Bachelor of Professional Communication

Bachelor of Professional Communication

UNDERGRADUATE
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Study load
Full time
Program code

BP354

Duration
3 years
Application deadlines

05 Feb 2027
11 Jun 2027
08 Oct 2027

Intakes
Mar, Jun, Oct
Location
RMIT Saigon South
RMIT Hanoi
Program code
N/A
Application deadlines
N/A

For Hanoi campus, the program is only offered in March and October intake.

Overview

#5 in Australia and top 100 in the world for Media & Communication*.

*QS World University Rankings by Subject 2026.

  • Develop strategic creativity using data, audience and market insights to lead communication roles across industries and organisations
  • Gain global perspectives from international faculty and industry, applied to local contexts for stronger career impact and advancement 
  • Graduate work-ready through a practical curriculum and industry projects, building experience with real campaigns, content and media outputs 

In a world of fast-moving media platforms, shifting audience behaviours and growing demand for credible content, communication professionals need to be both creative and strategic. The Bachelor of Professional Communication helps students build this balance across advertising, public relations and digital communication, learning how to plan campaigns, craft messages and create work that informs, influences and connects. 

Students begin with foundation courses across all three areas before choosing from three majors and five minors. They can pursue a double major or combine one major with up to three minors, shaping their learning around their interests and career goals. 

Learning is practical from the start. Through campaign briefs, content production, media outputs and industry-connected projects, students build experience with the kind of work communication professionals do every day. They develop strategic creativity, audience and market insight, and a professional portfolio that demonstrates their capabilities. 

The program is supported by strong industry relevance and global recognition. In 2026, RMIT Vietnam was named Most Winning University at Vietnam Young Lions, Global Public Relations Academic or Educational Institution of the Year by the Global Alliance for Public Relations and Communication Management, and Institution of the Year (Silver) at the Crowbar Awards.

a female student writing with the line "content creation"

Program structure

There are 288 credits (a maximum of 24 courses) in the program. In the first year, you will complete 4 foundation courses to give you the building blocks needed to explore your chosen pathway:

  • Introduction to Advertising 
  • Introduction to Digital Communication 
  • Introduction to Public Relations
  • Locating Knowledges

From there, you can shape your journey through flexible combinations of majors, minors, university electives and program options.

  • Option 1: 1 major + 3 minors
  • Option 2: 2 majors + 1 minor  
  • Option 3: 1 major + 2 minors + 4 university electives*/program options** 
  • Option 4: 2 majors + 4 university electives*/program options**

*University electives: choose up to 4 elective courses from any program at RMIT

**Program options: choose from courses in the Program options list and all courses listed within each minor  

Explore your majors and minors

  • A major is a primary focus for your study, typically 96 credit points (8 standard courses)
  • A minor is a secondary focus of study, typically 48 credit points (4 standard courses)

Students cannot complete a major and a minor in the same discipline. Courses completed as core or toward a major/minor cannot be counted again toward another major/minor.

Choose from 3 majors

  • Advertising
  • Public Relations
  • Digital Communications

Choose from 5 minors

  • Asian Communication and Culture
  • Cinema Studies
  • Advertising
  • Public Relations
  • Digital Communication

Choose a plan below to find out more about the subjects you will study and course structure

 

Effective time

  
Bachelor of Professional Communication from Semester 1, 2027 View plan
Bachelor of Professional Communication through Semester 3, 2026 View plan

Learning, teaching and assessment

  • RMIT Vietnam focuses on student-centred learning, which puts you and your learning needs at the centre of our teaching practice. Teaching methods include face-to-face delivery, tutorial classes, workshops and industry seminars. Studio courses present a practical approach to learning where you’ll undertake project work based on real-world briefs and case studies
  • To add to your learning resources, RMIT has partnered with renowned marketing communications agencies to create Vietnamese market case studies. Giving you an edge, these studies provide insight into the local market, local consumers and the domestic media environment
  • You'll be assessed in a variety of ways to ensure that you can demonstrate your skills across the range of areas required for a communication graduate. Expect a combination of examinations, assignments, presentations and project work. Assessment may be both individual, or conducted in groups
Expand all sections

The program has been designed to prepare you to work in professional communication in an international context. You will demonstrate a collaborative and professionally informed approach to your work.

As a graduate of this program, you will be able to:

  1. Practice professional communication in multiple contexts while actively contributing to a more sustainable world and engaging with diverse cultures and globally inclusive perspectives. 
  2. Collaborate respectfully with diverse stakeholders, both locally and globally, to problem solve within and across a range of professional contexts. 
  3. Employ intellectual agility, knowledge, and skills to develop creative solutions for an unpredictable world and to adapt to professional and personal change. 
  4. Use digital, professional and interpersonal skills, and engage with emergent technologies to help solve problems, innovate, and collaborate 
  5. Establish and continue to grow communication knowledge and skills by applying disciplinary and interdisciplinary expertise in real world contexts. 
  6. Employ intellectual independence and judgement to engage critically with information, make sound evidence-based decisions, actively challenge assumptions, and undertake research that is ethical, creative and reflective. 

RMIT provides world-class blended learning with both face-to-face and online experiences in a global network, a supportive community, and real-world skills.

