- Doctor of Philosophy, Marketing
- Master of Business Research, Marketing
- Master of Business Administration, Marketing
- Bachelor of Art, Hospitality Management
Have 15 years service industry background at senior management roles in global organisations. Focus on work integrated learning approach for both teaching and research in marketing communication fields.
Sustainable Marketing, Internal Marketing, Customer Engagement, Online Collective Empowerment, Health Communication, Subjective Norms, Perceived Fairness, Social Media Community, eWOM, Work-Integrated Learning.
Refereed Journal Publications:
Peer reviewed conference proceedings: