• Ranked 4th in Australia and 45th in the world for Communication & Media Studies*
• Holistic approach to the industry, from strategy, creating content to collaborating with stakeholders
• Discover a global mindset with local application using the latest industry knowledge, trends and practices
• Work with industry partners for practical and real-world projects and campaigns

*2024 QS World Rankings by Subject

Designed to equip you with in-depth knowledge of this essential field, the RMIT Bachelor of Professional Communication reflects the workplace reality of increasing demand for professional communication roles and functions. 

The program features 3 majors and 5 minors. The three majors that students can choose from are:

• Advertising
• Public Relations
• Digital Communication

Your educational journey begins with a solid foundation through our carefully crafted introductory block, ensuring you make informed choices as you advance in the program. From there, you have the flexibility to choose your learning pathway, either with a single or double major. The variety of minors will give students an array of choices that align with their career pathway.

The degree is specially created to blend creativity, critical thinking, and professional know-how. It aims to shape modern communication experts who are imaginative, socially conscious, and multi-skilled. 

Throughout the learning experience, students are equipped with valuable knowledge and skills to stay at the forefront of industry developments and thrive in the ever-changing landscape of professional communication practice. 

At the end of the degree, the portfolio of work that you create will demonstrate your capacity to produce, operate and innovate in a range of industry sectors. You will be able to show that you are a technologically fluent communication professional who is highly adaptable to evolving roles in a global communication context.

The structure displayed shows the advised program structure and progression. 

There are 288 credits (a maximum of 24 courses) in the program.

In the first year

you will complete 4 foundation courses to give you the building blocks needed to explore your chosen pathway

• Introduction to Advertising
• Introduction to Digital Communication
• Introduction to Public Relations
• Locating knowledges

Next, the direction you take is in your hands

You can choose several combinations

• Option 1: 1 major + 3 minors
• Option 2: 1 major + 2 minors + 4 University electives*/Program options**
• Option 3: 2 majors + 1 minor 
• Option 4: 2 majors + 4 University electives*/Program options**

In the final year, all students will undertake the compulsory internship. 

*University electives: choose up to 4 elective courses from any program at RMIT

**Program options: choose from courses in the Program options list and all courses listed within each minor  

Explore your majors and minors

• A major is a primary focus for your study, typically 96 credit points (8 standard courses)
• A minor is a secondary focus of study, typically 48 credit points (4 standard courses)

Students cannot complete a major and a minor in the same discipline. Courses completed as core or toward a major/minor cannot be counted again toward another major/minor.

• RMIT Vietnam focuses on student-centred learning, which puts you and your learning needs at the centre of our teaching practice. Teaching methods include face-to-face delivery, tutorial classes, workshops and industry seminars. Studio courses present a practical approach to learning where you’ll undertake project work based on real-world briefs and case studies
• To add to your learning resources, RMIT has partnered with renowned marketing communications agencies to create Vietnamese market case studies. Giving you an edge, these studies provide insight into the local market, local consumers and the domestic media environment
• You'll be assessed in a variety of ways to ensure that you can demonstrate your skills across the range of areas required for a communication graduate. Expect a combination of examinations, assignments, presentations and project work. Assessment may be both individual, or conducted in groups

• Art director 
• Media planner/buyer 
• Account manager    
• Client services director    
• Copywriter    
• Internal communication specialist 
• Government and non-government organisation communications management 
• Event management 
• Brand manager 
• Media advisor or consultant 
• Media/public relations strategist    
• Digital content producer 
• Digital engagement and communications officer 

Creative entrepreneurship: Increasingly, RMIT graduates are setting up their own creative businesses and companies in the fast-growing world of media and communication in Vietnam – and beyond.