Strengthening child protection in the social media age

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Tiếng Việt

Strengthening child protection in the social media age

Dr Ananya Manmathbhai Mehta (RMIT Vietnam) discusses the influence of social media on how Vietnamese communities respond to child abuse cases.

Social media as a double-edged sword

In Vietnam, platforms like Facebook and TikTok have a big impact on how people see and respond to child abuse. On the positive note, such platforms help to gain attention very quickly. Posts, videos, and shares can improve public concern, encourage authorities to act, and foster a feeling that society will not tolerate violence against children. Many individuals also gain valuable knowledge about children’s rights, parenting tips, and warning signs of abuse through these platforms.

Social media platforms have a big impact on how people see and respond to child abuse. (Image: Pexels)

At the same time, social media can sometimes draw strong emotional reactions rather than promote careful understanding. Discussions can quickly become highly emotional, reactive, judgemental, and often focus on blaming individuals instead of looking at bigger issues like parenting stress, lack of support, or gaps in child protection services. Sometimes, misinformation spreads, or private details about victims are shared without permission. Overall, social media is a double-edged sword – it helps raise awareness but can also influence attitudes in both positive and negative ways.

Raising awareness without sensationalising trauma

Media organisations, content creators, and digital platforms play an important role in responsibly sharing these stories.

First, they should always prioritise the dignity and safety of the child, which means being careful not to share identifying details, images, or graphic descriptions that could bring additional distress to survivors or their families.

Second, when reporting, the focus should be on informing the public gently, rather than sensationalising and dramatising the case. Headlines and articles should avoid shocking language that could turn a tragedy into entertainment. Instead, they can offer helpful context, such as explaining risk factors, legal consequences, and available support options.

Third, platforms need to keep a closer watch on content. Harmful comments, victim-blaming stories, or violent images should be moderated to create a safer environment. They can also highlight trustworthy information from experts, NGOs, and authorities to promote understanding.

Lastly, responsible reporting means shifting the discussion from “what happened” to “what can be done”. Including helplines, reporting channels, and educational messages helps move awareness into real, positive action.

Preventing harm before it happens

Many cases only get attention after serious harm or even death, which highlights gaps in early recognition and response. Warning signs may often be overlooked, ignored, or not reported in time. While social media spreads news quickly, it tends to react to crises rather than prevent them – it amplifies problems after they occur rather than helping identify risks early.

Early intervention and community support can help prevent child abuse before harm occurs. (Image: Magnific)

This also points to a broader issue of how communities respond. Neighbours, relatives, and even schools might notice that something is wrong but feel unsure about what to do or afraid to get involved. There is sometimes a belief that family matters should stay private, which can stop people from stepping in. Also, it may bring a bad name to the organisations.

When it comes to communication, current messages may not be reaching people as effectively as they should. Many people may not fully recognise what abuse looks like beyond the most visible cases, or realise that neglect and emotional harm can be just as serious. Overall, these patterns highlight the urgent need to shift from reacting to tragedies to preventing them before they happen.

To encourage earlier involvement, it is important that communication is clear, practical, and culturally sensitive. Social media campaigns can be helpful by sharing simple, relatable messages: such as recognising signs of abuse, knowing what steps to take if you suspect it, and understanding where to report safely. Using short videos, infographics, and real-life stories can make these messages more engaging and easier to remember.

Schools also play a vital role. Teachers and staff can be trained to notice behavioural and physical warning signs, and schools can establish safe spaces where children feel comfortable speaking out. Educational programs should also educate children about their rights and who they can turn to for help.

Community and welfare organisations can further strengthen local support networks. Offering parenting workshops, mental health support, and stress management programs can help reduce risk factors before abuse might happen. Simultaneously, community leaders can help normalise speaking up, reinforcing that protecting children is a shared responsibility, not just interference.

Finally, reporting systems need to feel accessible and safe. People are more likely to act if they believe their concerns will be taken seriously and handled confidentially. Clear hotlines, local contacts, and visible enforcement can build that trust.

Story: Dr Ananya Manmathbhai Mehta, Associate Program Manager of Professional Communication, RMIT University Vietnam

Communication and design

Media Release

21 May 2026

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