RMIT students finish top of field in global creative competition

RMIT students finish top of field in global creative competition

RMIT students were awarded the D&AD New Blood Awards 2022, with a project using digital and technology to motivate online learners.

Teamed up with two other Vietnamese students, RMIT Bachelor of Communication (Professional munication) students Nguyen Le Duy and Dam Thi Thanh Ha won a Yellow Pencil, which is equivalent to gold prize at the prestigious D&AD New Blood Awards 2022. This is the first ever Pencil win for Vietnam.

D&AD Awards are recognised globally since 1962 as the ultimate creative accolade, entered by the best of the best from around the world.

The awards inspire the next generation of creative talent and encourage the creative industry to work towards a more sustainable future.

Screenshot of the winning project that aimed to get online users back into learning and use the Duolingo language learning application. Screenshot of the winning project that aimed to get online users back into learning and use the Duolingo language learning application.

The winning team responded to one of a range of briefs developed by Duolingo, the world-famous language learning application. They proposed their solution and campaign to get online users back into learning by using Duolingo daily and rewarding them with personalised NFTs (Non-Fungible Tokens) generated based on users’ learning data.

“Since NFTs have been the hottest thing in mainstream culture for 29.7% of Gen-Zers, owning an NFT is like owning the ultimate bragging item,” Nguyen Le Duy said.

“Upon being minted onto an eco-friendly blockchain, these NFTs will store users’ streaks and can be updated as they progress through their learning journey. Users can share their NFT on social media in whatever way they want for the ultimate brag.”

RMIT School of Communication & Design lecturer and Competition Coordinator Dr Soumik Parida expressed his strong belief and hope for the younger Vietnamese generations in the creative industry.

“It is my pride to see Vietnamese students recognised by creative professionals around the world. The Yellow Pencil win at D&AD New Blood showcases their outstanding work and true creative excellence among thousands of international entries,” Dr Parida said.

Three members of the team smiling at a laptop The competition helped the students generate creative mindsets, soft skills and work experiences through tapping into ‘real world’ briefs and building their professional network.

Final-year student and team member Dam Thi Thanh Ha said the moment her team was named one of the top winners was an experience they will never forget.

“We worked very hard and overcame team challenges to expose ourselves to the world.

“The competition helped us generate creative mindsets, soft skills and work experiences through tapping into ‘real world’ briefs and building our professional network, which will be useful for our future career,” Ha said.

After receiving the award, the team is currently enrolled in the New Blood Academy – an online academy for D&AD New Blood winners all over the world to learn from top creatives.

The students’ winning submission can be viewed at Duolingo: Non-Fungible Effort.

Another team from Vietnam also won a Yellow Pencil for a Netflix brief this year. One of this team’s members is an RMIT Vietnam alumnus named Sandy Urpis.

Story: Thuy Le

29 July 2022

Share

  • Achievements
  • Student projects
Engage

Related news

Three graduates smiling at camera and holding their RMIT testamurs

How can young people transition to the world of work with confidence?
Icon / Small / Calendar Created with Sketch. 16 Apr 2024

Three graduates from the RMIT Class of 2024 talked about the key factors that contributed to their development as employable young professionals.

Ngo Viet Luong receives Vice-Chancellor's Award on stage

Top graduate of RMIT Class of 2024 found success through perseverance
Icon / Small / Calendar Created with Sketch. 15 Apr 2024

The university journey of fresh RMIT graduate Ngo Viet Luong is one marked by resilience and a growth mindset.

news-thumb-qs-rankings.jpg

Key design and creative subjects ranked #1 in Australia, top 20 in the world
Icon / Small / Calendar Created with Sketch. 11 Apr 2024

The latest QS World University Rankings by Subject have secured RMIT’s enviable position as the nation’s leading institution for design and creative fields, with Architecture/Built Environment and Art & Design both ranked #1 in Australia and in the top 20 globally.

Ms Jodie Altan, RMIT Vietnam Associate Pro Vice-Chancellor, Engagement (centre) received the award from Deputy Head of the Party Central Committee’s Economic Commission Mr Nguyen Duc Hien (left) and General Managing Editor/General Director of Vietnam Economic Times Mr Dao Quang Binh (right). (Photo: Vietnam Economic Times)

RMIT Vietnam wins 20th consecutive Golden Dragon Award
Icon / Small / Calendar Created with Sketch. 10 Apr 2024

RMIT University Vietnam was named one of the 50 top foreign-invested enterprises in Vietnam in 2023-2024 at the recent Golden Dragon Awards held in Hai Phong city.

Load more +