Mr Quyen has always understood the impact of art on business and social issues, even as a student in the Bachelor of Design (Multimedia Systems) program at RMIT Vietnam.
He said he loved design in high school, and chose RMIT after being impressed by student creative works on display at the University’s Saigon South campus.
“I liked the program as it was not just about art or design itself, but the art of design, history and current issues,” Mr Quyen recalled.
“It showed students how to adapt critical thinking in approaching an issue and then use art and/or design skills to solve social problems.”
Mr Quyen demonstrated this creative insight through the project Harsh Life of the Emperor which addressed China’s one-child policy and its pressures on young Chinese people. The project was lauded as one of the best in that year’s design class.
A motto from a lecturer inspires him to this day: “Through their creative works, designers deliver messages that can impact on people’s lives and change the world.”
Mr Quyen graduated with Distinction in 2011. Immediately after he began a full-time job at renowned advertising agency Dentsu, a job he secured while working with the company as a design intern during his final year of university.
The opportunity to work at Dentsu and experience the whole creative process has served him well, helping accelerate him along his career path.
“I learnt a lot from professionals from many different countries, and not just creative directors either, but also from copywriters, customer service officers, and others,” shared Mr Quyen, who goes by the pseudonym Quiin on his porfolio.
“Collaborative skill is vital for those who work in the creative industry,” he explained, adding that this skill – the ability for two people to connect – is the meaning behind the double i in Quiin.
To Mr Quyen, each TVC (television commercial) is an inspiring story resulting from hours of collaborative brainstorming, and then persuading clients to believe in his ideas. The series of Dien May Xanh commercials was no exception.