Thuan Hoang Nguyen

SBM Thuan Nguyen
School: The Business School
Department: Business Innovation
Position: Associate Professor
Location: RMIT Saigon South
Email: Thuan.NguyenHoang@rmit.edu.vn
ORCID:  https://orcid.org/0000-0002-6241-8205

Dr. Thuan is Associate Professor and Senior Program Manager, Business and Technology major in the Business School, RMIT Vietnam

  • Doctor of Philosophy, Victoria University of Wellington (New Zealand)
  • Master of Computer Science, Delft University of Technology (The Netherlands)

  • Digital Business 

  • Digital Business Development
  • Digital Marketing
  • Design thinking and Digital Startup
  • Business Analysis
  • Design Science

50+ publications. Here are selected publications

  • Vo, D. T., Mai, N. Q., Nguyen, L. T., Thuan, N. H., Dang-Pham, D., & Hoang, A. P. (2023; online first). Examining authenticity on digital touchpoint: a thematic and bibliometric review of 15 years' literature. Journal of Research in Interactive Marketing. https://doi.org/10.1108/JRIM-02-2023-0042 [Q1].
  • Van Nguyen, A. T., Halibas, A. S., McClelland, R., & Thuan, N. H. (2023, online first). Configurational analysis of conditions influencing customers’ channel switching intention in omnichannel retailing: a fuzzy-set analysis. Quality & Quantity, 1-38 [Q1]
  • Antunes, P., Pino. J. A., Nkhoma. M, & Thuan. N.H. (2023), The Composite Approach as a Hybrid Approach to Business Process Modeling: Proposition and Empirical Evaluation. Business Process Management Journal [Q1].
  • Thuan, N. H., & Antunes, P. (2022). Positioning Design Science as an Educational Tool for Innovation and Problem Solving. Communications of the Association for Information Systems, 51 (1). Paper 1. [ABDC Rank A]
  • Antunes, P., Johnstone, D., Thuan, N. H., & de Vreede, G. J. (2023). Delivering evidence-based management services: rising to the challenge using design science. Knowledge Management Research & Practice, 21(4), 806-821. [ABDC Rank A, Q1].
  • Antunes, P., Thuan, N. H., & Johnstone, D. (2022). Nature and purpose of visual artifacts in design science research. Information Systems and e-Business Management. 1-36, https://doi.org/10.1007/s10257-022-00559-2 [ABDC Rank B, Q2]
  • Thuan, N. H., Ai-Phuong, H., Nkhoma, M. & Antunes, P. (2022). Using Process Stories to Foster Process Flexibility: The Experts’ Viewpoint. Australasian Journal of Information Systems, 26, 1-35. [ABDC Rank A].
  • Nguyen, A. T. V., McClelland, R. & Thuan, N. H. (2022). Exploring Customer Experience during Channel Switching in Omnichannel Retailing Context: A Qualitative Assessment. Journal of Retailing and Consumer Services, 64, 102803. [ABDC Rank A, Q1]
  • Nguyen, A. T. V., McClelland, R. Thinh, H, G. & Thuan, N. H. (2022) Omnichannel Marketing: Structured Review, Synthesis, And Future Directions. The International Review of Retail, Distribution and Consumer Research. https://doi.org/10.1080/09593969.2022.2034125 [ABDC Rank B; Q2]
  • Antunes, P., Thuan, N. H. & Johnstone, D. (2021). Nature and Purpose of Conceptual Frameworks in Design Science. Scandinavian Journal of Information Systems, 33(2), 3–40 [ABDC Rank A].
  • Thuan, N. H., Drechsler, A. & Antunes, P. (2019). Construction of Design Science Research Questions. Communications of the Association for Information Systems, 44 (1), paper 20. [ABDC Rank A].
  • Thuan, N. H., Antunes, P., & Johnstone, D. (2018). A Decision Tool for Business Process Crowdsourcing: Ontology, Design, and Evaluation. Group Decision and Negotiation, 27(2), 285–312. [Q1; ABDC Rank A].

5 Books & Edited Books:

  • Thuan. N.H, Dang-Pham., D., Hoanh-Su, & Tuan Q. P. (2024). Information Systems Research in Vietnam (Volume 2): A Shared Vision and New Frontiers, Springer International Publishing AG. [Edited book]
  • Thuan. N.H, Hung. N., Hiep. P., Alrence, H. (2023). Business Innovation for the Post-pandemic Era in Vietnam, Springer International Publishing AG. [Edited book]
  • Thuan. N.H, Dang-Pham., D., Hoanh-Su, L., Tuan Q. P. (2023). Information Systems Research in Vietnam: A Shared Vision and New Frontiers, Springer International Publishing AG.
  • Thuan, N. H. (2019). Business Process Crowdsourcing: Concept, Ontology and Decision Support. Springer International Publishing AG. Series: Progress in Information Systems. ISBN: 978-3-319-91390-2.    
  • Shen, W., P. Antunes, Thuan, N.H., J. Barthès, J. Luo, & J. Yong, Editors. (2017). Proceedings of the 2017 IEEE 21st International Conference on Computer Supported Cooperative Work in Design (CSCWD). IEEE. ISBN: 978-1-4577-0387-4.

