Jasper Teow
Details
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College: The Business School
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Department: The Business School
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Campus: Saigon South Campus Vietnam
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jasper.teow@rmit.edu.vn
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ORCID:
0000-0002-7740-7170
Open to
- Masters Research or PhD student supervision
- Collaborative projects
- Industry Projects
- Media enquiries
About
Dr. Jasper Teow is a Lecturer in Digital Marketing at The Business School, RMIT University Vietnam. Prior to joining RMIT, Dr. Teow was a Lecturer in Marketing at the National University of Singapore (NUS) Business School, and an Associate Trainer at the Civil Service College, Singapore. Dr. Teow obtained his PhD in Marketing and Post-doctoral Fellowship from the National University of Singapore, specializing in Consumer Behaviour and Behavioural Science. His industry experience include working as a consultant in Accenture and in a business development role at General Electric.
Awards & recognition:
- Nominated Fellow, AMA-Sheth Foundation Doctoral Symposium
- Recipient, National University of Singapore President’s Graduate Fellowship
Industry experience:
- Accenture: Consultant, Strategic Planning and Project Management
- General Electric (Energy / Oil & Gas): Marketing and Strategy
Employment history:
Oct 2023 - present: RMIT Vietnam, Assistant Professor / Lecturer and Course Coordinator, Digital Marketing
Feb 2023 - Oct 2023: Civil Service College Singapore, Instructor
Aug 2015 - Oct 2023: National University of Singapore (NUS) Business School
Jul 2010 - Aug 2015: Accenture, Consultant
May 2009 - Apr 2010: General Electric (Energy / Oil and Gas)
Research fields
- 350601 Consumer behaviour
- 350602 Consumer-oriented product or service development
- 350605 Marketing management (incl. strategy and customer relations)
- 520505 Social psychology
- 380102 Behavioural economics
- 460806 Human-computer interaction
- 3506 Marketing
- 470208 Culture, representation and identity
- 5204 Cognitive and computational psychology
- 350705 Innovation management
- 410103 Human impacts of climate change and human adaptation
UN sustainable development goals
- 10 Reduced Inequalities
- 11 Sustainable Cities and Communities
- 12 Responsible Consumption and Production
- 13 Climate Action
- 9 Industry, Innovation and Infrastructure
Academic positions
- Instructor
- Civil Service College
- Singapore, Singapore
- Feb 2023 – Oct 2023
- Lecturer / Assistant Professor
- RMIT Vietnam
- Ho Chi Minh City, Vietnam
- Oct 2023 – Present
- Lecturer / Researcher
- National University of Singapore
- Singapore, Singapore
- Aug 2015 – Oct 2023
Non-academic positions
- Consultant
- Accenture (Singapore)
- Singapore
- Jun 2010 – Aug 2015
- Business Development / Marketing
- General Electric (Singapore)
- Singapore
- May 2009 – Apr 2010
Supervisor projects
- Extended The Knowledge Behavior Gap Model to examine the factors influencing the adoption of Artificial Intelligence among Vietnamese Healthcare Professionals
- 26 Feb 2025
- Exploring human perception acceptance and use of emerging technologies
- 16 Dec 2024
- Fostering The Use of AI Chatbot Recommendations in Purchase Decision through Consumer-Chatbot Interaction: A Mixed-Method Research
- 9 Dec 2024
Teaching interests
- Digital Marketing
- Consumer Psychology and Consumer Behaviour
- Marketing Principles
- Global Branding
- Behavioural Insights
Research interests
- Consumer judgement and decision making
- Consumer behaviour
- Consumer psychology
- Consumer responses to technology, innovation, and artificial intelligence (AI)
- Culture and consumers
- Decision framing and heuristics
- Psychology of creativity and innovation perception
- Consumers and technology adoption
- Emotion marketing
- Sensory marketing
- Time and temporal perception
- Behavioural economics
- Experimental research