Jasper Teow

Jasper Teow

Lecturer, Digital Marketing
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Details

  • College: The Business School
  • Department: The Business School
  • Campus: Saigon South Campus Vietnam
  • jasper.teow@rmit.edu.vn

Open to

  • Masters Research or PhD student supervision
  • Collaborative projects
  • Industry Projects
  • Media enquiries

About

Dr. Jasper Teow is a Lecturer in Digital Marketing at The Business School, RMIT University Vietnam. Prior to joining RMIT, Dr. Teow was a Lecturer in Marketing at the National University of Singapore (NUS) Business School, and an Associate Trainer at the Civil Service College, Singapore. Dr. Teow's industry experience include working as a consultant in Accenture and in a business development role at General Electric. He obtained his PhD and Post-doctoral Fellowship from the National University of Singapore.

Awards & recognition:
- Nominated Fellow, AMA-Sheth Foundation Doctoral Symposium
- Recipient, National University of Singapore President’s Graduate FellowshipRecipient, National University of Singapore President’s Graduate Fellowship

Industry experience:
- Accenture, Consultant, Strategic Planning and Project Management
- General Electric (Energy / Oil & Gas), Marketing


Employment history:
Oct 2023 - present: RMIT Vietnam, Lecturer and Course Coordinator, Digital Marketing
Feb 2023 - Oct 2023: Civil Service College Singapore, Instructor
Aug 2015 - Oct 2023: National University of Singapore (NUS) Business School
Jul 2010 - Aug 2015: Accenture, Consultant
May 2009 - Apr 2010: General Electric (Energy / Oil and Gas)

Research fields

  • 350601 Consumer behaviour
  • 350602 Consumer-oriented product or service development
  • 350605 Marketing management (incl. strategy and customer relations)
  • 520505 Social psychology
  • 380102 Behavioural economics
  • 460806 Human-computer interaction
  • 3506 Marketing
  • 470208 Culture, representation and identity
  • 5204 Cognitive and computational psychology
  • 350705 Innovation management
  • 410103 Human impacts of climate change and human adaptation

UN sustainable development goals

  • 10 Reduced Inequalities
  • 11 Sustainable Cities and Communities
  • 12 Responsible Consumption and Production
  • 13 Climate Action
  • 9 Industry, Innovation and Infrastructure

Academic positions

  • Instructor
  • Civil Service College
  • Singapore, Singapore
  • Feb 2023 – Oct 2023
  • Lecturer / Assistant Professor
  • RMIT Vietnam
  • Ho Chi Minh City, Vietnam
  • Oct 2023 – Present
  • Lecturer / Researcher
  • National University of Singapore
  • Singapore, Singapore
  • Aug 2015 – Oct 2023

Non-academic positions

  • Consultant
  • Accenture (Singapore)
  • Singapore
  • Jun 2010 – Aug 2015
  • Business Development / Marketing
  • General Electric (Singapore)
  • Singapore
  • May 2009 – Apr 2010

Degrees

  • Ph.D, Sales and Marketing
  • National University of Singapore
  • Singapore
  • 2016 – 2022

Supervisor projects

  • Fostering the acceptance and use of AI chatbot recommendations in purchase decision through consumer-chatbot interaction: a mixed-method and cross-national research
  • 9 Dec 2024

Teaching interests

  • Digital Marketing
  • Consumer Psychology and Consumer Behaviour
  • Marketing Principles
  • Global Branding
  • Behavioural Insights

Research interests

  • Consumer judgement and decision making
  • Consumer behaviour
  • Consumer psychology
  • Consumer responses to technology, innovation, and artificial intelligence (AI)
  • Culture and consumers
  • Decision framing and heuristics
  • Psychology of creativity and innovation perception
  • Consumers and technology adoption
  • Emotion marketing
  • Sensory marketing
  • Time and temporal perception
  • Behavioural economics
  • Experimental research