Coming up with the name was one thing, but starting the club wasn’t easy. We faced many challenges to get students to join the club. Some students hadn’t come out yet, some wanted privacy, and others were still unsure about being involved.
When challenges came up, we were scared, of course, but we kept going and learning to figure things out, even through the fear. During those moments, we realised that many of the challenges we faced were exactly where students needed support the most.
To make every student feel safe, we adjusted some of our club’s policies to better protect member’s privacy. Everything that is shared or discussed within the club stays within the club. We also changed the way we promoted ourselves on social media and events, asking for students’ consent before taking photos and creating private registration forms. Eventually, the Schools even adopted these ideas as part of their own student policies.
Later on, more students were just beginning to explore their queer identities and needed a friend, someone to listen and understand. So, we also changed how we communicated through social media and offline events. Instead of focusing only on Pride as a celebration, we shaped our activities around the real journey of a queer person: from learning and discovering, to finally embracing who they are.
We also shifted our tone of voice to feel more like a close friend, warm, honest, and easy to connect with. One example was our Serenity exhibition in 2024, designed to mirror that journey, starting with moments of awareness through ice-breaker questions, and ending in release and acceptance at our confessions booth.