Thuan Hoang Nguyen

SBM Thuan Nguyen
School: School of Business & Management 
Department: Business Innovation
Position: Senior Lecturer and Senior Program Manager
Location: RMIT Saigon South
Email: thuan.nguyenhoang@rmit.edu.vn
Phone: 0903750147
ORCID:  https://orcid.org/0000-0002-6241-8205

Dr. Thuan is Senior Lecturer and Program Manager for the Digital Business program in the School of Business & Management

  • Doctor of Philosophy, Victoria University of Wellington (New Zealand)
  • Master of Computer Science, Delft University of Technology (The Netherlands)

Digital Business Development, Digital Marketing, Design thinking and the Digital Startup, Business Analysis, Design Science 

Crowdsourcing, Design science research, Digital business, Open innovation, Omnichannel, and Information systems 

40+ publications. Here are selected publications:

  •  Antunes, P., Johnstone, D., Thuan, N. H. & de Vreede, G.J. (2022) Delivering evidence-based management services: rising to the challenge using design science, Knowledge Management Research & Practice, 1-16, https://doi.org/10.1080/14778238.2022.2064350 [ABDC Rank A, Q1]. 
  • Antunes, P., Thuan, N. H., & Johnstone, D. (2022). Nature and purpose of visual artifacts in design science research. Information Systems and e-Business Management. 1-36, https://doi.org/10.1007/s10257-022-00559-2 [ABDC Rank B, Q2] 
  • Thuan, N. H., Ai-Phuong, H., Nkhoma, M. & Antunes, P. (2022). Using Process Stories to Foster Process Flexibility: The Experts’ Viewpoint. Australasian Journal of Information Systems, 26, 1-35. [ABDC Rank A]. 
  • Nguyen, A. T. V., McClelland, R. & Thuan, N. H. (2022). Exploring Customer Experience during Channel Switching in Omnichannel Retailing Context: A Qualitative Assessment. Journal of Retailing and Consumer Services, 64, 102803. [ABDC Rank A, Q1] 
  • Nguyen, A. T. V., McClelland, R. Thinh, H, G. & Thuan, N. H. (2022) Omnichannel Marketing: Structured Review, Synthesis, And Future Directions. The International Review of Retail, Distribution and Consumer Research. https://doi.org/10.1080/09593969.2022.2034125 [ABDC Rank B; Q2] 
  • Antunes, P., Thuan, N. H. & Johnstone, D. (2021). Nature and Purpose of Conceptual Frameworks in Design Science. Scandinavian Journal of Information Systems, 33(2), 3–40 [ABDC Rank A]. 
  • Nguyen A.T., Yến-Khanh N., & Thuan N.H. (2021) Consumers’ Purchase Intention and Willingness to Pay for Eco-Friendly Packaging in Vietnam. In: Muthu S.S. (eds) Sustainable Packaging. Environmental Footprints and Eco-design of Products and Processes. Springer, Singapore. 
  • Pham, H. C., Hoang, P. A., Pham, D. K., Thuan, N. H., & Nguyen, M. N. (2021). Classrooms Going Digital–Evaluating Online Presence Through Students’ Perception Using Community of Inquiry Framework. COVID-19 and Education: Learning and Teaching in a Pandemic-Constrained Environment, Chapter 29: Informing Science Press 
  • Nguyen, A. T. V., McClelland, R. & Thuan, N. H. (2021) Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment. 2021 Academy of Marketing Science Annual Conference. 
  • Thuan N.H., Phuong H.A., George M., Nkhoma M., Antunes P. (2020) Toward an Ontology for Improving Process Flexibility. In: Dang T.K., Küng J., Takizawa M., Chung T.M. (eds) Future Data and Security Engineering. FDSE 2020. Lecture Notes in Computer Science, vol 12466. Springer, Cham. 
