Marketing Principles

Marketing Principles

  • Workshop leader: Nguyen Vo
  • Each of these workshops is designed to assist with assignment preparation.
  • You only need to attend one of the sessions within the same week, as both workshops are the same. 

Marketing process and Marketing environment

Week 
 Date 
 Time 
 Location 
  
3  Mon, Nov 10, 2025  12 pm – 2 pm SGS 1.4.37 Save to your calendar
3 Thu, Nov 13, 2025 10 am – 12 pm SGS 1.4.37 Save to your calendar

Customer-driven marketing strategy

Week 
 Date 
 Time 
 Location 
  
5  Mon, Nov 24, 2025 12 pm – 2 pm SGS 1.4.37 Save to your calendar
5 Thu, Nov 27, 2025 10 am – 12 pm SGS 1.4.37 Save to your calendar

Assignment 2 preparation

Product, branding, pricing strategies

Week 
 Date 
 Time 
 Location 
  
7 Mon, Dec 8, 2025 12 pm – 2 pm SGS 1.4.37 Save to your calendar
7 Thu, Dec 11, 2025   10 am – 12 pm SGS 1.4.37 Save to your calendar

Assignment 3 preparation

Place and Promotion mix strategies

Week 
 Date 
 Time 
 Location 
  
10 Mon, Dec 29, 2025 12 pm – 2 pm SGS 1.4.37 Save to your calendar
10 Tue, Dec 30, 2025    3 pm – 5 pm SGS 1.4.37 Save to your calendar
Back to the full list of workshops