- Build and grow fashion brands from design, concept and creative direction to marketing, retail and e-commerce, all in one integrated degree
- Build a business and entrepreneurial mindset by understanding markets and consumers, creating strategies and brand stories with a focus on sustainability and innovation
- Graduate with a portfolio and real industry experience through projects with leading partners, ready to lead, innovate or build your own brand
The Bachelor of Fashion (Enterprise) combines creativity, entrepreneurship and industry-ready skills, helping students to transform fashion ideas into viable brands and career opportunities in the evolving global fashion landscape.
The program brings together creative practice, business strategy and real‑world learning to address the needs of a fashion industry being reshaped by digitalisation, globalisation and sustainability demands. Study is grounded in Work Integrated Learning through real-life industry projects, internships and brand collaborations, giving students direct experience of current workflows, market expectations and brand building in practice.
Learning takes place in the dedicated Fashion Lab and through international partnerships, where students work with advanced digital tools, including 3D and AI-supported workflows, to enhance creative and strategic decision-making. With a focus on sustainability, Vietnamese craft and data-driven fashion enterprise, the program prepares graduates for a job market where value is created through innovation, leadership and the ability to connect creative ideas with real commercial outcomes.