Jasper Teow

School: The Business School
Department:  Business Innovation
Position: Lecturer
Location: RMIT Saigon South
Email: jasper.teow@rmit.edu.vn
ORCID: 0000-0002-7740-7170

Dr. Jasper Teow is a Lecturer in Digital Marketing at The Business School, RMIT University Vietnam. Prior to joining RMIT, Dr. Teow was a Lecturer in Marketing at the National University of Singapore (NUS) Business School, and an Associate Trainer at the Civil Service College, Singapore. Dr. Teow's industry experience include working as a consultant in Accenture and in a business development role at General Electric. He obtained his PhD and Post-doctoral Fellowship from the National University of Singapore.

  • Post-doctoral Fellowship, National University of Singapore (NUS) Business School 
  • PhD in Marketing, National University of Singapore (NUS) Business School 
  • Bachelor of Business Administration (Honours), National University of Singapore (NUS) Business School 

Digital Marketing

  • Consumer judgement and decision making
  • Consumer behaviour
  • Consumer psychology
  • Consumer responses to technology, innovation, and artificial intelligence (AI)
  • Culture and consumers
  • Decision framing and heuristics
  • Psychology of creativity and innovation perception
  • Consumers and technology adoption
  • Emotion marketing
  • Sensory marketing
  • Time and temporal perception
  • Behavioural economics
  • Experimental research

Publications

  • Yang, A.X., Teow, J. (2024). Framing Affects Post-Decision Preferences Through Self-Preference Inferences (and Probably not Dissonance). Journal ofExperimental Psychology: General, forthcoming
  • An, S., Oh, S., & Teow, J. (2023). CASETiFY: A Disruptive Breakthrough in the Personalized Phone Accessories Industry. Academy of Asian Business Review, 9(2), 19-40
  • Tomaino, Geoff, Jasper Teow, Ziv Carmon, Leonard Lee, Moshe Ben-Akiva, Charlene Chen, Wai Yan Leong, Shanjun Li, Nan Yang, and Jinhua Zhao (2020), "Mobility as a service (MaaS): the importance of transportation psychology," Marketing Letters, 31, 419-28

Conferences / Symposia

  • Teow, J., Lee, L. (2022), “Innovativeness Perceptions in Different Asian Cultures: Evaluating Present Versus Potential Improvements.” Academy of Management Annual Meeting, Seattle, WA, USA
  • Teow, J., Hubner, S., Frese, M., Lee, L. (2022) “Innovativeness Perceptions in Different Asian Cultures: Evaluating Present Versus Potential Improvements.” Society for Consumer Psychology (SCP) Boutique Conference, Singapore, Singapore
  • Yang, A.X., Teow, J. (2020), “Defending the Human Need to Be Seen: The Identifiable Human and Algorithm Aversion in Resource Allocation Decisions.”  Society for Judgement and Decision Making (SJDM) Annual Conference, Virtual
  • Yang, A.X., Teow, J. (2020), “Decision Diagnosticity: Rejecting Induces a Larger Post-Decision Evaluation Gap Than Choosing.” Association for Consumer Research (ACR) Annual Conference, Virtual
  • Yang, A.X., Teow, J. (2020), “Defending the Human Need to Be Seen: Recipient Identifiability Aggravates Algorithm Aversion in Resource Allocation Decisions.” Association for Consumer Research (ACR) Annual Conference, Virtual
  • Yang, A.X., Teow, J. (2020), “Defending the Human Need to Be Seen: The Identifiable Human and Algorithm Aversion in Resource Allocation Decisions.” Society for Consumer Psychology (SCP) Annual Conference, Los Angeles, CA, USA
  • Teow, J. (2019), “Back to Basics: Increasing Assortment Size Leads to Selection of Prototypical Choice Options.” Association for Consumer Research (ACR) Annual Conference, Atlanta, GA, USA
  • Teow, J., Lee, L., Wang, Y., Tripathi, N., Frese, M. (2019), “How Culture Affects Innovation Adoption: An Integrative Framework.” Frontiers in Service 2019, Singapore, Singapore
  • 11th Invitational Choice Symposium (2019), Chesapeake Bay, VA, US
  • Teow, J., Ong, E., & Li, X. (2016) "Effects of Task Routinization on Consumer Creativity.
  • Association for Consumer Research (ACR) Annual Conference, Berlin, Germany

  • Nominated Fellow, AMA-Sheth Foundation Doctoral Symposium
  • Recipient, National University of Singapore President’s Graduate FellowshipRecipient, National University of Singapore President’s Graduate Fellowship

  • Accenture, Consultant, Strategic Planning and Project Management 
  • General Electric (Energy / Oil & Gas), Marketing 

  • Oct 2023 - present: RMIT Vietnam, Lecturer and Course Coordinator, Digital Marketing
  • Feb 2023 - Oct 2023: Civil Service College Singapore, Instructor
  • Aug 2015 - Oct 2023: National University of Singapore (NUS) Business School
  • Jul 2010 - Aug 2015: Accenture, Consultant
  • May 2009 - Apr 2010: General Electric (Energy / Oil and Gas)