Vinh Truong

• Ph.D., 2020 - RMIT University Information Business and Management
• MSc., 2007 - The University of Gothenburg Software Engineering and Management
• Beng (Hons), 2000 - The University of Adelaide Information Technology and Telecommunications
• Other qualifications:
  • Project Management Professional certification from PMI
  • CCNA/CCNP certificates from Cisco
  • Service Delivery Management certificate from Ericsson
  • MCTS certificate from Microsoft

• Research Methodologies
• E-commerce Systems
• Information Systems
• Technology Leadership
• Software Engineering
• Networking and Security
• Advanced Mathematics and Statistics

Distributed networks, computational advertising, mobile applications, natural language processing, and online learning

• Truong, V. N. X. (2016), Optimizing Mobile Advertising using Ad Refresh Interval Proceedings of the ICEIC International Conference on Electronics, Information and Communication, IEEE, pp. 74-77. DOI: http://dx.doi.org/10.1109/ELINFOCOM.2016.7562948
• Truong, V. N. X. (2017), Optimizing Mobile Advertising using Ad Refresh Interval, IEEE Transaction on Smart Processing and Computing Journal, Invited Paper, ISSN 2287-5255. Vol 5, Issue 2, pp 117-122. DOI: http://dx.doi.org/10.5573/IEIESPC.2016.5.2.117
• Truong, V. N. X. (2018), Optimizing Content Duration for Mobile Ads, IEIE Transaction on Smart Processing and Computing Journal, ISSN 2287-5255. Vol 5, Issue 4, pp 283-285. DOI: http://dx.doi.org/10.5573/IEIESPC.2016.5.4.283
• Truong, V. N. X., Nkhoma, M., & Pansuwong, W. (2019). An Integrated Effectiveness Framework of Mobile In-App Advertising. Australasian Journal of Information Systems, vol. 23. DOI: http://dx.doi.org/10.3127/ajis.v23i0.1971
• Truong, V. N. X (2019). An Integrated Effectiveness Framework of Mobile In-App Advertising. Best selected Ph.D. paper for Business Showcase, College of Business, RMIT University, Australia, October 2019.
• Truong, V. N. X., Nkhoma, M., & Pansuwong, W. (2020). Enhancing the effectiveness of mobile in-app programmatic advertising using publishers-controlled factors. Proceedings of International Conference on Computers in Business and Management, Tokyo, Japan. DOI: https://doi.org/10.1145/3383845.3383865
• Truong, V. N. X (2021). Moderating the app publishers-controlled effects. Proceedings of Pacific Asia Conference on Information Systems, Dubai, UEA, June 2020. Link: https://aisel.aisnet.org/pacis2020/205
• Truong, V. N. X (2022). Machine Learning in Computational Advertising – A Systematic Literature Review. Studies in Systems, Decision, and Control, Springer, DOI: https://doi.org/10.1007/978-3-031-04028-3_8

College of Business Scholarship 2018 – 2020 · Swedish Institute Scholarship 2005 – 2007 · AusAID Scholarship 1997 – 2000

Undergraduate Research – Chatbot AI, TutorAI, etc.

• Dean’s Certificate for Outstanding Achievement, The University of Adelaide, 2000
• Best Paper at RMIT Business Showcase 2020

Experience working with local industry partners, including FPT, VNG, CMC, Viettel, VNPT, Vietcombank, Vietinbank, BIDV, Agribank, ACB, Sacombank, etc.

• 2000 – 2005: Service Delivery Manager at Ericsson Incorporation
• 2007 – 2012: Senior Technical Manager at Microsoft Corporation
• 2012 – 2014: IT Director at DatXanh Group
• 2014 – 2016: Senior Program Manager at University of Economics and Finance
• 2016 – 2018: Principal at APU International School
• 2018 – 2020: Head of Academic Affairs Department at Greenwich Vietnam
• 2020 – present: Lecturer at RMIT University