“Generative AI impacts the task level first, not the job level. An administrative worker may use GenAI to draft emails or summarise meetings, but still needs to understand the context, communicate and take responsibility,” she said.
“As GenAI raises productivity, an important consideration is who will be equipped to take on higher-value work as tasks change,” she said.
For many women, that consideration matters more than whether AI automates individual tasks. Women are among the workers most likely to see their day-to-day work reshaped by AI tools, yet they remain underrepresented in many of the roles designing, implementing and managing these technologies.
“Without deliberate action, there is a risk that women experience the disruption brought by AI without enjoying an equal share of the opportunities it creates,” Dr Diem said.
The gap from exposure to opportunity
Dr Diem proposes that workers and organisations should think about GenAI’s impact on jobs in three stages.
Exposure asks which tasks are changing. Capability asks who gets the tools, training and confidence to use AI safely and effectively. Benefit asks whether higher productivity becomes higher-value work, better pay, promotion, greater autonomy or better job quality.
“The gaps between these stages are where new inequalities can emerge,” Dr Diem said.
Two employees may be equally exposed to AI, but their outcomes can be very different. The one who receives training and develops new AI-related capabilities may progress much faster. The other may see parts of their work automated without receiving the same opportunities for development.
For businesses, especially in finance, insurance, retail and professional services, this is both a gender-equality issue and a productivity and workforce-management issue.
“AI performance should not be measured only by licences, usage rates or cost savings. Firms should monitor who receives AI training, which tasks are automated or augmented, who moves into higher-value work, and how pay, promotion and autonomy change for women and men,” Dr Diem said.