Cuong Doan

Cuong (Tyler) Doan is currently an Associate Lecturer in Advertising at RMIT University Vietnam’s School of Communication & Design.

With over a decade of experience in digital media, e-commerce, and global advertising, Cuong brings a unique blend of academic insight and real-world expertise to the classroom. He has led cross-border advertising campaigns across Asia, North America, and Europe, helping local brands not only enter but also scale successfully in competitive international markets.

As a global marketing strategist, Cuong specializes in integrating AI-powered advertising and data-driven storytelling to build impactful campaigns that resonate with diverse audiences and deliver measurable business outcomes. His approach bridges creativity with analytics — transforming complex datasets into actionable insights that drive both brand equity and revenue growth.

Beyond his industry experience, Cuong is passionate about education, mentorship, and innovation in communication. His teaching philosophy centers on cultivating critical thinking, digital fluency, and creative confidence in students — preparing the next generation of advertisers to thrive in a world where technology and storytelling intersect.