RMIT student named inaugural Voices of the Future Fellow

RMIT student named inaugural Voices of the Future Fellow

For most students, Cannes Lions is something you scroll through on Instagram – a highlight reel of bold ideas, big brands and even bigger stages. For RMIT Vietnam student Nguyen Phu Thinh, it’s now a destination.

Thinh has been selected as one of the twelve emerging creatives worldwide for the inaugural Voices of the Future (VOTF) Fellowship by the Effie LIONS Foundation, a fully funded, eight-month programme designed to spotlight fresh perspectives and connect them directly with the global creative industry.

This is an unexpected milestone for someone who once thought Cannes was “a bit too far away to image”.

“I always found it inspiring,” Thinh said. “But I never really thought that could be me.”

Fast forward a few years, and here he is, packing for Cannes in June.

Portrait of a young man smiling against a blue background, with graphic text above reading “Voices of the Future 2026 Fellow, Thinh Nguyen, Vietnam,” and sponsor logo Adobe.The inaugural Voices of the Future Fellow Nguyen Phu Thinh

A Bachelor of Communication (Professional Communication) student and 2022 Vice-Chancellor’s Scholar at RMIT Vietnam, Thinh has grown into a confident communicator with a clear point of view that is shaped by curiosity, creativity and a habit of questioning everything.

An application that stood out, in red

When it came to applying for the VOTF Fellowship, Thinh didn’t hold back.

He chose video as the medium. In his submission, Think wore a red traditional áo dài while moving across iconic landmarks in Ho Chi Minh City, sharing his perspective on the creative industry through a distinctly Vietnamese lens.

It was bold, personal and unmistakably him.

In the video, Thinh reflected on three principles that guide his thinking: distinctiveness, effectiveness and cultural intelligence. He argued that creativity should not just look different, but create real impact, and that great ideas must be grounded in local context.

“In a market where everything looks the same, my instinct is to make sure my work never does,” Thinh said.

That mindset has been shaped through his studies in the Bachelor of Communication (Professional Communication), where he learned how to turn ideas into stories that connect.

“When preparing for VOTF, I found myself drawing on that way of thinking, how to present something that is not just creative, but meaningful and relevant,” he added.

If there’s one theme that runs through Thinh’s journey, it’s this: say yes first, figure it out later.

Competitions? He joined.

Projects? He took them on.

Opportunities? He rarely turned them down.

“I didn’t always feel ready,” Thinh admitted. “But I didn’t want to miss the chance.”

That mindset meant juggling coursework, creative competitions and application deadlines, sometimes all at once. But it also opened doors he hadn’t originally imagined.

The VOTF Fellowship was one of those doors.

More than a trip to Cannes

Because of time difference, the news arrived quietly: an email sent while Thinh was asleep.

“When I woke up and opened my mailbox, I was like … wait, is this real?” he recalled.

“At first, I was just excited to go to Cannes. Then I realised how big this opportunity is.”

Two people at RMIT University collaborate at a table, one pointing at a laptop screen while the other sits and works, with stickers visible on the laptop in a bright indoor space.Thinh with Dr Soumik Parida, Associate Program Manager, Advertising, School of Communication & Design, whose support and encouragement have played an important role in his journey.

The fellowship is more than a one-week experience at the festival in France. It spans eight months, bringing together young creatives from around the world through mentorships, workshops and real-world industry exposure.

At Cannes Lions, fellows will immerse themselves in the festival, from exploring activations to gaining behind-the-scenes insights into how award-winning work is judged.

“I want to understand how people in different parts of the industry think,” Thinh said. “And where I can contribute.”

One thing Thinh is clear about – he is not joining the program as an individual. He is bringing a voice from Vietnam.

“I want to bring the perspective of a young creative from Vietnam,” he said. “Vietnam is a fast-growing market and there are so many stories and ideas that deserve to be seen globally.”

From his experience observing how international campaigns land locally, Thinh has learned that context matters.

“What works in one country doesn’t always work in another,” he said. “You have to really understand people and culture.”

Thinh’s achievement is also celebrated across the University.

Dr Manny Ling, Deputy Dean, Engagement and International, RMIT Vietnam School of Communication & Design, described it as “a powerful affirmation of the strength of our global oriented, industry-connected approach to learning”.

“It goes beyond an individual success,” Dr Ling said. “Seeing our students recognised on a global stage like this reinforces RMIT Vietnam’s growing presence in the international creative and marketing community.”

So, what comes next?

Thinh isn’t in rush to define it, and that’s intentional.

Right now, he wants to focus on creating, experimenting and continuing to explore where his ideas can take him.

“This is not the final destination,” Thinh said. “It’s opening more doors.”

And if his journey so far is anything to go by, he’ll keep saying yes.

From watching Cannes Lions on a screen to becoming part of its next generation, Thinh’s journey is a reminder that sometimes, the biggest leap is simply deciding to try.

Story: Ha Hoang

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