Mai Do

Dr Mai Do is a Senior Lecturer in Digital Marketing at RMIT University Vietnam, with over nine years of experience in higher education and a strong background in marketing communication, digital transformation, and industry engagement. She holds a PhD from RMIT University, a Master of Philosophy from Curtin University, and a Graduate Certificate in Learning and Teaching from RMIT University. Her academic career spans RMIT University, the University of Gloucestershire, and UEF University, where she has taught and supported students from diverse cultural and educational backgrounds.

 

As an educator and Course Coordinator, Dr Do is passionate about creating innovative, inclusive, and industry-relevant learning experiences. Her teaching philosophy emphasises experiential learning, creativity, critical thinking, and the practical application of marketing knowledge. She has led curriculum development, authentic assessment initiatives, and industry-integrated learning projects in collaboration with organisations such as University Medical Center (UMC), MoMo, Sun Life, and other industry partners. Her contributions to teaching excellence have been recognised through the 2025 RMIT Vietnam Excellence in Learning and Teaching Award, the College of Business and Law Learning and Teaching Partnership Award, and Fellowship of the Higher Education Academy (HEA).

 

Her research interests focus on digital marketing, consumer behaviour, health communication, digital trust, authenticity, and artificial intelligence in customer experiences. She has published in internationally recognised academic journals, including the Journal of Consumer Behaviour, Journal of International Management, and Business Strategy and the Environment. Her research has received recognition for its academic quality, citation impact, and practical relevance.

 

Beyond teaching and research, Dr Do actively contributes to university–industry collaboration and community engagement. She initiated and helped lead the Key Medical Opinion Leaders (KMOL) initiative, connecting healthcare professionals, students, and industry stakeholders to promote trustworthy digital health communication and strengthen professional capabilities.

 

Before entering academia, she gained industry experience in advertising, copywriting, content production, and public relations. This professional foundation continues to inform her commitment to bridging academic knowledge with real-world challenges, empowering students to become creative, responsible, and industry-ready marketing professionals.