Students win big at Young Spikes 2018

Students win big at Young Spikes 2018

Two teams from RMIT Vietnam took home top prizes at the Young Spikes 2018 creative competition held in Ho Chi Minh City last weekend.

The two teams were shortlisted out of hundreds of competitors from all over Vietnam to compete in the finals, and ultimately won gold and silver in the competition’s Integrated category, Student League.

These teams include The Mothers, made up of Le Hong Nhung and Luong Thu Trang; and Lemonade, consisting of Nguyen Hoang Chau Anh and Duong Bao Ngoc.

The participating teams were given a brief to create an integrated campaign that encourages parents to support their children in sports and physical activities.

Nhung, who is studying Professional Communication, and Trang, a Business – Logistics and Supply Chain Management major, impressed the jury and won gold with the insightful message: “Be a child to know what is best for them.”

“It was like an explosion inside of us when we heard our team name announced on the stage,” Nhung said of the award.

“We think our strategy of integrating different channels and a social event to communicate this key message to parents brought us success in the competition.”

Le Hong Nhung (left) and Luong Thu Trang, both RMIT Vietnam students, won the Gold prize in the Integrated category, Student League, Young Spikes 2018. Le Hong Nhung (left) and Luong Thu Trang, both RMIT Vietnam students, won the Gold prize in the Integrated category, Student League, Young Spikes 2018.

Meanwhile Anh and Ngoc, who both study Professional Communication, also brought an outside-the-box idea to the competition and won silver in the same category.

“We are very delighted with the quality of the work and the confidence of all student contestants,” said Professor Rick Bennett, Head of RMIT Vietnam’s School of Communication & Design.

“RMIT Vietnam is driven to maintain its efforts to build the School of Communication & Design as a hub of creative education and practice that will transform the future of creative industries in this country and the region.”

In late September, Nhung and Trang will represent Vietnam at the Spikes Asia Festival of Creativity in Singapore, where they can expect to learn from marketing and communication industry experts through seminars and workshops.

Members of both teams, plus a third RMIT Vietnam team that was shortlisted for the finals in the Digital category, will also receive an award from the University in the form of ongoing mentoring from Nguyen Thi Hai Ha, Co-founder and Managing Director of ClickMedia.

Story: Thanh Phuong

  • Achievements
  • Community
  • Marketing
11 September 2018

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