Thanh Tran

SCD Thanh Tran

With 10-year industry experience in senior positions in strategic planning and client service management, Thanh joined RMIT in 2015 to connect students/staff with real-life practice, and hence, getting students truly work-ready

  • Master of Advertising and PR, University of New South Wales, Australia
  • Bachelor of Arts, TESOL, University of Education, HCMC

 

 

Advertising, Marketing

Health Communication, Social Media Community, eWOM, Work-Integrated Learning.

Conference Papers/Abstracts:

  • Nguyen, L., Conduit., J., Tran, T., Lu, V., “The impact of social media engagement on perceived brand image of higher education institution: A study of Vietnamese prospective students”, ", Under 2nd round review at the Higher Education Research & Development
  • Nguyen, L., Tran T., Conduit, J., and Lu, V (2018), “The impact of social media engagement on perceived brand image of higher education institution: A study of Vietnamese prospective students”, the Australian and New Zealand Marketing Academy (ANZMAC) Conference, 03 - 06 December 2018, Melbourne, Australia
  • Nguyen, L., Lu, V., Tran, T., and Nguyen, T (2018), “Employee Engagement in Boutique Hotel Brand Value Co-creation: An empirical study in Vietnam”, 8th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, June 25-29, Bangkok, Thailand
  • Nguyen, L., Tran, T., Nguyen, T., and Nguyen, T (2017), “Antecedents of Employee Brand Value Co-Creation Engagement: A Preliminary Empirical Study in Small Medium Enterprises”, the Australian and New Zealand Academy of Management (ANZAM) Conference, 04 - 06 December 2017, Melbourne, Australia

 

Internal Research Grant 2017, RMIT University, Vietnam: $10,000 (Apr – Dec 2017): Project: The impact of Social Media Engagement on Prospective Students Brand Perception: The Mediating Effect of electronic Word-of-Mouth

Australian Awards 

  • 2014 – 2015: Senior Strategic Planning Manager - Cheil Worldwide
  • 2011- 2013: Senior Client Service Manager - Cheil Vietnam
  • 2009 – 2010: Client Service Manager - JWT Vietnam
  • 2008 – 2009: Communication Planner - Wunderman Vietnam
  • 2006 - 2009 : Senior Client Service Executive - Young & Rubicam - Wunderman Vietnam
  • Mar 2015 – current:  Associate Lecturer | Industry Engagement Coordinator - Professional Communication - School of Communication and Design - RMIT University, Vietnam
  • 2006 - 2007: Lecturer - English Department - University of Social Sciences and Humanity, Vietnam