Bachelor of Communication (Professional Communication)

Bachelor of Communication (Professional Communication)


Program Code: 
  • RMIT Saigon South
  • RMIT Hanoi City
3 years
School of Communication & Design

This career-oriented degree trains multi-talented communicators with cross-platform skills in the exciting and fast-growing media and communication sector.

Program overview

This career-oriented degree trains multi-talented communicators with cross-platform skills in the exciting and fast-growing media and communication sector.

Professional communicators are experts in creating traditional and digital content that is both informative and compelling. They build relationships and communicate key brand stories in a creative and interactive way.

Our courses focus on advertising and public relations (PR). Advertisers seek to build the brand of a product or service in order to change consumer behaviour. PR practitioners seek to inform and influence members of the public in order to build a positive opinion of an issue or organisation.

With the communication sector increasingly in need of graduates who have a combination of skills in advertising, PR and digital methods, our program addresses this demand by developing students’ capabilities through up-to-date learning activities.

Career prospects

Graduates of the Professional Communication program have one of our highest rates of employment. This program will prepare you for many exciting careers, including:

  • account manager
  • client services director
  • copywriter
  • digital content developer
  • government and non-government organisation communications
  • marketing communication planner
  • media advisor or spokesperson
  • media/public relations strategist
  • online/mobile/social media producer

Creative entrepreneurship

Increasingly, RMIT graduates are setting up their own creative businesses and companies in the fast-growing world of media and communication in Vietnam – and beyond.

Program structure
Learning, teaching & assessment
  • RMIT Vietnam focuses on student-centred learning, which puts you and your learning needs at the centre of our teaching practice. Teaching methods include face-to-face delivery, tutorial classes, workshops and industry seminars. Studio courses present a practical approach to learning where you’ll undertake project work based on real-world briefs and case studies. 
  • To add to your learning resources, RMIT has partnered with renowned marketing communications agencies to create Vietnamese market case studies. Giving you an edge, these studies provide insight into the local market, local consumers and the domestic media environment.
  • You'll be assessed in a variety of ways to ensure that you can demonstrate your skills across the range of areas required for a communication graduate. Expect a combination of examinations, assignments, presentations and project work. Assessment may be both individual, or conducted in groups.
Entry requirements

Academic requirements

  • High school graduation diploma with a minimum GPA of 7.0/10.0 for Grade 12, for other international qualifications please view entry requirements by country​; or
  • Successfully complete the UniSTART (Professional Communication) with a minimum GPA of 1.0/4.0 with no double fail of a course
  • If you have completed or partially completed a similar program at another institution you may be accepted with some academic credit, or exemptions, being granted toward this program.

English requirements

Successfully complete RMIT English Advanced or complete one of the following English proficiency tests:

  • IELTS (Academic) 6.5+ (no band below 6.0)
  • TOEFL iBT 79+ (with minimum score of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
  • Pearson Test of English (Academic) 58+ (no communication band below 50)
  • Cambridge English: Advanced (CAE) or Proficiency (CPE) 176+ (no band below 169)

For other international English entry requirements, please view English equivalency requirements.

Note: TOEFL, IELTS, Pearson and Cambridge results are recognised for two years from the test date. RMIT English results are recognised for one year from the test date.

Please contact the RMIT Vietnam Student Recruitment team for more information.


Students can choose standard fee or fixed fee program. Payments can be made each semester, on a course-by-course basis.

Standard tuition fee 2019

  • Annual tuition fee11,887 USD (indicative USD fee) ~ 277,920,000 VND (based on full time study load - 8 courses)
  • Whole program fee35,661 USD (indicative USD fee) ~833,760,000 VND (24 courses - 288 credits)

Fixed fee 2019

  • Annual tuition fee*12,705 USD (indicative USD fee) ~ 297,043,000 VND  (based on full time study load - 8 courses)
  • Whole program fee*38,115 USD (indicative USD fee) ~ 891,130,000 VND (24 courses - 288 credits)

(*) Fixed Fees are offered to brand new students who would like to fix their course tuition fees for a specified period of a Higher Education degree program. The fixed fee program guards against potential fee increases and currency fluctuations. All fees noted above with * are fixed fees, and are correct for 2019.


  1. The duration of programs is flexible and can be adapted on an individual basis upon enrolment.
  2. Program fees are priced and invoiced in Vietnam Dong (VND).
  3. Payment in other currencies will be converted to VND at the exchange rate on that day. Bank transfer is the preferred method of payment.
  4. The fees in USD are ONLY applicable to those international students who arrange for payment from overseas, as per Circular No. 32/2013/TT-NHNN.

Mindshare prides itself for creating effective strategic solutions and championing innovation across media and particularly in the digital communication space. We engage with students from RMIT’s Professional Communication program through class projects and internship placements. We’ve been impressed with the spirit and enthusiasm that they bring to the task at hand. For this reason, we’re keen to continue working closely with RMIT as it embraces this digital transformation that is underway in the industry.

Sudarshan Saha
Industry partner
Managing Director (Team Unilever), Mindshare Vietnam

The best things about studying at RMIT were definitely the lecturers
and the high-quality classes. The Professional Communication program provides students with the experience, skills and knowledge needed to get a job. I was offered my full-time job after three months of doing an internship at ATS. In the long term, I know that what I have learnt at RMIT will open more doors for me in the marketing and advertising world.

Tran Ngoc Quynh Nhu
Marketing Executive, ATS

When I began at RMIT, I wanted to understand the media and learn how to use it wisely to spread creativity and positivity. The Professional Communication program is helping me to achieve this. The curriculum covers a wide range of knowledge and skills. Our lecturers are supportive inside and outside the classroom. After two years of study, I’m more confident in my creative ability and in my skills in planning a campaign.

Tran Thi Hanh Thao
Current student