Bachelor of Professional Communication

Bachelor of Professional Communication

UNDERGRADUATE
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Study load
Full time
Program code

BP354

Duration
3 years
Application deadlines

09 Oct 2026

Intakes
Oct
Location
RMIT Saigon South
RMIT Hanoi
Program code
N/A
Application deadlines
N/A

Overview

  • Ranked 6th in Australia for Communication & Media Studies*
  • Discover a global mindset with local application, connected to future-focused trends and practices
  • Build solid theoretical knowledge and industry-ready skills in strategy, content creation and stakeholder management
  • Learn from an international team of expert academics and leading industry partners

*2025 QS World Rankings by Subject

Designed to equip you with in-depth knowledge of this strategic field, the RMIT Bachelor of Professional Communication reflects the rapidly increasing demand for skilled communication professionals.

This program features three majors and five minors with the flexibility to pursue a double major or combine a single major with up to three minors.

In the first year, students complete four courses that provide foundational knowledge in advertising and communication before choosing a major and pursuing more advanced studies from the second year onward.

This degree is crafted to blend creativity, critical thinking and professional expertise. It aims to shape modern communication experts who are imaginative, socially conscious and multi-skilled.

Throughout the degree, you will gain the knowledge and skills needed to stay at the forefront of industry trends and thrive in the ever-changing professional communication landscape. At the end of the degree, the portfolio of work that you create will demonstrate your capacity to produce, operate and innovate in a range of industry sectors. You will graduate as a technologically fluent communication professional capable of adapting to the changing demands of a global communication landscape.

a female student writing with the line "content creation"

Program structure

The structure displayed shows the advised program structure and progression. 

There are 288 credits (a maximum of 24 courses) in the program.

In the first year

you will complete 4 foundation courses to give you the building blocks needed to explore your chosen pathway

Next, the direction you take is in your hands

You can choose several combinations

  • Option 1: 1 major + 3 minors
  • Option 2: 1 major + 2 minors + 4 University electives*/Program options**
  • Option 3: 2 majors + 1 minor 
  • Option 4: 2 majors + 4 University electives*/Program options**

In the final year, all students will undertake the compulsory internship. 

*University electives: choose up to 4 elective courses from any program at RMIT

**Program options: choose from courses in the Program options list and all courses listed within each minor

Explore your majors and minors

  • A major is a primary focus for your study, typically 96 credit points (8 standard courses)
  • A minor is a secondary focus of study, typically 48 credit points (4 standard courses)

Students cannot complete a major and a minor in the same discipline. Courses completed as core or toward a major/minor cannot be counted again toward another major/minor.

Choose from 3 majors

  • Advertising* 
  • Public Relations 
  • Digital Communications 

Choose from 5 minors

  • Asian Communication & Culture
  • Cinema Studies
  • Advertising
  • Public Relations
  • Digital Communication

Choose from 3 majors

General note on majors

Students can replace two of their major courses (excluding capstone and professional practice) with the following courses:

For the 2-major combination of Digital Communication and Public Relations, students can only complete one Professional Practice as a capstone project in one major and an internship in the other.

The advertising major blends theory and industry knowledge with practical skills like copywriting, art direction and strategy planning. Enhance your creative thinking to solve communication issues and connect emotionally with consumers. 

 

Course list

*The Advertising Professional Practice is a project-based capstone to provide students with opportunities to develop advertising campaigns.

 

Internship course for students taking a single major in Advertising

  • Media and Communication Internship (as part of the 4 program options/electives)

 

Internship course for students taking two majors including Advertising

  • Digital Communication Professional Practice; or Public Relations Professional Practice

*Note: Students taking Advertising major cannot choose Option 1 (1 major + 3 minors)

Modern PR jobs focus on advising organisations on improving relationships and reputation. With a public relations major, you'll learn to effectively communicate your organisation's message to various audiences.

Course list

In this major, you will learn to use digital platforms and technologies for strategy, storytelling, content development, and audience engagement. This includes creating content and measuring its impact using various techniques, tools, and metrics. 
 

Course list

Choose from 5 minors

Program guides for RMIT Saigon South and RMIT Hanoi. 

Learning, teaching and assessment

  • RMIT Vietnam focuses on student-centred learning, which puts you and your learning needs at the centre of our teaching practice. Teaching methods include face-to-face delivery, tutorial classes, workshops and industry seminars. Studio courses present a practical approach to learning where you’ll undertake project work based on real-world briefs and case studies
  • To add to your learning resources, RMIT has partnered with renowned marketing communications agencies to create Vietnamese market case studies. Giving you an edge, these studies provide insight into the local market, local consumers and the domestic media environment
  • You'll be assessed in a variety of ways to ensure that you can demonstrate your skills across the range of areas required for a communication graduate. Expect a combination of examinations, assignments, presentations and project work. Assessment may be both individual, or conducted in groups
Expand all sections

The program has been designed to prepare you to work in professional communication in an international context. You will demonstrate a collaborative and professionally informed approach to your work.

As a graduate of this program, you will be able to:

  1. Practice professional communication in multiple contexts while actively contributing to a more sustainable world and engaging with diverse cultures and globally inclusive perspectives. 
  2. Collaborate respectfully with diverse stakeholders, both locally and globally, to problem solve within and across a range of professional contexts. 
  3. Employ intellectual agility, knowledge, and skills to develop creative solutions for an unpredictable world and to adapt to professional and personal change. 
  4. Use digital, professional and interpersonal skills, and engage with emergent technologies to help solve problems, innovate, and collaborate 
  5. Establish and continue to grow communication knowledge and skills by applying disciplinary and interdisciplinary expertise in real world contexts. 
  6. Employ intellectual independence and judgement to engage critically with information, make sound evidence-based decisions, actively challenge assumptions, and undertake research that is ethical, creative and reflective. 

