Graphic design contest promotes Vietnamese cultural identity and creativity

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Tiếng Việt

Graphic design contest promotes Vietnamese cultural identity and creativity

A graphic design contest for young Vietnamese people led by the Vietnam Festival of Creativity & Design 2021 has been launched for the first time running from 14 June to 3 August. The submission deadline is 11.59pm on 18 July 2021.

The Vietnam Festival of Creativity & Design (VFCD) now in its third year, is organised by RMIT University in Vietnam, in collaboration with the United Nations Educational, Scientific and Cultural Organisation (UNESCO), Vietnam National Institute of Culture & Arts Studies (VICAS) and COLAB Vietnam. The festival combines inspirational, informative events and diverse creative experiences, open to anyone interested in, and passionate about, creativity and design.

As part of the Festival, VFCD Graphic Design Contest 2021: Key Visual & Creative Merchandise is initiated as a theme-based contest that challenges young participants to define and express a strong presence for VFCD 2021 under the theme 'Creative Future: How the cultural and creative industries enhance the social and economic development of Vietnam and promote the smart development of Vietnam’s major cities'.

The VFCD Graphic Design Contest 2021: Key Visual & Creative Merchandise has been launched online for the first time on 14 June.

According to RMIT Dean of the School of Communication & Design Professor Julia Gaimster, the contest is looking for creative and innovative designs which can promote Vietnam’s identity and culture and can be easily adapted to various media platforms or materials.

“The creative and cultural industries play a key role in the socio-economic development of Vietnam and in order to compete on the world stage, the country needs to nurture and showcase creative talents,” Professor Gaimster added. “We want to assist Vietnam with our initiative to place a focus on young talents.”

The contest is open to students, creative practitioners and those who express their interests in Vietnamese culture and creativity aged 18 to 30.

The contest allows participants to submit their designs as individuals or groups of maximum three members. Entries will be reviewed by a panel of expert judges.

The assessment is based on five criteria including Creativity, Innovation, Symbolic Thinking, Branding Orientation and Inspiration.

More details about the rules and prizes of VFCD Graphic Design Contest 2021 can be found here.

The design contest is a part of The Vietnam Festival of Creativity & Design organised by RMIT Vietnam, in collaboration with UNESCO, the Vietnam National Institute of Culture & Arts Studies (VICAS) and COLAB Vietnam.

Story: Thuy Le

Media Release

Communication and design

14 June 2021