Meanwhile, Wood Pencil-winning “Oopsie!” is a mobile collection of gamified short comics about the funny ups and downs moments in parenthood.
By encouraging positivity and connectedness through shared experiences, it helps mothers and fathers with self-blame come to terms with the fact that making mistakes is okay.
The playing experience of “Oopsie!” is designed to fit into parents’ busy daily routines – bite-sized chapters, playable with one hand, and convenient to pause anytime. Players can also submit their personal stories to the app to be made into new inspiring comics for others.
The project, with a playable prototype available online, took the group around five months to complete.
RMIT Bachelor of Design (Digital Media) fresh graduate Ly Du Khanh Han, a member of the creative team behind “Oopsie!”, said: “It was our first time being in a competitive environment, not to mention the grand scale of D&AD. We didn’t realise how much research and effort it would take to successfully fulfill the brief, and our team had to pick up a lot of new skills along the way.”
“Watching the awards ceremony live from a rooftop in Ho Chi Minh City was the perfect ending to our story. We wanted to conclude this project the same way it started – being surrounded by great support from our peers and mentors,” she recalled.
Last year, two RMIT Vietnam students were also part of the team to win the very first D&AD New Blood Pencil for Vietnam. Several Pencil winning students have been offered jobs and internships based on their wins, including in some of the biggest agencies in Vietnam such as MullenLowe Mishra and Happiness Saigon.
Story: Ngoc Hoang and Dr Soumik Parida