| School: The Business School |
| Department: Business Innovation |
| Position: Lecturer |
| Location: RMIT Hanoi |
| Email: anh.nguyenthivan3@rmit.edu.vn |
| ORCID: 0000-0001-9522-1348 |
Dr. Van Anh is a Lecturer in the Business School (TBS) at RMIT Vietnam. She is also the Interim Associate Program Manager for the Bachelor of Digital Marketing. Her research focuses on omnichannel consumer behaviour, CSR communication, innovation diffusion and technology adoption in digital transforming businesses, and sustainable tourism.
- PhD, RMIT
- MA and BA, University of Newcastle upon Tyne
- Digital Marketing
- Omnichannel marketing and retailing
- Consumer behaviour
- Digital transformation
- CSR communication
- Sustainable tourism
- Van Nguyen, A.T., HoangThuan, N. and McClelland, R., 2023. Developing Your Structured Literature Review: A Case Study for Omnichannel Research. SAGE Publications Ltd.
- Van Nguyen, A.T., Halibas, A.S., McClelland, R. and Thuan, N.H., 2023. Configurational analysis of conditions influencing customers’ channel switching intention in omnichannel retailing: a fuzzy-set analysis. Quality & Quantity, pp.1-38.
- Halibas, A.S., Van Nguyen, A.T., Akbari, M., Akram, U. and Hoang, M.D.T., 2023. Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions. Journal of Consumer Behaviour.
- Hoang, T.G., Van Nguyen, A.T., Ngo, V.M. and Nguyen, H.H., 2023. Current obstacles, contemporary practices, and potential solutions for recovery in Vietnam tourism after the COVID-19 pandemic: Tour operators’ perspectives. Tourism and Hospitality Research, p.14673584231151897.
- Van Nguyen, A.T., McClelland, R. and Thuan, N.H., 2022. Exploring customer experience during channel switching in omnichannel retailing context: A qualitative assessment. Journal of Retailing and Consumer Services, 64, p.102803.
- Van Nguyen, A.T., McClelland, R., Hoang Thuan, N. and Hoang, T.G., 2022. Omnichannel marketing: Structured review, synthesis, and future directions. The International Review of Retail, Distribution and Consumer Research, 32(3), pp.221-265.
- 2023: CoBL Melbourne and Vietnam Collaborative Project Support Scheme. AI Chatbot stickiness
- 2022: CoBL Melbourne and Vietnam Collaborative Project Support Scheme. CSR communication of social media users in Vietnam and Australia
- 2021: RMIT Vietnam Tier II Research Grant. Omnichannel last-mile delivery service quality
Current supervision: 1
- Dean Merit Award 2022
- 2023 - present: Interim Associate Program Manager, Digital Marketing, RMIT University, Vietnam
- 2020 - present: Lecturer of Digital Marketing, RMIT University, Vietnam
- 2019 - 2012: Lecturer of Marketing, Academy of Finance
- 2017 - 2014: Consultation for projects by Capella Vietnam, D&G Vietnam, Nexus Group
- 2010 - 2012: Nexus Group
- 2023 - Present: Interim Associate Program Manager, Digital Marketing, RMIT University, Vietnam
- 2020 - Present: Lecturer of Digital Marketing, RMIT University, Vietnam
- 2019 - 2012: Lecturer of Marketing, Academy of Finance
- 2017 - 2014: Consultation for projects by Capella Vietnam, D&G Vietnam, Nexus Group
- 2010 - 2012: Nexus Group