Learn more about blended learning

Career

Graduates can pursue communication roles across agencies, corporations, media organisations, NGOs and community organisations. 

Agencies and creative services 

  • Account manager  
  • Client services director  
  • Art director  
  • Copywriter  
  • Media planner or buyer  

In-house brand, corporate and digital communication 

  • Brand manager  
  • Internal communication specialist  
  • Digital content producer  
  • Digital engagement and communications officer  

Public relations, media and public-sector communication 

  • Public relations strategist  
  • Media advisor or consultant  
  • Government or NGO communications officer  
  • Event manager 

Creative entrepreneurship: Increasingly, RMIT graduates are setting up their own creative businesses and companies in the fast-growing world of media and communication in Vietnam – and beyond.

Further studies

When you successfully complete this program, you may be eligible for entry into an RMIT honours or postgraduate program in Vietnam and Australia.

Fees

Payments can be made each semester, on a course-by-course basis.

Fee program

Annual tuition fee 

(based on full time study load - 8 courses)

Whole program fee

(24 courses - 288 credits)

 

 15,104 USD (indicative USD fee) ~ 394,656,000 VND 45,311 USD (indicative USD fee) ~ 1,183,968,000 VND 

Notes

    1. RMIT Vietnam has 3 semesters per year, in each semester you enrol into a maximum of 3 courses. The duration of programs is flexible and can be adapted on an individual basis upon enrolment. 
    2. Program fees are priced and invoiced in Vietnamese Dong (VND) by semester. Payments are made each semester, on a course-by-course basis.
    3. Payments made in foreign currencies will be converted to Vietnamese Dong (VND) based on the applicable exchange rate on the transaction date. Any currency conversion fees and related bank charges will be borne by the student.
    4. Online payment via myRMIT is the preferred payment method, as it offers secure transactions, automatic confirmation, and faster processing.
    5. Fees are indicative only and subject to change based on individual enrolment. These fees apply only to 2027. For further details and terms and conditions, refer to the 2027 Student Fees and Charges Guide (available in 2027).

    Scholarships

    Communication Scholarship

    The scholarship is available exclusively to the prospective students enrolling in the Bachelor of Professional Communication who have demonstrated excellent creativity or passion within their existing practice through communication.

    Professor Nguyen Van Dao Scholarship

    A scholarship is offered in Nguyen Van Dao's honour to the applicant with the best high school mathematics grade among all applicants.

    Vice-Chancellor's Scholars

    Vice-Chancellor’s Scholars are identified among those scholarship applicants who have achieved exceptional academic results and leadership while at high school.

    Academic Achievement Scholarship

    The Academic Achievement scholarships are awarded to those scholarship applicants who have achieved exceptional academic results in high school.

    Check your eligibility for a scholarship

    We have awarded more than 665 billion VND worth of scholarships to over 2,050 young people from Vietnam and around the world. These people exemplify characteristics that RMIT prides itself on.

    Entry requirements and admissions

    Academic requirements

    • Completion of Vietnamese Upper Secondary School (High School) Graduation Diploma; and
    • Achieve a minimum GPA of 7.0/10.0 for Grade 12

    For other international qualifications please review entry requirements by country.

    Academic pathway

      English requirements

      Successfully complete RMIT Vietnam English Advanced, or complete one of the following English proficiency tests:

      • IELTS (Academic)/ IELTS (Academic) One Skill Retake: minimum overall band of 6.5 (with no individual band below 6.0)
      • TOEFL iBT: score of 79 (with a minimum score of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
        • Please note that any tests taken on or after 21 January 2026 must be the TOEFL iBT Australia test. TOEFL iBT results reported on a 1–6 score scale are not accepted.
      • Pearson Test of English (Academic): score of 58 (with no communication band below 50)
      • Cambridge: minimum score of 176 (no less than 169 in any component), for
        • C1 Advanced, formerly known as Cambridge English: Advanced (CAE); or
        • C2 Proficiency, formerly known as Cambridge English: Proficiency (CPE)

      For other recognised English results, please review English equivalency requirements.

      Notes
      • RMIT does not accept scores from at-home or online testing.
      • Previous study and proficiency tests are recognised for two years from the completion date or test date to the program commencement date unless stated otherwise.
      • When more than one form of English language proficiency test is presented, RMIT will only consider the most relevant achievement.

      Please contact the RMIT Vietnam Student Recruitment team for more information.

      There are no prerequisite subjects required for entry into this qualification.

      English Pathways

      Don't meet the English language test scores? Successfully complete English for University for entry into this program. 

      Credit transfer

      Come from a partner institution? RMIT has pathway arrangements with many partner institutions around the world. If your institution has a pathway arrangement with RMIT, you may be able to receive credit and reduce the time it will take to complete your preferred RMIT program. 

      Find out if your institution has a pathway arrangement with RMIT.

      If you have qualifications from an institution that is not an RMIT partner, credit into your RMIT program will be assessed on a case-by-case basis.

      Please contact the RMIT Vietnam Student Recruitment team for more information.

      This course is not available for international students intending to study on a student visa.

      Information for international students

      Sorry, this course is not available for international students intending to study on a student visa. If you hold a different visa type, you may be eligible. Please contact Study@RMIT for more information.

       

      Information for local students

      If you are a local student please select 'switch to local' below to view the full course information.