Crowded market, limited screens: The struggle of Vietnamese films
As Vietnamese films are released to cinemas in larger numbers, competition is no longer just about storytelling, but also about securing screening slots and generating buzz from the very first days of release.
Vietnam’s intellectual property push drives change in the creative industry
Mr Ricardo Arce and Mr Christian Berg (RMIT Vietnam) shared their perspectives on the impact of Official Dispatch No. 38 on Vietnamese creators and the broader digital industry.
“I can’t travel without ChatGPT”: How AI is reshaping travel planning
Research from RMIT University Vietnam reveals how generative AI is transforming the way travellers plan their journeys.
Ho Chi Minh City’s brand in a mega-region era
Ho Chi Minh City’s expanded scale after the merger with two provinces brings new opportunities but also calls for a clearer and more convincing brand identity for both local and international audiences.

