Bachelor of Communication (Professional Communication)

Bachelor of Communication (Professional Communication)

Overview

Program Code: 
BP222
Campus: 
  • RMIT Saigon South
  • RMIT Hanoi City
Duration: 
3 years
School: 
School of Communication & Design
Mode: 
Full-time

This career-oriented degree trains multi-talented communicators with cross-platform skills in the exciting and fast-growing media and communication sector.

Program overview

This career-oriented degree trains multi-talented communicators with cross-platform skills in the exciting and fast-growing media and communication sector. 

Professional communicators are experts in creating traditional and digital content that is both informative and compelling. They build relationships and communicate key brand stories in a creative and interactive way. 

You can choose to specialise in either advertising or public relations (PR). Advertisers seek to build the brand of a product or service in order to stimulate consumer engagement or change behaviour. PR practitioners seek to inform and influence key audiences to build a positive opinion of an issue or organisation. 

You will learn about copywriting and art direction in advertising, influence and impact in PR, new media and mass media, content production and strategy, research and creative execution.

Career prospects

Graduates of the Professional Communication program have one of our highest rates of employment. This program will prepare you for many exciting careers, including:

  • account executive
  • client services manager
  • copywriter
  • digital content developer
  • government and non-government organisation communications
  • marketing communication planner
  • media advisor or spokesperson
  • media relations officer
  • public relations strategist
  • online/mobile/social media producer

Creative entrepreneurship: Increasingly, RMIT graduates are setting up their own creative businesses and companies in the fast-growing world of media and communication in Vietnam – and beyond.

Program structure
Learning, teaching & assessment
  • RMIT Vietnam focuses on student-centred learning, which puts you and your learning needs at the centre of our teaching practice. Teaching methods include face-to-face delivery, tutorial classes, workshops and industry seminars. Studio courses present a practical approach to learning where you’ll undertake project work based on real-world briefs and case studies. 
  • To add to your learning resources, RMIT has partnered with renowned marketing communications agencies to create Vietnamese market case studies. Giving you an edge, these studies provide insight into the local market, local consumers and the domestic media environment.
  • You'll be assessed in a variety of ways to ensure that you can demonstrate your skills across the range of areas required for a communication graduate. Expect a combination of examinations, assignments, presentations and project work. Assessment may be both individual, or conducted in groups.
Entry requirements

Academic requirements

  • High school graduation diploma with a minimum GPA of 7.0/10.0 for Grade 12, for other international qualifications please view entry requirements by country​; or
  • Successfully complete the UniSTART (Professional Communication) with a minimum GPA of 1.0/4.0 with no double fail of a course
  • If you have completed or partially completed a similar program at another institution you may be accepted with some academic credit, or exemptions, being granted toward this program.

English requirements

Successfully complete RMIT English Advanced or complete one of the following English proficiency tests:

  • IELTS (Academic) 6.5+ (no band below 6.0)
  • TOEFL iBT 79+ (with minimum score of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
  • Pearson Test of English (Academic) 58+ (no communication band below 50)
  • Cambridge English: Advanced (CAE) or Proficiency (CPE) 176+ (no band below 169)

For other international English entry requirements, please view English equivalency requirements.

Note: TOEFL, IELTS, Pearson and Cambridge results are recognised for two years from the test date. RMIT English results are recognised for one year from the test date.

Please contact the RMIT Vietnam Student Recruitment team for more information.

Fees

Students can choose standard fee or fixed fee program. Payments can be made each semester, on a course-by-course basis.

Standard tuition fee 2019

  • Annual tuition fee11,589 USD ~ 277,920,000 VND (based on full time study load - 8 courses)
  • Whole program fee34,769 USD ~ 833,760,000 VND (21 courses - 288 credits)

Fixed fee 2019

  • Annual tuition fee*12,387 USD ~ 297,043,000 VND  (based on full time study load - 8 courses)
  • Whole program fee*37,161 USD ~ 891,130,000 VND (21 courses - 288 credits)

(*) Fixed Fees are offered to brand new students who would like to fix their course tuition fees for a specified period of a Higher Education degree program. The fixed fee program guards against potential fee increases and currency fluctuations. All fees noted above with * are fixed fees, and are correct for 2019.

Notes:

  1. The duration of programs is flexible and can be adapted on an individual basis upon enrolment.
  2. Program fees are priced and invoiced in Vietnam Dong (VND).
  3. Payment in other currencies will be converted to VND at the exchange rate on that day. Bank transfer is the preferred method of payment.
  4. The fees in USD are ONLY applicable to those international students who arrange for payment from overseas, as per Circular No. 32/2013/TT-NHNN.
Testimonials

 

"I’m now running a startup called Phleek. Phleek is Vietnam’s first ‘shoppable’ personal styling platform. As founder and CEO, I built Phleek from scratch. Now, we have 13 fulltime and part-time team members. My experience at RMIT was fun. Classes never really felt like school to me but more like fun projects. The main thing about RMIT that benefitted my career path significantly was being able to be creative with no limitations. In advertising and PR, you cannot do well without being creative. I find myself constantly using the soft skills that I developed."

 
Nghi Dao Kinh
Alumnus

 

"I chose this program because I had a huge interest in creative television commercials that could drive the audience to take meaningful social actions or to purchase products. Another attractive factor was the compulsory internship program which offers students hands-on learning experience in the industry. During my third semester, I had a memorable internship at TBWA agency. It was an insightful experience into every process of an advertising agency. I saw myself grow a lot. Now, I possess better communication and time management skills."

 
Nguyen Thi Truc Van
Current Student

 

"One of the industry’s oldest cliches is: ‘Clients don’t care how much you know until they know how much you care.’ I take that to mean that industry needs people who embrace story, colour and vibrancy, humour and difference. It needs people who love their jobs. RMIT seems to instinctively understand this golden principle in the people it selects, the attitude and outlook it fosters, and the results it gets. Having people enjoying what they’re learning while questioning, challenging and improving on what they’re hearing makes for a very stimulating environment."

Alan Couldrey
Chairman, Ogilvy & Mather (Vietnam) Ltd