Kate Kuzmina
Details
College: School of Communication & Design
Department: School of Communication & Design
Campus: Saigon South Campus Vietnam
kate.kuzmina@rmit.edu.vn
ORCID: 0009-0001-3436-7527
Open to
- Collaborative projects
- Industry Projects
- Masters Research or PhD student supervision
About
Dr Ekaterina Kuzmina is a Senior Lecturer in Digital Communication in the School of Communication & Design at RMIT University Vietnam. She holds a PhD in Marketing Communications from the University of Bedfordshire and is a Fellow of Advance HE.
Before joining RMIT, Ekaterina held academic leadership roles in the UK. As a Senior Lecturer at the University of Portsmouth London, she led the MA Digital Marketing programme and the collaborative curriculum development of both the MA Digital Marketing and MSc Marketing degrees. She previously led the BA Digital Marketing programme at Coventry University. Her academic experience spans programme leadership and development, academic staff development, and undergraduate and postgraduate teaching and research supervision.
Her academic interests lie at the intersection of digital advertising, marketing communications and place branding, with a particular focus on the construction and communication of culturally grounded brand meanings.
UN sustainable development goals
- 11 Sustainable Cities and Communities
- 12 Responsible Consumption and Production
Academic positions
- Senior Lecturer, Digital Communication
- RMIT University Vietnam
- School of Communication & Design
- Ho Chi Minh City, Vietnam
- 14 Oct 2026 – Present
- Senior Lecturer & Course Director, MA Digital Marketing
- University of Portsmouth
- Faculty of Business and Law
- London, UK
- 12 Mar 2024 – 13 Oct 2026
- Course Director, BA Digital Marketing
- Coventry University
- Faculty of Business and Law
- Coventry, United Kingdom
- 16 Jun 2021 – 12 Mar 2021
- Lecturer in Digital Marketing
- Coventry University
- School of Marketing and Management
- Coventry, United Kingdom
- 3 Jan 2019 – 24 Apr 2024
Teaching interests
Ekaterina has extensive experience teaching at undergraduate and postgraduate levels. Her teaching expertise spans digital marketing strategy, social media marketing, consumer insights and analytics, user experience and research methods. She has also supervised undergraduate research projects and postgraduate dissertations.
Her teaching encourages students to think critically, question assumptions and apply what they learn to real-world communication challenges. Drawing on her experience in programme leadership and curriculum development, she places particular emphasis on connecting academic learning with professional practice.
Her contribution to the student experience was recognised with the "I Love My Staff" Award from Coventry University Students' Union.
Research interests
Ekaterina's research examines how place and culture shape brand meaning, particularly in digital advertising. Her current work focuses on localness in Vietnamese digital advertising, building on her broader interests in place branding and marketing communications.
She is also interested in the role of generative AI in advertising and brand communication.
