Jasper Teow

Jasper Teow

Lecturer, Digital Marketing

Details

  • College: The Business School
  • Department: The Business School
  • Campus: Saigon South Campus Vietnam
  • jasper.teow@rmit.edu.vn

Open to

  • Masters Research or PhD student supervision
  • Collaborative projects
  • Industry Projects
  • Media enquiries

About

Dr. Jasper Teow is a Lecturer in Digital Marketing at The Business School, RMIT University Vietnam. Prior to joining RMIT, Dr. Teow was a Lecturer in Marketing at the National University of Singapore (NUS) Business School, and an Associate Trainer at the Civil Service College, Singapore. Dr. Teow obtained his PhD in Marketing and Post-doctoral Fellowship from the National University of Singapore, specializing in Consumer Behaviour and Behavioural Science. His industry experience include working as a consultant in Accenture and in a business development role at General Electric.

Awards & recognition:
- Nominated Fellow, AMA-Sheth Foundation Doctoral Symposium
- Recipient, National University of Singapore President’s Graduate Fellowship

Industry experience:
- Accenture: Consultant, Strategic Planning and Project Management
- General Electric (Energy / Oil & Gas): Marketing and Strategy


Employment history:
Oct 2023 - present: RMIT Vietnam, Assistant Professor / Lecturer and Course Coordinator, Digital Marketing
Feb 2023 - Oct 2023: Civil Service College Singapore, Instructor
Aug 2015 - Oct 2023: National University of Singapore (NUS) Business School
Jul 2010 - Aug 2015: Accenture, Consultant
May 2009 - Apr 2010: General Electric (Energy / Oil and Gas)

Research fields

  • 350601 Consumer behaviour
  • 350602 Consumer-oriented product or service development
  • 350605 Marketing management (incl. strategy and customer relations)
  • 520505 Social psychology
  • 380102 Behavioural economics
  • 460806 Human-computer interaction
  • 3506 Marketing
  • 470208 Culture, representation and identity
  • 5204 Cognitive and computational psychology
  • 350705 Innovation management
  • 410103 Human impacts of climate change and human adaptation

UN sustainable development goals

  • 10 Reduced Inequalities
  • 11 Sustainable Cities and Communities
  • 12 Responsible Consumption and Production
  • 13 Climate Action
  • 9 Industry, Innovation and Infrastructure

Academic positions

  • Instructor
  • Civil Service College
  • Singapore, Singapore
  • Feb 2023 – Oct 2023
  • Lecturer / Assistant Professor
  • RMIT Vietnam
  • Ho Chi Minh City, Vietnam
  • Oct 2023 – Present
  • Lecturer / Researcher
  • National University of Singapore
  • Singapore, Singapore
  • Aug 2015 – Oct 2023

Non-academic positions

  • Consultant
  • Accenture (Singapore)
  • Singapore
  • Jun 2010 – Aug 2015
  • Business Development / Marketing
  • General Electric (Singapore)
  • Singapore
  • May 2009 – Apr 2010

Degrees

  • Ph.D, Sales and Marketing
  • National University of Singapore
  • Singapore
  • 2016 – 2022

Supervisor projects

  • Fostering the acceptance and use of AI chatbot recommendations in purchase decision through consumer-chatbot interaction: a mixed-method and cross-national research
  • 9 Dec 2024

Teaching interests

  • Digital Marketing
  • Consumer Psychology and Consumer Behaviour
  • Marketing Principles
  • Global Branding
  • Behavioural Insights

Research interests

  • Consumer judgement and decision making
  • Consumer behaviour
  • Consumer psychology
  • Consumer responses to technology, innovation, and artificial intelligence (AI)
  • Culture and consumers
  • Decision framing and heuristics
  • Psychology of creativity and innovation perception
  • Consumers and technology adoption
  • Emotion marketing
  • Sensory marketing
  • Time and temporal perception
  • Behavioural economics
  • Experimental research