|School: School of Communication & Design|
|Department: Professional Communication|
|Position: Senior Program Manager|
|Location: RMIT Saigon South|
|Phone: Skype: (84-28) 36223697 / Mobile: (84-96) 5465704|
Farida Kbar has over 25 years’ experience in helping brands develop, execute, and implement their communications strategies in global advertising agencies and in her own award-winning US-based agency. She taught in different US-based universities including Columbia University (NY), University of Miami, and Miami International University of Art and Design before joining RMIT’s Department of Professional Communication in June 2018.
Client Management, Contemporary Research, Advertising Media, Consumer Behaviour, Account Planning, Principles of Market Research, Media Planning
Brand Equity, Consumer Research, New Product Development, Brand Alliances, Brand Sponsorships
Chief Brand Officer and Partner - Miami
Assistant Director, Planning and Institutional Research – New York City
Consumer Research Supervisor – New York City
Senior Research Consultant in the Department of Information Services - Stamford, CT
Career Counselor and Director of the Department of Documentation at the Career Guidance Center- Beirut, Lebanon
Math Teacher – Beirut, Lebanon
Served as a statistical consultant for different academic and non-academic institutions such as Lehman College (1994), Barnard College (1991-1994), Teachers College (1990-1991), and DMB&B (1990).
Taught courses in advertising, research and statistical methodologies for different audiences