  • Thuan, N. H., Drechsler, A. & Antunes, P. (2019). Construction of Design Science Research Questions. Communications of the Association for Information Systems, 44 (1), paper 20. [ABDC Rank A]. 
  • Thuan, N. H., Antunes, P., & Johnstone, D. (2018). A Decision Tool for Business Process Crowdsourcing: Ontology, Design, and Evaluation. Group Decision and Negotiation, 27(2), 285–312. [Q1; ABDC Rank A]. 
  • Thuan, N. H., Antunes, P., & Johnstone, D. (2017). A Process Model for Establishing Business Process Crowdsourcing. Australasian Journal of Information Systems, 21, 1-21. [ABDC Rank A]. 
  • Thuan, N. H., Antunes, P., & Johnstone, D. (2016). Factors Influencing the Decision to Crowdsource: A Systematic Literature Review. Information Systems Frontiers, 18(1), 47-68. [Q1; ABDC Rank A]. 
  • Thuan, N. H., Nhan, D. T., Toan, L. T., Giang, N. X. H., & Truong, Q. B. (2019). An Android Business Card Reader Based on Google Vision: Design and Evaluation. In ICTCC 2019. LNICST(Vol: 298, pp. 223-236): Springer, Heidelberg. 
  • Antunes, T., Antunes, P., Johnstone, D., Nghia, V. T., & Thuan, N. H. (2019). A Tool for Modelling Business Behaviour Using Decision Tables. Proceedings of 19th International Symposium on Communications and Information Technologies (ISCIT), 132-137: IEEE 
  • Thuan, N. H., Tran Anh Tri, David Swann, & Nguyen Huu Hoa. (2018). Modelling Dynamic Information Flows: Extensions of LINQ with Norms. Proceedings 5th NAFOSTED Conference on Information and Computer Science (NICS), 139-144: IEEE. 
  • Khuong, T. T., Nhi, P. Y., Nhan, D. T., & Thuan, N. H. (2018). Colour, trust, satisfaction, and E-loyalty: the Vietnamese experience of website design. Proceedings of the 2nd International Conference on Machine Learning and Soft Computing, 140-144. 
  • Hassan, S., Yacob, M. I., Thuan, N. H., & Zambri, S (2018). Social Media Influencer and Cyberbullying: A Lesson Learned from Preliminary Findings. Proceedings of Knowledge Management International Conference, 200-205. 
  • Hassan, S., Yacob, M. I., Thuan, N. H., & Zambri, S (2018). Should I Intervene? The Case of Cyberbullying on Celebrities from the Perspective of the Bystanders Proceedings of Knowledge Management International Conference, 382-387. 
  • Thuan, N. H., Swann, D., Chiu, YT., & Antunes, P. (2017). Understanding and Modelling Organisational Information Flows. Proceedings of the 21st IEEE International Conference on Computer Supported Cooperative Work in Design (CSCWD2017 Proceedings). 
  • Thuan, N. H., Antunes, P., & Johnstone, D. (2016). Pilot Experiments on a Designed Crowdsourcing Decision Tool. Proceedings of the 20th IEEE International Conference on Computer Supported Cooperative Work in Design (CSCWD2016 Proceedings). 

04 Books & Edited Books:

  • Thuan. N.H, Dang-Pham., D., Hoanh-Su, L., Tuan Q. P. (2022). Information Systems Research in Vietnam: A Shared Vision and New Frontiers, Springer International Publishing AG. [to be appear]

  • Thuan, N. H. (2019). Business Process Crowdsourcing: Concept, Ontology and Decision Support. Springer International Publishing AG. Series: Progress in Information Systems. ISBN: 978-3-319-91390-2.

  • Thuan, N. H., Quang, T. M. N., Tuan, L. A., Giang, P. X. H., Dung, H. L. N. Nhi, P. Y., Nhan, D. T. & Toan, L. T. T (2019). Basic Informatics. Can Tho University Publishing House. ISBN: 978-604-965-180-9 [in Vietnamese].

  • Shen, W., P. Antunes, Thuan, N.H., J. Barthès, J. Luo, & J. Yong, Editors. (2017). Proceedings of the 2017 IEEE 21st International Conference on Computer Supported Cooperative Work in Design (CSCWD). IEEE. ISBN: 978-1-4577-0387-4.

  • Khanh. N. Y., Thuan, N. H., & Vu, T. H. (2022) The Stem Cell Hype, Hope and Hardship in Vietnamese Online Media: The Framing Practices and Inter-Channel Influence of Corporate Communication, News Media and Social Media. IRG Research Grant 2022, RMIT Vietnam 
  • Yap, S.T.L, Thuan, N. H., & Halibas A. (2021). Virtual Case Study Platform for Undergraduates of Business Studies Programs. SBM Learning and Teaching Investment Fund 
  • Hiep. P., Thuan, N. H. Hung. N.V, Austin, L., & Nguyen. L.H. (2021-2022) Smart Agricultural Monitoring and Analytics (SAMA) using Multi-Layered Web-GIS. Thematic Research Grant 2021, RMIT Vietnam 
  • Thuan, N. H., Phuong H.A., George M., & Nkhoma, M. (2020-2021) Improving Process Flexibility: Theoretical Foundation and Empirical Evaluation. IRG Research Grant 2020, RMIT Vietnam 
  • Thuan, N.H. & Nhan, D. T. (2019). Designing an Android Business Card Reader (BCR) Application: Applying to Department of Scientific Affairs - International Relations – Projects. Institutional research project in Can Tho University of Technology. 
  • Thuan, N.H., Nguyen, X.H.G, & Lam, T.T. (2017) A LINQ Model for Analysing and Modelling Organisational Information Flows in the Context of Universities: A Theoretical Model. Institutional research project in Can Tho University of Technology. 
  • Supervising three PhD candidates 
  • One Master and over ten bachelor theses completion 
  • Organizing members of PACIS2024 
  • Founding members of Vietnamese AIS Chapter (2021 to current) 
  • Research Committee Member (2021 to current) 
  • BLCHEAN member (2020 to 2022) 
  • Section Editor, Australasian Journal of Information Systems (2020) 
  • Editorial Review Board, International Journal of e-Collaboration (2019 to current); [ESCI, SCOPUS] 
  • Program Committee (2020-2022). 8th International Conference on Future Data and Security Engineering (FDSE), Vietnam. Springer International Publishing AG 
  • Program Committee (2020-2021), 7th EAI International Conference on Nature of Computation and Communication (ICTCC 2021), Vietnam. Springer International Publishing AG 
  • Research cluster lead (2020) 
  • PHIS-NZ Information Systems Doctoral Thesis Award (2017), The Professors and Heads of Information Systems, New Zealand 
  • Dean’s Award for Doctoral Achievement: Information Systems (2017), Victoria University of Wellington 
  • Publication Chair, 21st IEEE International Conference on Computer Supported Cooperative Work in Design (CSCWD 2017) 
  • Collaborating with Microsoft Vietnam on Microsoft Fundamentals (2021) 
  • Ho Chi Minh City Institute of Information Technology, Vietnamese Academy of Science and Technology (Vietnam) 
  • Program Manager/Senior Lecturer
    • Digital business program in the School of Business & Management
    • RMIT University Vietnam 
    • January 2020 – Present
  • Head of Software Engineering Department (Faculty of IT)
    • Can Tho University of Technology (Vietnam)
    • 2017-2019
  • Deputy Head of Department of Scientific Affairs - International Relations – Projects
    • Can Tho University of Technology (Vietnam)
    • 2018-2019
  • Lecturer
    • Can Tho University of Technology (Vietnam)
    • 2009-2019
  • Teaching fellow
    • The joint program between University of Economics, HCMC and Victoria University of Wellington, New Zealand
    • 2017-2019
  • Teaching fellow
    • School of Information Management
    • Victoria University of Wellington, New Zealand
    • 2016