- Certificate of graduate supervision, Monash University Malaysia (2013)
- PhD in Marketing, University of Auckland, New Zealand (2005)
- MBA, University of Otago, New Zealand (1989)
- BCom, University of Otago, New Zealand (1988)
|School: The Business School|
|Department: Dean's office|
|College: Business & Law|
|Position: Senior Lecturer, Program Manager Engagement|
|Location: RMIT Saigon South|
Dr Little is an industry-experienced, entrepreneurial macromarketer with over 25 years’ teaching and research experience in New Zealand, Malaysia, and now RMIT Vietnam. Her industry experience includes senior roles in advertising and corporate marketing; and also consulting and startups.
She focuses on the intersection of marketing and society, in support of the UN Sustainable Development Goals. In view of the existential challenge posed by climate change and marketing’s role in driving overconsumption, she is working towards transformative change both in the classroom, and in her research. She is therefore concerned with wider systems change; with a methodological bias towards naturalistic enquiry and emergent methods (case study, ethnography and participatory action research).
Drawing on her research and her industry background, she teaches all levels (PhD, MBA, undergraduate); including advanced qualitative research methods, marketing strategy, sustainability and innovation, business to business marketing and entrepreneurship.
Being a critical qualitative researcher Vicki is not a great admirer of the recent turn to counting things. She is more interested in value and quality. She is most proud of:
She is a regular contributor to the Macromarketing Society conference, and co-chair of the climate change track.
2021- Executive education - De Heus Vietnam, Ho Chi Minh Political Academy