As a part of the final year project, students will be prepared for the real-life work environment via a series of client briefs. Students will be given the chance to work on real or simulated case studies designed by Mindshare, present their solutions, and receive coaching and feedback from industry practitioners.
As well as school projects, students will get to gain authentic experience in Mindshare’s advanced media planning and analytics methods via office tours, workshops, guest seminars and gamified activities during their learning journey.
“The industrial revolution has transformed the consumer decision making process compared to before. [The process] is not linear anymore so we must learn how to use data to connect brands and consumers in a way that adds value to their lives,” said Managing Director of Team Unilever, Mindshare Vietnam Mr Sudarshan Saha.
As an MoU kick-off event, the first Creative Conversation was organised at RMIT Saigon South campus with the presence of Mr Richard Parker (Partner & Strategy) and Mr Sudarshan Saha (Team Unilever Managing Director) from Mindshare Vietnam. The talk introduced the idea of the evolution of data in the brand-consumer communication world.
“In the data-driven era, brands have moved from mass to one-to-one marketing,” Mr Sudarshan shared. “For brands and marketers, it is very important to follow what the data is telling us.”
The MoU will be effective for a period of three years from the signing date.