Le Phuong Chi

SBM Chi Le
School: The Business School 
Department: Business Innovation
Position: Associate Lecturer
Location: RMIT Hanoi 
Email: chi.le@rmit.edu.vn
ORCID: 0000-0002-4229-4866 

Chi has been with RMIT since 2011 teaching a variety of marketing courses. Before becoming an academic, she worked as a marketer in retail and FMCG industry. Main courses taught in the current Digital Marekting Programs: Marketing principles, consumer behaviour and psychology, global branding

  • Grad. Cert. Tertiary Teaching and Learning,  RMIT Vietnam
  • MSc. Marketing Management, University of Gloucestershire. UK
  • BA. International Business, Foreign Trade University, Vietnam

Digital Marketing

Green consumption and green marketing

10 years of Service at RMIT Vietnam

  • Consultant for Vietnam Cleaner Production Centre (VNCPC), 2013-2014 
  • Consulting in the Get Green Vietnam Project. The project is sponsored by SWITCH-Asia Programme, European Union with the aim to promote sustainable consumption in Vietnam and establish more than 1000 change agents

  • Unilever Vietnam (Management Trainee in Marketing)
  • FPT Retail (Brand executive)
  • Korean Embassy Business Support Centre (Market Researcher)