This career-oriented degree trains multi-talented communicators with cross-platform skills in the exciting and fast-growing media and communication sector.
As a Professional Communication student, you can choose to specialise in either advertising or public relations (PR). Advertising professionals seek to build the brand of a product or service in order to stimulate consumer engagement or change behaviour. PR practitioners seek to inform and influence key audiences so to build a positive opinion of an issue or organisation. Specialists in both are experts in creating traditional and digital content that is both informative and compelling. They build relationships and communicate key brand stories in a creative and interactive way.
You will learn about:
- advertising: copywriting and art direction
- PR: influence and impact
- new media and mass media
- making media: content production
- strategy, research and creative execution
Our experienced staff and guest lecturers will help you gain industry-relevant knowledge throughout your degree. One of the strengths of our program is that you will learn in many different ways, including through lectures, tutorials, group projects and workshops.
In your final year, you will take part in RMIT’s Flagship Internship program. You will work for three months with an employer in a communications-related position. Many of our interns have ended up working for well-known communications companies in the region.
Our program is also designed to incorporate issues relevant to Vietnam. As a Professional Communication student, you will have the opportunity to help solve ‘human problems’ through a course project which focuses on improving the lives of impoverished communities in rural parts of Vietnam and connecting their issues to the rest of the country.
Graduates of the Professional Communication program have one of our highest rates of employment. This program will prepare you for many exciting careers, including:
- account executive
- client services manager
- digital content developer
- government and non-government organisation communications
- marketing communication planner
- media advisor or spokesperson
- media relations officer
- public relations strategist
- online/mobile/social media producer
Creative entrepreneurship: more and more graduates from the Bachelor of Communication (Professional Communication) are setting up their own creative businesses and companies in the fast-growing world of media and communication in Vietnam – and beyond.
- RMIT Vietnam focuses on student-centred learning, which puts you and your learning needs at the centre of our teaching practice. Teaching methods include face-to-face delivery, tutorial classes, workshops and industry seminars. Studio courses present a practical approach to learning where you’ll undertake project work based on real-world briefs and case studies.
- To add to your learning resources, RMIT has partnered with renowned marketing communications agencies to create Vietnamese market case studies. Giving you an edge, these studies provide insight into the local market, local consumers and the domestic media environment.
- You'll be assessed in a variety of ways to ensure that you can demonstrate your skills across the range of areas required for a communication graduate. Expect a combination of examinations, assignments, presentations and project work. Assessment may be both individual, or conducted in groups.
- High school graduation diploma with a minimum GPA of 7.0/10.0 for Grade 12, for other international qualifications please view entry requirements by country; or
- Successfully complete the UniSTART (Professional Communication) with a minimum GPA of 1.0/4.0 with no double fail of a course
- If you have completed or partially completed a similar program at another institution you may be accepted with some academic credit, or exemptions, being granted toward this program.
Successfully complete RMIT English Advanced or complete one of the following English proficiency tests:
- IELTS (Academic) 6.5+ (no band below 6.0)
- TOEFL iBT 92+ (no band below 20)
- Pearson Test of English (Academic) 58+ (no communication band below 50)
- Cambridge English: Advanced (CAE) or Proficiency (CPE) 176+ (no band below 169)
For other international English entry requirements, please view English equivalency requirements.
Note: TOEFL, IELTS, Pearson and Cambridge results are recognised for two years from the test date. RMIT English results are recognised for one year from the test date.
Please contact the RMIT Vietnam Student Recruitment team for more information.
Students can choose standard fee or fixed fee program. Payments can be made each semester, on a course-by-course basis.
- Annual tuition fee: 11,262 USD ~ 257,337,667 VND (based on full time study load - 8 courses)
- Whole program fee: 33,786 USD ~ 772,013,000 VND (21 courses - 288 credits)
- Annual tuition fee*: 12,037 USD ~ 275,040,000 VND (based on full time study load - 8 courses)
- Whole program fee*: 36,110 USD ~ 825,120,000 VND (21 courses - 288 credits)
(*) Fixed Fees are offered to brand new students who would like to fix their course tuition fees for a specified period of a Higher Education degree program. The fixed fee program guards against potential fee increases and currency fluctuations. All fees noted above with * are fixed fees, and are correct for 2018.
- The duration of programs is flexible and can be adapted on an individual basis upon enrolment.
- Program fees are priced and invoiced in Vietnam Dong (VND).
- Payment in other currencies will be converted to VND at the exchange rate on that day. Bank transfer is the preferred method of payment.
- The USD fee noted above is to be used as a guide only. The USD fee is quoted to overseas students as per Circular No. 32/2013/TT_NHNN, article 4.16.b.
Current students and alumni