Anh Nguyen

Anh Nguyen

Associate Program Manager, Digital Marketing
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Details

Open to

  • Masters Research or PhD student supervision

About

Dr. Nguyen Thi Van Anh is a Lecturer in Marketing at RMIT Vietnam whose research explores how people make decisions, learn, and develop capabilities in increasingly digital environments. Her work sits at the intersection of digital consumer behaviour, artificial intelligence, digital communication, and learning.

 

 

 

Teaching interests

Dr. Van Anh has more than ten years of experience teaching and working in marketing, communications, public relations, and event management. She engaged in the launch, organization, and promotion of various projects in both commercial and non-profit sectors, such as the Vietnam Private Sector Forum and i.Angel.

 

Courses teach at RMIT: Digital Content Strategy, Digital Content Creation, Digital Marketing Communication, Social Media and Mobile Marketing, and Contemporary Issues in Digital Marketing.

Research interests

Drawing on perspectives from marketing, psychology, and education, she investigates how individuals evaluate information, navigate digital experiences, and adapt to emerging technologies. Her research spans topics including omnichannel customer behaviour, AI-orchestrated learning, digital content strategy, and technology-enabled behavioural change.

 

Her research is united by an interest in understanding how digital technologies influence human judgement, behaviour, and capability development across different contexts. Through this work, she seeks to contribute to conversations on the opportunities and challenges that emerging technologies present for individuals, organisations, and society.

 

Rewards:

  • L&T Partnership Award, L&T Awards, CoBL Award 2025, RMIT 
  • Programs & Services that enhance learning Award, 2025, RMIT Vietnam Excellence, L&T Awards
  • Dean's List, 2024, PhD, The Business School, RMIT Vietnam
  • Dean Merit Award, 2022, Graduate School of Business and Law, RMIT

 

Grants and Funded Projects:

  • Chief Investigator, RMIT Vietnam Internal Grant Tier 1 – Early Career Grant, Advancing Blood Donation in Vietnam: Leveraging Social Identity, Trust, and Digital Innovation (2026). 
  • Chief Investigator, Global Academic Innovation and Learning Enhancement (GAILE) Seed Grant, RMIT University, Do Students Learn from AI? Rethinking Learning and Assessment for Metacognitive and Multi-AI Systemic Learning (2026).
  • Co-Principal Investigator, AUS4Equality – Gender Responsive Equitable Agriculture and Tourism (GREAT), funded by the Australian Government, Enhancing Hospitality Vocational Training in Lao Cai (2025–2027).
  • Project Co-Lead, Swiss Tourism for Sustainable Development in Vietnam (ST4SD), Community-Based Tourism Development and Cultural Preservation in Lo Lo Chai Village, Ha Giang (2026).
  • Associate Investigator, RMIT Melbourne–Vietnam Research Collaboration Grant, Sticky with the Chatbot? Understanding User Stickiness with Artificial Intelligence Chatbots (2024).
  • Associate Investigator, RMIT Melbourne–Vietnam Research Collaboration Grant, Corporate Social Responsibility Information Sharing Intention among TikTok Users (2023).
  • Associate Investigator, The Business School HDR Initiative Fund, Improving the Efficiency of Urban Wastewater Management: A Case Study of Hanoi City, Vietnam (2023).

 

Current PhD Supervision:

  • The Role of Design Thinking in Social Entrepreneurship (commencing 2025)
  • Decisions to switch channels in multiple/omnichannel retailers (commencing 2025)