Do we choose what we like, or come to like what we choose?
In Vietnam’s fast-moving digital marketplace, consumers make countless small decisions every day: what to click, what to skip, what to remove from a cart, and what to ignore.
Turning Lo Lo Chai embroidery into co-created tourism experiences
In Lo Lo Chai village in northernmost Vietnam, traditional embroidery is being transformed into a new driver of community-based tourism.
Global scholars gather in Vietnam to shape the future of management
The 14th Asia Academy of Management (AAOM) Main Conference, hosted by RMIT Vietnam, marked the first time the academy's flagship conference has been held in Vietnam.
Ho Chi Minh City: The new fashion tourism hotspot in Southeast Asia?
Ho Chi Minh City is emerging as an unexpected fashion tourism destination and a strategic opportunity for Vietnam’s place branding.

