Application 101: Your AI-powered guide to smarter job applications

Landing your dream internship or graduate role starts long before you click “Apply”. From crafting a strong CV to writing a compelling cover letter and confidently handling interviews, every step matters.

To support students at each stage of the job application journey, Application 101 is a new three-episode video series created with Synthesia, an AI video platform. Designed to be practical, bite-sized and student-friendly, the series breaks down what recruiters really look for — and how you can stand out with smart strategies and AI-supported tools.

Episode 1: Unlock CV hacks

Your CV often gets just 7 seconds of attention from recruiters — so making it clear, relevant, and impactful is essential.

In Episode 1, the focus is on CV essentials that help you make a strong first impression, including:

How to optimise your CV to pass Applicant Tracking System (ATS) scans
Layout and design tips that are easy to read and visually professional
Writing content that highlights your strengths, skills and achievements
Using AI tools to refine, review and enhance your CV

This episode reminds students that a well-structured CV is more than a list of experiences — it’s your personal marketing tool.

Episode 2: Letters that land jobs

If your CV opens the door, your cover letter is your first handshake. Episode 2 dives into how to write cover letters that feel personal, purposeful and convincing.

Key takeaways include:

Researching the company and role before you start writing
Structuring your cover letter so it’s clear and easy to follow
Crafting content that shows why you’re a great fit
Reviewing and refining before submission
Attaching documents correctly and professionally

This episode helps students move beyond generic templates and write cover letters that genuinely connect with employers.

Episode 3: Ace your next interview

The final step of the application journey is often the most nerve-wracking — the interview. Episode 3 equips students with practical strategies to ace your interviews with confidence.

The episode covers:

Before the interview: confirming details, researching the company and preparing answers
During the interview: staying calm, answering clearly and asking thoughtful questions
After the interview: sending follow-ups, reinforcing your fit and showing enthusiasm

Students are also encouraged to practise through mock interviews to refine their responses and build confidence before the real thing.