  • Huong, Vu, Phuong, Thuan, and other members (2023) Nafosted (The National Foundation for Science and Technology Development): Grant 503.01-2021.29 [External grant]
  • Alex, Nhan, Thuan, Trung (2023) Water Refill Stations – Piloting a New Way to Sell Hygienic Drinking Water, Commonwealth Scientific and Industrial Research Organisation and RMIT Vietnam [External grant]
  • Thuan, Sophia, Alrence, & Van Anh (2022) Corporate Social Responsibility Information Sharing Intention of users in Tiktok. CoBL Melbourne Vietnam Collaborative Project Support Scheme
  • Khanh. N. Y., Thuan, N. H., & Vu, T. H. (2022) The Stem Cell Hype, Hope and Hardship in Vietnamese Online Media: The Framing Practices and Inter-Channel Influence of Corporate Communication, News Media and Social Media. IRG Research Grant 2022, RMIT Vietnam
  • Yap, S.T.L, Thuan, N. H., & Halibas A. (2021). Virtual Case Study Platform for Undergraduates of Business Studies Programs. SBM Learning and Teaching Investment Fund
  • Hiep. P., Thuan, N. H. Hung. N.V, Austin, L., & Nguyen. L.H. (2021-2022) Smart Agricultural Monitoring and Analytics (SAMA) using Multi-Layered Web-GIS. Thematic Research Grant 2021, RMIT Vietnam
  • Thuan, N. H., Phuong H.A., George M., & Nkhoma, M. (2020-2021) Improving Process Flexibility: Theoretical Foundation and Empirical Evaluation. IRG Research Grant 2020, RMIT Vietnam
  • Thuan, N.H. & Nhan, D. T. (2019). Designing an Android Business Card Reader (BCR) Application: Applying to Department of Scientific Affairs - International Relations – Projects. Institutional research project in Can Tho University of Technology.

  • One PhD completion
  • One Master and over ten bachelor theses completion
  • Supervising two PhD candidates

  • RMIT Award for Research Engagement and Impact (Team) 2023
  • CoBL Award for Research Excellence and Social Impact (Team) 2023
  • RMIT University Teaching Awards: 2022 RMIT University Teaching Citation
  • RMIT Vietnam Excellence in Learning & Teaching Awards 2022: Citation for Leadership and Innovation
  • Organizing members of PACIS2024
  • Founding members of Vietnamese AIS Chapter (2021 to current)
  • Research Committee Member (2021 to current)
  • BLCHEAN member (2020 to 2022)
  • Associate Editor, Communications of the Association for Information Systems (2023 to current)
  • Section Editor, Australasian Journal of Information Systems (2020)
  • Editorial Review Board, International Journal of e-Collaboration (2019 to current); [ESCI, SCOPUS]
  • Program Committee (2020-2022). 8th International Conference on Future Data and Security Engineering (FDSE), Vietnam. Springer International Publishing AG
  • Program Committee (2020-2021), 7th EAI International Conference on Nature of Computation and Communication (ICTCC 2021), Vietnam. Springer International Publishing AG
  • Research cluster lead (2020)
  • PHIS-NZ Information Systems Doctoral Thesis Award (2017), The Professors and Heads of Information Systems, New Zealand
  • Dean’s Award for Doctoral Achievement: Information Systems (2017), Victoria University of Wellington
  • Publication Chair, 21st IEEE International Conference on Computer Supported Cooperative Work in Design (CSCWD 2017)

  • Collaborating with Microsoft Vietnam on Microsoft Fundamentals (2021)
  • Ho Chi Minh City Institute of Information Technology, Vietnamese Academy of Science and Technology (Vietnam)

  • Senior Program Manager/Senior Lecturer, Digital business program in the Business School, RMIT Vietnam, January 2020 – Present
  • Head of Software Engineering Department (Faculty of IT), Can Tho University of Technology (Vietnam), 2017-2019
  • Deputy Head of Department of Scientific Affairs - International Relations – Projects, Can Tho University of Technology (Vietnam), 2018-2019
  • Teaching fellow, The joint program between University of Economics, HCMC and Victoria University of Wellington, New Zealand, 2017-2019
  • Teaching fellow, School of Information Management, Victoria University of Wellington, New Zealand, 2016
  • Lecturer, Can Tho University of Technology (Vietnam), 2009-2019