Jasper Teow

• PhD, Marketing at National University of Singapore (NUS) Business School
• Post - doctoral Fellowship, National University of Singapore (NUS) Business School
• PhD, Marketing at National University of Singapore (NUS) Business School
  
• Bachelor of Business Administration (Honours) at National University of Singapore (NUS) Business School
  

Digital Marketing

• Consumer judgement and decision making
• Consumer behaviour
• Consumer psychology
• Consumer responses to technology, innovation, and artificial intelligence (AI)
• Culture and consumers
• Decision framing and heuristics
• Psychology of creativity and innovation perception
• Consumers and technology adoption
• Emotion marketing
• Sensory marketing
• Time and temporal perception
• Behavioural economics
• Experimental research

Publications

• An, S., Oh, S., & Teow, J. (2023). CASETiFY: A Disruptive Breakthrough in the Personalized Phone Accessories Industry. Academy of Asian Business Review, 9(2), 19-40
• Tomaino, Geoff, Jasper Teow, Ziv Carmon, Leonard Lee, Moshe Ben-Akiva, Charlene Chen, Wai Yan Leong, Shanjun Li, Nan Yang, and Jinhua Zhao (2020), "Mobility as a service (MaaS): the importance of transportation psychology," Marketing Letters, 31, 419-28

Conferences / Symposia

• Teow, J., Lee, L. (2022), “Innovativeness Perceptions in Different Asian Cultures: Evaluating Present Versus Potential Improvements.” Academy of Management Annual Meeting, Seattle, WA, USA
• Teow, J., Hubner, S., Frese, M., Lee, L. (2022) “Innovativeness Perceptions in Different Asian Cultures: Evaluating Present Versus Potential Improvements.” Society for Consumer Psychology (SCP) Boutique Conference, Singapore, Singapore
• Yang, A.X., Teow, J. (2020), “Defending the Human Need to Be Seen: The Identifiable Human and Algorithm Aversion in Resource Allocation Decisions.”  Society for Judgement and Decision Making (SJDM) Annual Conference, Virtual
• Yang, A.X., Teow, J. (2020), “Decision Diagnosticity: Rejecting Induces a Larger Post-Decision Evaluation Gap Than Choosing.” Association for Consumer Research (ACR) Annual Conference, Virtual
• Yang, A.X., Teow, J. (2020), “Defending the Human Need to Be Seen: Recipient Identifiability Aggravates Algorithm Aversion in Resource Allocation Decisions.” Association for Consumer Research (ACR) Annual Conference, Virtual
• Yang, A.X., Teow, J. (2020), “Defending the Human Need to Be Seen: The Identifiable Human and Algorithm Aversion in Resource Allocation Decisions.” Society for Consumer Psychology (SCP) Annual Conference, Los Angeles, CA, USA
• Teow, J. (2019), “Back to Basics: Increasing Assortment Size Leads to Selection of Prototypical Choice Options.” Association for Consumer Research (ACR) Annual Conference, Atlanta, GA, USA
• Teow, J., Lee, L., Wang, Y., Tripathi, N., Frese, M. (2019), “How Culture Affects Innovation Adoption: An Integrative Framework.” Frontiers in Service 2019, Singapore, Singapore
• 11th Invitational Choice Symposium (2019), Chesapeake Bay, VA, US
• Teow, J., Ong, E., & Li, X. (2016) "Effects of Task Routinization on Consumer Creativity.
• Association for Consumer Research (ACR) Annual Conference, Berlin, Germany

• Nominated Fellow, AMA-Sheth Foundation Doctoral Symposium
• Recipient, National University of Singapore President’s Graduate FellowshipRecipient, National University of Singapore President’s Graduate Fellowship
  

• Accenture, Consultant, Strategic Planning and Project Management 
• General Electric (Energy / Oil & Gas), Marketing 

• Oct 2023 - present: RMIT Vietnam, Lecturer and Course Coordinator, Digital Marketing
• Feb 2023 - Oct 2023: Civil Service College Singapore, Instructor
• Aug 2015 - Oct 2023: National University of Singapore (NUS) Business School
• Jul 2010 - Aug 2015: Accenture, Consultant
• May 2009 - Apr 2010: General Electric (Energy / Oil and Gas)