Bachelor of Communication (Professional Communication)

Bachelor of Communication (Professional Communication)

Overview

Program Code: 
BP222
Campus: 
RMIT Saigon South,
RMIT Hanoi City
Duration: 
3 years
School: 
School of Communication & Design
Mode: 
Full-time

This career-oriented degree trains multi-talented communicators with cross-platform skills in the exciting and fast-growing media and communication sector.

Program overview

As a Professional Communication student, you can choose to specialise in either advertising or public relations (PR). Advertising professionals seek to build the brand of a product or service in order to stimulate consumer engagement or change behaviour. PR practitioners seek to inform and influence key audiences so to build a positive opinion of an issue or organisation. Specialists in both are experts in creating traditional and digital content that is both informative and compelling. They build relationships and communicate key brand stories in a creative and interactive way.

You will learn about:

  • advertising: copywriting and art direction
  • PR: influence and impact
  • new media and mass media
  • making media: content production
  • strategy, research and creative execution

Our experienced staff and guest lecturers will help you gain industry-relevant knowledge throughout your degree. One of the strengths of our program is that you will learn in many different ways, including through lectures, tutorials, group projects and workshops.

In your final year, you will take part in RMIT’s Flagship Internship program. You will work for three months with an employer in a communications-related position. Many of our interns have ended up working for well-known communications companies in the region.

Our program is also designed to incorporate issues relevant to Vietnam. As a Professional Communication student, you will have the opportunity to help solve ‘human problems’ through a course project which focuses on improving the lives of impoverished communities in rural parts of Vietnam and connecting their issues to the rest of the country.

Career prospects

Graduates of the Professional Communication program have one of our highest rates of employment. This program will prepare you for many exciting careers, including:

  • account executive
  • client services manager
  • copywriter
  • digital content developer
  • government and non-government organisation communications
  • marketing communication planner
  • media advisor or spokesperson
  • media relations officer
  • public relations strategist
  • online/mobile/social media producer

Creative entrepreneurship: more and more graduates from the Bachelor of Communication (Professional Communication) are setting up their own creative businesses and companies in the fast-growing world of media and communication in Vietnam – and beyond.

Program structure
Learning, teaching & assessment
  • RMIT Vietnam focuses on student-centred learning, which puts you and your learning needs at the centre of our teaching practice. Teaching methods include face-to-face delivery, tutorial classes, workshops and industry seminars. Studio courses present a practical approach to learning where you’ll undertake project work based on real-world briefs and case studies. 
  • To add to your learning resources, RMIT has partnered with renowned marketing communications agencies to create Vietnamese market case studies. Giving you an edge, these studies provide insight into the local market, local consumers and the domestic media environment.
  • You'll be assessed in a variety of ways to ensure that you can demonstrate your skills across the range of areas required for a communication graduate. Expect a combination of examinations, assignments, presentations and project work. Assessment may be both individual, or conducted in groups.
Entry requirements

Academic requirements

  • High school graduation diploma with a minimum GPA of 7.0/10.0 for Grade 12, for other international qualifications please view entry requirements by country​; or
  • Successfully complete the UniSTART (Professional Communication) with a minimum GPA of 1.0/4.0 with no double fail of a course
  • If you have completed or partially completed a similar program at another institution you may be accepted with some academic credit, or exemptions, being granted toward this program.

English requirements

Successfully complete RMIT English Advanced or complete one of the following English proficiency tests:

  • IELTS (Academic) 6.5+ (no band below 6.0)
  • TOEFL iBT 92+ (no band below 20)
  • Pearson Test of English (Academic) 58+ (no communication band below 50)
  • Cambridge English: Advanced (CAE) or Proficiency (CPE) 176+ (no band below 169)

For other international English entry requirements, please view English equivalency requirements.

Note: TOEFL, IELTS, Pearson and Cambridge results are recognised for two years from the test date. RMIT English results are recognised for one year from the test date.

Please contact the RMIT Vietnam Student Recruitment team for more information.

Fees

Students can choose standard fee or fixed fee program. Payments can be made each semester, on a course-by-course basis.

Standard fees

  • Annual tuition fee11,262 USD ~ 257,337,667 VND (based on full time study load - 8 courses)
  • Whole program fee33,786 USD ~ 772,013,000 VND (21 courses - 288 credits)

Fixed fees

  • Annual tuition fee*12,037 USD ~ 275,040,000 VND  (based on full time study load - 8 courses)
  • Whole program fee*36,110 USD ~ 825,120,000 VND (21 courses - 288 credits)

(*) Fixed Fees are offered to brand new students who would like to fix their course tuition fees for a specified period of a Higher Education degree program. The fixed fee program guards against potential fee increases and currency fluctuations. All fees noted above with * are fixed fees, and are correct for 2018.

Notes:

  1. The duration of programs is flexible and can be adapted on an individual basis upon enrolment.
  2. Program fees are priced and invoiced in Vietnam Dong (VND).
  3. Payment in other currencies will be converted to VND at the exchange rate on that day. Bank transfer is the preferred method of payment.
  4. The USD fee noted above is to be used as a guide only. The USD fee is quoted to overseas students as per Circular No. 32/2013/TT_NHNN, article 4.16.b.
Testimonials

Current students and alumni

“I decided to study at RMIT after hearing success stories from other communication students. I was very impressed by their projects and the meaningful things they contribute to Society.
I am currently doing my internship at Ogilvy & Mather, and I realise that what I have learned in the classroom at RMIT is totally the same as what I have to do in real life. RMIT gives you the chance to learn in a professional environment, building the important skills and knowledge to become a global citizen.
RMIT is a cool place to learn and experience!”
 
Nguyen Thanh Tu
Bachelor of Communication (Professional Communication)

 

“Studying at RMIT was a weird and wonderful ride with memorable twists and turns!
The communication program was really practical, and I was equipped with realistic knowledge and lifelike working experience to step into my current career.
The internship also helped me a lot in landing my current job - I was given clear instructions on how to write a professional CV and cover letter, and as well as how to behave in job interviews. It’s also beneficial to apply for a part-time internship before your official internship course. This will help you to learn and get real life experience at the same time.
It’s important to make a lot of friends, especially friends outside your program. They might end up being your future employers!”
 
Nhung Dao
Bachelor of Communication (Professional Communication)
Community Manager, OgilvyOne Worldwide, Vietnam

 

Industry connections

“Since we started our business in Vietnam 20 years ago, finding and developing local talent has been our focus. The communication industry here is still very young and it’s hard for us to find new faces in this small talent pool.
The Ogilvy Fellowship program has been developed globally and proven successful in different markets. The key factor is to find a good University to partner with, and RMIT Vietnam is a perfect choice for us.
We are delighted to have given job offers to three-quarters of the students who joined the first Ogilvy fellowship program.”
Lam Hong Lan
Corporate Communications Director
Training Leader
Ogilvy & Mather (Vietnam) Ltd

 

“Bates CHI & Partners Vietnam has a long history of recruiting students from the RMIT Professional Communication program, as both interns and full-time employees.
RMIT students are ambitious, curious, and collaborative; true to our
company’s culture. They show the enthusiasm and creativity necessary to grow in this fast-paced industry. Some have even risen to become our best employees!”

Tue Nguyen
Managing Director,
Bates CHI & Partners