Marketing

Why study marketing at RMIT Vietnam

Engaging environment

Varied learning and teaching approaches in a blended learning environment with access to online and digital resources

Learn from experts

Learn from experienced lecturers who are highly experienced in the industry to gain insight into an ever-changing marketing world

Work integrated learning

Develop practical skills with exposure to real-life business cases with RMIT Vietnam's broad industry connections

Acclaimed student body

With students competing and winning various communication and marketing competitions annually

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Combine creativity, analytical skills and business

If the idea of dealing with uncertainty, tackling challenges that don’t have just one right answer and being able to communicate effectively excites you, our innovative and industry-relevant courses will help you to develop the practical skills employers need and value. RMIT’s courses will equip you with essential marketing skills in various key areas such as strategy and planning, market trends and analytics, consumers insights and more.

Career outcomes

Thrive in the fast-paced world of marketing

Upon graduation, you will be equipped to enter professional roles within advertising, communications, promotions and management consultancies. You may also wish to pursue careers in business, government and non-for-profit organisations that use advertising and promotional tools to achieve their goals. Our strong industry links facilitate a smooth transition from classroom to career, providing ample opportunities for employment and internships.

Real life experience

Learning by doing

Our curriculum is enriched with Work-Integrated Learning (WIL) and Industry Partnered Learning (IPL) experiences. These provide students with opportunities to work on real industry projects, enhancing their practical skills and allowing them to apply theoretical knowledge in professional settings.

rmit vn global mobility students in melbourne

Global opportunities await

Spend one or two semesters at one of over 200 partner universities, or at RMIT Melbourne.

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Meet Vo Phuong Anh, Bachelor of Digital Marketing

Meet Vo Phuong Anh, Bachelor of Digital Marketing, RMIT class of 2022 sharing her thoughts about her experience at RMIT Vietnam.

Industry partners

Logo of UnileverUnilever
Logo of NestleNestle
The logo of MomoMomo
Logo of L'OréalL'Oréal
Logo of MB BankMB Bank
The logo of PanasonicPanasonic

Student achievements

RMIT University Vietnam awarded "Most Winning University" at Vietnam Young Lions

RMIT University Vietnam has been awarded the "Most Winning University" for the third time in a row while its students won two Golds in the Digital and Marketers categories and one Silver in Design in the Student League at Vietnam Young Lions 2022.

RMIT students won and become Vietnam National Champion of P&G PEAKathon 2023

The winning team AFC111 consists of three undergraduate students from Digital Marketing and Professional Communication - Duong Tuong An, Dao Hung Khoa, Ho Nguyen Van Anh.

RMIT students win national HSBC Business Case Competition 2022-2023

The 2022 winners, Team Dynamix, are from The Business School – Do Huu Thanh, Nguyen Minh Ngoc, Nguyen Tran Thao Uyen and Nguyen Dao Cat Tuong. For the HSBC Business Case Competition 2023, RMIT team is the national winner and the 2nd runner-up in the global competition: Vu Quang Vinh, Ho Nguyen Van Anh, and Le Nguyen Phuong Vy.
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