RMIT provides world-class blended learning with both face-to-face and online experiences in a global network, a supportive community, and real-world skills.

Learn more about blended learning

Career

  • Art director
  • Media planner/buyer
  • Account manager
  • Client services director
  • Copywriter
  • Internal communication specialist
  • Government and non-government organisation communications management
  • Event management
  • Brand manager
  • Media advisor or consultant
  • Media/public relations strategist
  • Digital content producer
  • Digital engagement and communications officer

Creative entrepreneurship: Increasingly, RMIT graduates are setting up their own creative businesses and companies in the fast-growing world of media and communication in Vietnam - and beyond.

Further studies

When you successfully complete this program, you may be eligible for entry into an RMIT honours or postgraduate program in Vietnam and Australia.

Fees

Payments can be made each semester, on a course-by-course basis.

Fee program

Annual tuition fee 

(based on full time study load - 8 courses)

Whole program fee

(24 courses - 288 credits)

 

 14,345 USD (indicative USD fee) ~ 375,840,000 VND  43,035 USD (indicative USD fee) ~ 1,127,520,000 VND 

Notes

    1. RMIT Vietnam has 3 semesters per year, in each semester you enrol into a maximum of 3 courses. The duration of programs is flexible and can be adapted on an individual basis upon enrolment. 
    2. Program fees are priced and invoiced in Vietnamese Dong (VND) by semester. Payments are made each semester, on a course-by-course basis.
    3. Payments made in foreign currencies will be converted to Vietnamese Dong (VND) based on the applicable exchange rate on the transaction date. Any currency conversion fees and related bank charges will be borne by the student.
    4. Online payment via myRMIT is the preferred payment method, as it offers secure transactions, automatic confirmation, and faster processing.
    5. Medical insurance fees are subject to change without notice.
    6. Fees are indicative only and subject to change based on individual enrolment. These fees apply only to 2026. For further details and terms and conditions, refer to the 2026 Student Fees and Charges Guide.

    Scholarships

    Communication Scholarship

    The scholarship is available exclusively to the students enrolling in the Bachelor of Communication (Professional Communication), or Bachelor of Languages, who have demonstrated creativity or passion within their existing practice through communication.

    Professor Nguyen Van Dao Scholarship

    A scholarship is offered in Nguyen Van Dao's honour to the applicant with the best high school mathematics grade among all applicants.

    Vice-Chancellor's Scholars

    Vice-Chancellor’s Scholars are identified among those scholarship applicants who have achieved exceptional academic results and leadership while at high school.

    Academic Achievement Scholarship

    The Academic Achievement scholarships are awarded to those scholarship applicants who have achieved exceptional academic results in high school.

    Check your eligibility for a scholarship

    We have awarded more than 613 billion VND worth of scholarships to over 1,900 young people from Vietnam and around the world. These people exemplify characteristics that RMIT prides itself on.

    Entry requirements and admissions

    Academic requirements

    • Completion of Vietnamese Upper Secondary School (High School) Graduation Diploma; and
    • Achieve a minimum GPA of 7.0/10.0 for Grade 12

    For other international qualifications please review entry requirements by country.

    Academic pathway

      English requirements

      Successfully complete RMIT Vietnam English Advanced, or complete one of the following English proficiency tests:

      • IELTS (Academic)/ IELTS (Academic) One Skill Retake: minimum overall band of 6.5 (with no individual band below 6.0)
      • TOEFL iBT: score of 79 (with a minimum score of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
        • Please note that any tests taken on or after 21 January 2026 must be the TOEFL iBT Australia test. TOEFL iBT results reported on a 1–6 score scale are not accepted.
      • Pearson Test of English (Academic): score of 58 (with no communication band below 50)
      • Cambridge: minimum score of 176 (no less than 169 in any component), for
        • C1 Advanced, formerly known as Cambridge English: Advanced (CAE); or
        • C2 Proficiency, formerly known as Cambridge English: Proficiency (CPE)

      For other recognised English results, please review English equivalency requirements.

      Notes
      • RMIT does not accept scores from at-home or online testing.
      • Previous study and proficiency tests are recognised for two years from the completion date or test date to the program commencement date unless stated otherwise.
      • When more than one form of English language proficiency test is presented, RMIT will only consider the most relevant achievement.

      Please contact the RMIT Vietnam Student Recruitment team for more information.

      There are no prerequisite subjects required for entry into this qualification.

      English Pathways

      Don't meet the English language test scores? Successfully complete English for University for entry into this program. 

      Credit transfer

      Come from a partner institution? RMIT has pathway arrangements with many partner institutions around the world. If your institution has a pathway arrangement with RMIT, you may be able to receive credit and reduce the time it will take to complete your preferred RMIT program. 

      Find out if your institution has a pathway arrangement with RMIT.

      If you have qualifications from an institution that is not an RMIT partner, credit into your RMIT program will be assessed on a case-by-case basis.

      Please contact the RMIT Vietnam Student Recruitment team for more information.

      This course is not available for international students intending to study on a student visa.

      Information for international students

      Sorry, this course is not available for international students intending to study on a student visa. If you hold a different visa type, you may be eligible. Please contact Study@RMIT for more information.

       

      Information for local students

      If you are a local student please select 'switch to local' below to view the full course information.