Another problem raised by Dr Nijsse is junk SIM cards. Vietnam requires all social media accounts to be verified via a mobile number. However, junk SIMs remain available on the local market, offering a potential workaround for users seeking to bypass verification.
Without government IDs, platforms are turning to facial age estimation, but this technology is still immature. The Australian government’s own trials revealed that their AI models struggle to correctly identify the 13-16 age demographic.
“Compounding this is a data privacy paradox: privacy laws limit the collection of children's biometric data, preventing AI models from being trained effectively on adolescent faces,” Dr Nijsse points out. “Relying on facial estimation risks a high rate of false positives or false negatives, potentially blocking adults or wrongly admitting children.”
Are there more sustainable strategies?
Given the problems with implementing a social media ban, many experts consider that a “digital safety” approach can be much more effective. The digital safety approach centres on educating children and parents about online risks, so that kids can be more aware of the dangers, and parents can better understand what their kids are doing with technology. But it is more than just digital literacy education.
“Digital safety also means advocating for tech companies to build more safety features into their apps and algorithms, and for researchers and designers to take young people’s own perspectives and activities more into account,” explains Dr Ingram. “That can help create a safer, more inclusive internet that better aligns with children’s needs and protects their vulnerabilities.”
The OECD-recommended “four pillars” of the digital safety approach – digital literacy training for both young people and their parents, regulation for safer technology, and child-centred design – could form the basis of an approach to social media in Vietnam that is more effective, equitable and sustainable than an outright ban.