Introduction to Advertising

Introduction to Advertising

  • Workshop leader: Hien Nguyen
  • Each of these workshops is designed to assist with assignment preparation.
  • You only need to attend one of the sessions within the same week, as both workshops are the same. 

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Connecting Brand Strategy to IMC Execution

Week 
Date 
Time 
Location 
 
3 Thu, Mar 19, 2026 12 pm – 2 pm SGS 2.4.06 Save to your calendar
4 Tue, Mar 24, 2026   12 pm – 2 pm SGS 2.4.05 Save to your calendar

Turning Insights into Strategic Recommendations

Week 
Date 
Time 
Location 
 
7 Thu, Apr 16, 2026 12 pm – 2 pm SGS 2.4.06 Save to your calendar
8 Tue, Apr 21, 2026 12 pm – 2 pm SGS 2.4.05 Save to your calendar

Creative Execution and Engaging Pitch

Week 
Date 
Time 
Location 
 
10 Tue, May 5, 2026   12 pm – 2 pm SGS 2.4.05 Save to your calendar
10 Thu, May 7, 2026 12 pm – 2 pm SGS 2.4.06 Save to your calendar
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