Luu Thi Minh Nghia

School: The Business School
Department: Business Innovation
Position: Associate Lecturer
Location: RMIT Hanoi
ORCID iD: 0000-0003-1281-0417

Before becoming a university lecturer, Nghia worked for control system projects of industrial factories, and energy and environmental projects of NPOs as a technical & communication expert. Her industry experience includes both theoretical knowledge and practical expertise in market research, corporate communication, and stakeholder management.

Currently, she has been teaching in the Digital Marketing discipline specializing in market research, SEO and mobile social media. Her research interest is the psychology of social media users and the trend of sustainable consumerism among the young generations.  

  • MSc. in Management from Bournemouth University
  • BSc. in Electrical Engineering from Hanoi Science and Technology University

  • Digital Marketing

  • Consumer psychology
  • Mobile social media and mobile commerce
  • Sustainable consumerism

  • 2023 Academic paper:  Unlocking luxury purchase intentions in China: A study of consumer attitude, perceived value, and the moderating effect of perceived enjoyment. Journal:  Acta Psychologica. 
  • 2021 Academic paper: An empirical study of the motivations for intention to read brand-related user-generated content on social media in Vietnam. Journal:  VNU Journal of Economics and Business.

2020 - Learning and Teaching Award by RMIT University Vietnam

University lecturer in RMIT

  • 2018 - present: Associate Lecturer, The Business School, RMIT University (Vietnam)
  • 2010 - 2016: Project Manager,  Energy and Environment Consultancy JSC. (
  • 2007 - 2010: Project Engineer and Data Base Manager, Company: ABB Ltd. (