It was around this time that Vu began to question what type of legacy he wished to leave. Although just in his mid 20s, he asked himself “what type of impact do I want to leave behind?”
What followed was a meteoric rise through the consulting ranks. Vu worked at Deloitte, then became the Corporate Strategy Manager and Investment Manager at THP Group, followed by starting as a Manager at KPMG before being promoted to Associate Director. Each step of the way, Vu strived for customer service excellence in every project.
He explains, “from when I asked myself to define my career, I learned that no matter what, have fun. Get the most out your friends, clients, teachers and mentors. Whatever you learn, whether you like the change or not, it will be meaningful to you in the long run.”
As a part of embracing the journey, Vu joined his wife’s family’s business, helping co-found an upstream venture. Famously, the company is behind the crowning champion of “The World’s Best Rice.” Vu explains, “I really respect and gained a lot of inspiration from my father-in-law. For him, financial success was the not the end-goal. He wished instead to better the lives of Vietnamese farmers. It took him over 40 years to develop various fragrant rice varieties, and finally achieved huge success with the famous ST25 fragrance rice from Soc Trang. Now this rice variety is becoming the leading rice brand both globally and within Vietnam.”
One of Vu’s company mission’s is to also help increase value for the farmers. “You can see how value permeates throughout our supply chain. Farmers are making more money, other rice producers and distributors are too. People are proud to be a part of our company and supply chain. It just goes to show what happens when you take care of others and serve a larger purpose.” In the case of Vu, it’s also noteworthy how a small seed of an idea to learn from an MBA experience was able to grow, thrive and eventually, truly give back to society.
Curious how a postgraduate degree can possibly transform your mindset and give you the necessary skills to positively impact your community? Check out RMIT’s postgraduate programs!