creation
  • Program option 5*
  • Program option 6*

Semester 8

  • Fashion Enterprise Project Launch
  • Program option 7*

Semester 9

  • Fashion Enterprise Partnered Project

Choose from the following program option electives and general electives (*)

Design and Product Development stream

  • Introduction to Fashion Design 
  • Fashion Product Development
  • Fashion Textile Technology
  • Computing for Fashion Design and Product Development
  • Pattern Cutting for Production

Retail and Merchandising stream

  • Fashion Retail Experience Design
  • Fashion Sustainability: Compliance and Governance
  • Fashion Buying Strategies
  • Supply Chain Management* 
  • Apparel Quality Management

Customer Relationship Management and Communication stream

  • Communication Skills for Fashion Business*
  • Fashion Enterprise Global Experience
  • Fashion and Luxury Brand Management
  • The Fashion Workplace*
  • Digital Fashion Marketing Strategies


Note: not all courses may be available each semester. 

Learning, teaching & assessment

  • Teaching and learning in this degree is very practical, providing you with constant hands-on experience. Your experience is structured so that you can learn essential skills and progress to an internship in a real business within Vietnam's expanding fashion industry.
  • Your engagement with industry will also include field trips, guest lectures and Work Integrated Learning (WIL) projects. In a recent example of industry engagement, students worked with international companies Inditex, H&M, Woolmark and Li & Fung to develop a new product and to conduct comprehensive merchandising planning.
  • You'll be assessed in a variety of ways to ensure that you can curate your skills across the range of areas. Expect a combination of examinations, assignments, presentation and project work. Assessment may be both individual, or conducted in groups.

As a graduate of this program, you will be able to:

  1. Critically review, analyse and evaluate theory and industry knowledge relevant for fashion enterprise in the global fashion business environment.
  2. Apply a range of creative and commercial skills to successfully practice in a range of roles in the field of fashion enterprise.
  3. Demonstrate creativity, critical thinking and innovation to identify and solve problems in diverse contexts within the field of fashion enterprise.
  4. Communicate using a range of formats and strategies to diverse audiences within and external to the fashion enterprise field.
  5. Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness through ethical and reflective practice.
  6. Take initiative and apply judgment in planning, problem-solving and decision making in your practice or future study.

Career prospects

You will be prepared for a variety of professional roles in the fashion and textiles industry, such as in areas including:

  • Designing
  • Digital textile design
  • Range coordination
  • Product development and trend analysis
  • Buying and fashion retail management
  • Merchandising planning
  • Outsourcing and supply chain management
  • International trade and wholesaling
  • Visual merchandising
  • Fashion Sustainability
  • Fashion marketing and communications
  • Digital fashion marketing

Further studies

When you successfully complete this program, you may be eligible for entry into an RMIT honours or postgraduate program in Vietnam and Australia.



Students can choose standard fee or fixed fee program. Payments can be made each semester, on a course-by-course basis.

(*) Fixed Fees are offered to brand new students who would like to fix their course tuition fees for a specified period of a Higher Education degree program. The fixed fee program guards against potential fee increases and currency fluctuations. 


  1. The duration of programs is flexible and can be adapted on an individual basis upon enrolment.
  2. Program fees are priced and invoiced in Vietnam Dong (VND).
  3. Payment in other currencies will be converted to VND at the exchange rate on that day. Bank transfer is the preferred method of payment.
  4. The fees in USD are ONLY applicable to those international students who arrange for payment from overseas, as per Circular No. 32/2013/TT-NHNN.

Entry requirements

Academic requirements

  • High school graduation diploma with a minimum GPA of 7.0/10.0 for Grade 12, for other international qualifications please view entry requirements by country​; or
  • Successfully complete the UniSTART for Fashion with a minimum GPA of 1.0/4.0 with no double fail of a course
  • If you have completed or partially completed a similar program at another institution you may be accepted with some academic credit, or exemptions, being granted toward this program.

English requirements

Successfully complete RMIT English Advanced or complete one of the following English proficiency tests:

  • IELTS (Academic) 6.5+ (no band below 6.0)
  • TOEFL iBT 79+ (with minimum score of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
  • Pearson Test of English (Academic) 58+ (no communication band below 50)
  • Cambridge English: Advanced (CAE) or Proficiency (CPE) 176+ (no band below 169)

For other international English entry requirements, please view English equivalency requirements.


TOEFL, IELTS, Pearson and Cambridge results are recognised for two years from the test date. RMIT English results are recognised for one year from the test date.

Please contact the RMIT Vietnam Student Recruitment team for more information.

English Pathways

Don't meet the English language test scores? Successfully complete UniSTART for Fashion or English for University for entry into this program. 

How to apply

Coming from a partner institution?

RMIT has pathway arrangements with many partner institutions around the world.

If your institution has a pathway arrangement with RMIT you may be able to receive credit and reduce the time it will take to complete your preferred RMIT program.

Find out if your institution has a pathway arrangement with RMIT. If you have qualifications from an institution that is not an RMIT partner, credit into your RMIT program will be assessed on a case by case basis.