Chi Le

Ms. Chi Lê has been with RMIT since 2011 teaching a variety of marketing courses. Before becoming an academic, she worked as a marketer in retail and FMCG industry. Main courses taught in the current Digital Marketing Programs: Marketing principles, Consumer behaviour and psychology, Global branding...

Awards & recognition:
10 years of Service at RMIT Vietnam

Industry experience:

• Marketing consultant for Ascend Visual: Visual partner for the industry, 2024 - presence 
• Marketing consultant for Vietnam Cleaner Production Centre (VNCPC), 2013-2014: Consulting in the Get Green Vietnam Project. The project is sponsored by SWITCH-Asia Programme, European Union with the aim to promote sustainable consumption in Vietnam and establish more than 1000 change agents
• Market researcher for KOTRA (Korea Trade-Investment Promotion Agency/ Korean Embassy in Vietnam), 2008 - 2009: Conducting research on consumer behaviour, perception and attitude on specific product categories. Collecting and analysing data and information about the Vietnamese market for specific industries. Assessing the trading opportunities between Korean sellers and potential Vietnamese buyer.
• Management Trainee at Unilever Vietnam, 2008 - 2008
• Brand executive for FPT Retail/ FPT Corporation, 2007 - 2008: Conducting branding activities for a retail chain of mobile and digital products

 

Employment history:

• RMIT University Vietnam
• Ascend Visual
• KOTRA
• Unilever Vietnam
• FPT Retail 

 

Education:

• Graduate Certificate in Tertiary teaching and learning, RMIT Univeristy (2013)
• Master in Marketing Management, University of Gloucestershire, UK (2011)
• Bachelor Degree in International Business, Foreign Trade Univeristy, Vietnam (2008)