Bachelor of Communication (Professional Communication)

Program code

BP222

Duration

3 years

Intakes

February

June

October

 

Application deadlines

05 February

18 June

8 October

Location

RMIT Saigon South

RMIT Hanoi city

Overview

This career-oriented degree trains multi-talented communicators with cross-platform skills in the exciting and fast-growing media and communication sector.

Professional communicators are experts in creating traditional and digital content that is both informative and compelling. They build relationships and communicate key brand stories in a creative and interactive way.

Our courses focus on advertising and public relations (PR). Advertisers seek to build the brand of a product or service in order to change consumer behaviour. PR practitioners seek to inform and influence members of the public in order to build a positive opinion of an issue or organisation. Increasingly, the communication sector needs graduates with combined skills in advertising, PR and digital methods - and our program addresses these needs with up-to-date learning activities.

Program structure

Semester 1

  • Introduction to Advertising
  • Foundations of Public Relations (PR)
  • Making Media

Semester 2

  • Professional Communication Foundations
  • Modern Asia

Semester 3

  • Contemporary Public Relations Research
  • New Media, New Asia

Choose from the following electives: Professional Writing, Advertising Media and Mass Media in Asia

** "Program elective" refers to elective courses offered in a particular program. "General elective" refers to elective courses offered across the university.

Semester 4

  • Creative Advertising
  • Communication Strategy and Planning
  • Exploring Asian Popular Culture

Semester 5

  • Copywriting
  • Asian Cinemas
  • Program elective*

Semester 6

  • Art Direction
  • Interdisciplinary Project
  • General elective*

Choose from the following electives: Professional Writing, Advertising Media and Mass Media in Asia

** "Program elective" refers to elective courses offered in a particular program. "General elective" refers to elective courses offered across the university.

Semester 7

  • Client Management
  • Issues, Risk and Crisis Communication
  • General elective*

Semester 8

  • Professional Communication Capstone Studio

Semester 9

  • Media and Communication Flagship Internship

Choose from the following electives: Professional Writing, Advertising Media and Mass Media in Asia

** "Program elective" refers to elective courses offered in a particular program. "General elective" refers to elective courses offered across the university.

Learning, teaching & assessment

  • RMIT Vietnam focuses on student-centred learning, which puts you and your learning needs at the centre of our teaching practice. Teaching methods include face-to-face delivery, tutorial classes, workshops and industry seminars. Studio courses present a practical approach to learning where you’ll undertake project work based on real-world briefs and case studies. 
  • To add to your learning resources, RMIT has partnered with renowned marketing communications agencies to create Vietnamese market case studies. Giving you an edge, these studies provide insight into the local market, local consumers and the domestic media environment.
  • You'll be assessed in a variety of ways to ensure that you can demonstrate your skills across the range of areas required for a communication graduate. Expect a combination of examinations, assignments, presentations and project work. Assessment may be both individual, or conducted in groups.

The program has been designed to prepare you to work in professional communication in an international context. You will demonstrate a collaborative and professionally informed approach to your work.

As a graduate of this program, you will be able to:

  1.     Critically analyse and apply a diverse and industry relevant body of knowledge and skills to the field of media and communications in a global context.
  2.     Plan, produce and evaluate innovative content, optimizing uses of technology that meets the needs of diverse stakeholders in an international environment
  3.     Critically analyse, synthesize and reflect on professional communication in both local and international contexts
  4.     Demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse contexts within the professional communication field
  5.     Communicate using diverse formats and strategies to audiences within and external to your discipline
  6.     Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness and ethical and reflective practice
  7.     Apply initiative and judgment in planning, problem solving and decision making in your practice or future study.
  8.     Identify, evaluate and critically analyse cultural, historical and theoretical practices which contextualise your professional practice and further study

Career

Graduates of the Professional Communication program have one of our highest rates of employment. This program will prepare you for many exciting careers, including:

  • account executive
  • client services manager
  • copywriter
  • digital content developer
  • government and non-government organisation communications
  • marketing communication planner
  • media advisor or spokesperson
  • media relations officer
  • public relations strategist
  • online/mobile/social media producer

Creative entrepreneurship: Increasingly, RMIT graduates are setting up their own creative businesses and companies in the fast-growing world of media and communication in Vietnam – and beyond.

Further studies

When you successfully complete this program, you may be eligible for entry into an RMIT honours or postgraduate program in Vietnam and Australia.

 

Fees

Students can choose standard fee or fixed fee program. Payments can be made each semester, on a course-by-course basis.

(*) Fixed Fees are offered to brand new students who would like to fix their course tuition fees for a specified period of a Higher Education degree program. The fixed fee program guards against potential fee increases and currency fluctuations. 

Notes:

  1. The duration of programs is flexible and can be adapted on an individual basis upon enrolment.
  2. Program fees are priced and invoiced in Vietnam Dong (VND).
  3. Payment in other currencies will be converted to VND at the exchange rate on that day. Bank transfer is the preferred method of payment.
  4. The fees in USD are ONLY applicable to those international students who arrange for payment from overseas, as per Circular No. 32/2013/TT-NHNN.

Entry requirements

Academic requirements

  • High school graduation diploma with a minimum GPA of 7.0/10.0 for Grade 12, for other international qualifications please view entry requirements by country​; or
  • Successfully complete the UniSTART for Professional Communication with a minimum GPA of 1.0/4.0 with no double fail of a course
  • If you have completed or partially completed a similar program at another institution you may be accepted with some academic credit, or exemptions, being granted toward this program.

English requirements

Successfully complete RMIT English Advanced or complete one of the following English proficiency tests:

  • IELTS (Academic) 6.5+ (no band below 6.0)
  • TOEFL iBT 79+ (with minimum score of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
  • Pearson Test of English (Academic) 58+ (no communication band below 50)
  • Cambridge English: Advanced (CAE) or Proficiency (CPE) 176+ (no band below 169)

For other international English entry requirements, please view English equivalency requirements.

Note:

TOEFL, IELTS, Pearson and Cambridge results are recognised for two years from the test date. RMIT English results are recognised for one year from the test date.

Please contact the RMIT Vietnam Student Recruitment team for more information.

English Pathways

Don't meet the English language test scores? Successfully complete UniSTART for Professional Communication or English for University for entry into this program. 

How to apply

Coming from a partner institution?

RMIT has pathway arrangements with many partner institutions around the world.

If your institution has a pathway arrangement with RMIT you may be able to receive credit and reduce the time it will take to complete your preferred RMIT program.

Find out if your institution has a pathway arrangement with RMIT. If you have qualifications from an institution that is not an RMIT partner, credit into your RMIT program will be assessed on a case by case basis.