Lam Hong Lan

SCD Lam Hong Lan
School: School of Communication & Design
Department: Fashion
Position: Associate Lecturer
Location: RMIT Saigon South

  • Master of Arts, Journalism and Media Communications, Griffith College Dublin, Ireland (2014)
  • Bachelor of Arts, Business Administration, University of Economy, HCM City, Vietnam (1999)
  • Bachelor of Arts, English, University of Education, HCM City, Vietnam (1993)


Communications, fashion marketing

Local fashion marketing, local fashion communication

  • Published a chapter “Engaging for a Global Outlook” in Learning & Teaching Conference book of RMIT Melbourne in October 2019. 
  • Published a book “The Account Story” about client management in June 2017 by Tre (Youth) publishing house.  #22 best-selling in economic segment.


RMIT internal research grant 12 on “Marketing Local Fashion: identifying strategies to promote Vietnamese brands (small and medium enterprises in private segment) in an internationally dominated market”



Presented at Fashion Marketing conference in Copenhagen in June 2019 on a research paper “Effective strategies to promote local fashion brands in internationally dominated market”. Received “Best Presentation” Award

Over 20 year-experience in communication industry with international advertising and PR agencies 

  • March 2014– present - Ogilvy & Mather, HCM City, Vietnam - Training Leader (Part-time) - Corporate Communications Director
  • February 2016- present - RMIT University, HCM City, Vietnam - Associate Lecturer (Part-time) - School of Communication and Design 
  • July 2010- March 2012 - Venus Communications  HCM City, Vietnam - (Saatchi Affiliated) - Managing Director
  • Sept 2007– June 2010 - BBDO HCM City, Vietnam - General Manager