Dean of The Business School

Professor Robert McClelland is Dean of The Business School.

Professor Robert (Bob) McClelland is Dean of The Business School. He has served as a Non-Executive Director on the committee of Kids in Need and Distress (one of the largest UK children’s charities), Chairperson on the board of Lighthouse Project (The UKs largest drug addiction charity at the time). He has also been a director of his own Market Research company.

Prior to joining RMIT University, Professor McClelland held a number of senior academic leadership positions over the last five decades, including Senior Scientist, Associate Professor Educational Technology (UK) and Associate Professor Head of Department Management, followed by Deputy Dean at RMIT Vietnam.

Robert McClelland Robert McClelland, Dean of The Business School

Professor McClelland has many years’ experience in teaching research methods to bachelor, master and doctoral students. He is recognised as a thought leader in business student satisfaction and dissatisfaction research for Higher Education, as well as student experiences of blended learning and VLE platforms; having authored books and academic papers, including those in world-leading journals. He has also secured substantial competitive grant funding from the University sector, development agencies and the National Health Service in the UK, and recently from Erasmus and European funding (Horizon 2020).

Professor McClelland has received education awards from university and developed the first UK National blended learning bachelor’s degree for business in the 1990s and master's degree in entrepreneurship in the first decade of the millennium, for use by the whole UK business higher education sector.

Professor McClelland has balanced his academic career with committee and board memberships on charities and in a Director role for his own company. Qualified as a psychometric tester and with his statistical expertise, he has developed over 100 questionnaires for business and doctoral studies across five continents.

Prior to his academic career in business, Professor McClelland was a scientist for sixteen years. He was an Analytical Chemist by first degree and master’s degree. He then continued study for PhDs in neurological development and anti-inflammatory drug design. He lectured in Analytical Biochemistry in the early 1980s.

Professor McClelland’s primary research interest is the utilisation of social science research methods across different disciplines. This includes understanding how appropriate methods can be best utilised to solve business problems.

Professor McClelland has been described as an inclusive and enthusiastic leader that encourages excellent performances from his teams. He is strategic, business, industry and government focused and possesses an open style that motivates people.

Qualifications: BSc (Chem.), MSc (Analytical Chem.), DMS (Postgraduate diploma management), PhD (Virtual & blended learning for business), FIS, FHEA


Location: RMIT Saigon South