Nghia Luu
Details
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Department: The Business School
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Campus: Hanoi Campus Vietnam
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nghia.luuthiminh@rmit.edu.vn
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ORCID:
0000-0003-1281-0417
About
Before becoming a university lecturer, Nghia worked on control system projects of industrial factories, and energy and environmental projects of NPOs as a technical & communication expert. Her industry experience includes both theoretical knowledge and practical expertise in market research, corporate communication, and stakeholder management.
Currently, she has been teaching in the Digital Marketing discipline, specializing in market research, SEO, consumer psychology, and mobile social media. Her research interests include the psychology of social media users and the trend of sustainable consumerism among younger generations.
Awards& recognition:
- 2020 - Learning and Teaching Award by RMIT University Vietnam
- 2025 - RMIT Vietnam - The Digital Marketing Excellence Collective Learning and Teaching Award
Research fields
- 5201 Applied and developmental psychology
- 5202 Biological psychology
- 5204 Cognitive and computational psychology
Academic positions
- Associate Lecturer
- RMIT Vietnam
- The Business School
- Ho Chi Minh City, Vietnam
- 2018 – Present
Non-academic positions
- Project Manager
- Energy and Environment Consultancy JSC
- Viet Nam
- 2010 – 2016
- Project Engineer and Data Base Manager
- ABB Ltd
- Viet Nam
- 2007 – 2010
Teaching interests
Digital Marketing
Digital Business
Marketing Research
Social Media and Mobile Marketing
