Long Nguyen

Associate Professor Long Nguyen

Associate Program Manager, Public Relations
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Details

  • College: School of Communication & Design
  • Department: School of Communication & Design
  • Campus: Saigon South Campus Vietnam
  • long.nguyenvanthang@rmit.edu.vn

Open to

  • Masters Research or PhD student supervision
  • Collaborative projects
  • Industry Projects
  • Media enquiries

About

Long Nguyen has 15 years service industry background at senior management roles in global organisations. He focuses on work integrated learning approach for both teaching and research in marketing communication fields. His research focuses on sustainability, health communication, and collective empowerment in cyberspace, with publications in top journals such as Higher Education Research and Development, Health Communication, and Journal of Strategic Marketing.

Dr. Nguyen has contributed extensively to Vietnam’s communication and PR industry through research whitepapers, media columns, workshops, and presentations on culture, AI, digital music, and sustainable development. His recent whitepaper, Vietnam Digital Music Landscape, is widely recognised by media and communication professionals.
Awards & recognition:

2025 - ASEAN Excellence Awards - Best Public Relations Practitioner (Silver)

2025 - VNPR Awards - Best Public Relations Practitioner 

2023,2024 – RMIT Vietnam Media Star – Top Media Commentator
2021 - RMIT Vietnam Excellence in Learning & Teaching Award - Outstanding Contribution to Student Learning.
2016 - Dean's Commendation for Doctoral Thesis Excellence, The University of Adelaide
2011 - Adelaide Graduate Research - Full International Scholarship, The University of Adelaide
2003 - MBA Graduate School - Full International Scholarship, Ritsumeikan Asia Pacific University, Japan

Research fields

  • 470101 Communication studies
  • 350604 Marketing communications
  • 390115 Work integrated learning (incl. internships)
  • 350601 Consumer behaviour

UN sustainable development goals

  • 4 Quality Education
  • 3 Good Health and Well Being
  • 10 Reduced Inequalities
  • 5 Gender Equality

Academic positions

  • Associate Professor
  • RMIT Vietnam
  • School of Communication & Design
  • Ho Chi Minh City, Vietnam
  • 1 Jan 2025 – Present
  • Senior Lecturer, School of Communication & Design
  • RMIT Vietnam
  • Ho Chi Minh City, Vietnam
  • 2021 – 2024
  • Lecturer, School of Communication & Design
  • RMIT Vietnam
  • Ho Chi Minh City, Vietnam
  • 2016 – 2020
  • Casual Lecturer/Tutor - Business School
  • University of Adelaide
  • Adelaide, Australia
  • 2011 – 2015
  • Train the Trainer
  • Ascott Center of Excellence
  • singapore
  • 2008 – 2010
  • Lecturer, Marketing and Management
  • Kent College
  • Viet Nam
  • 2008 – 2010

Non-academic positions

  • Industry Consultant
  • BCons Vietnam (Japan)
  • Japan
  • 2019 – Present
  • Director - Senior Manager, Sales & Marketing
  • The Ascott International Management, Vietnam (A member of Capitaland Singapore)
  • south Vietnam
  • 2004 – 2010

Degrees

  • Masters Level, Business and Management
  • University of Adelaide
  • Australia
  • 2012
  • Masters Level, Sales and Marketing
  • Ritsumeikan Asia Pacific University
  • Japan
  • 2005
  • Ph.D, Sales and Marketing
  • University of Adelaide
  • Australia
  • 2016

Supervisor projects

  • Digital Maturity and Organizational Resilience: a case study of Internet of Medical Things (IoMT) adoption in Vietnam
  • 4 Apr 2025
  • The impacts of digital maturity on addressing paradoxes within stakeholder networks: case studies of Vietnamese micro and small tourism businesses
  • 26 Mar 2025
  • Cultural Authenticity Digitalisation and Social Media Empowerment: #Together We Co-construct!
  • 14 Nov 2024
  • Unlocking the Future: Harnessing the Power of Human-AI Collaboration for Collective Success in the Service Industry through the Art of Delayed Gratification
  • 24 Jan 2024
  • Social Media Influencers' perceived authenticity - a multidimensional construct and direct impact partnered brand loyalty
  • 1 Feb 2022
  • Co-Creating Values with Customers Through AI-Powered Branded App: The Mediating Role of Perceived Authenticity
  • 19 Mar 2021
  • An Integrated Model of Social Media Brand Engagement: A Case of Homebuyers in Vietnamese Luxury Residential Properties
  • 14 May 2020
  • The Impact of Social Media Marketing on Customer-Based Brand Equity: An Empirical Study on Higher Education Sectors in Sri Lanka and Vietnam
  • 16 Oct 2017

Teaching interests

Professional Communication Studio
Communication (Public Relations) Research
Communication (Public Relations) Strategy & Planning
Professional Writing / Media Content Writing
Issue, Risk, & Crisis Management
Foundations of Public Relations

Sustainable Marketing Communication

Research interests

Marketing, Education Systems, Policy and Administration, Business and Management

Gender Inequality (Advertising)
Sustainable Marketing
Customer Engagement
Online Collective Empowerment
Health Communication
Work-Integrated Learning

Music Marketing