Vicki Little

Vicki Little

Program Manager, Engagement TBS
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Details

  • College: The Business School
  • Department: The Business School
  • Campus: Saigon South Campus Vietnam
  • vicki.little@rmit.edu.vn

Open to

  • Masters Research or PhD student supervision

About

Vicki is an active member of RMIT’s Sustainable Development & Consumption research cluster. She is an entrepreneurial macromarketer, supporting the UNSDGs and PRME. Macromarketers take a systems view; focusing on the relationship between marketing and society.  


Responding to growing calls for epistemological justice and work embedded in communities of enquirers, she favours naturalistic enquiry and participatory logics (ethnographic case study and action research). Working with collaborators in the US, UK, Malaysia and the Pacific, three streams of research are directed at furthering social and environmental sustainability: 

 

  1. The marketing discipline and climate change. 
  2. Markets, women and sustainable livelihoods. 
  3. Sustainability-oriented innovation. 


Current empirical projects include net-zero carbon marketing education practice, nature-based solutions, food systems resilience, women microentrepreneurs, and biomaterials innovation. Her work has appeared in top international journals including the Journal of Macromarketing, Journal of Cleaner Production, Journal of Marketing Management, Journal of Technology Transfer, and Journal of Business & Industrial Marketing (JBIM). She is an active member of the Macromarketing Society, and mentors an ECR subgroup. She is an Associate Editor for the Journal of Macromarketing, on the review boards of the Australasian Marketing Journal and JBIM and an ad hoc reviewer for Marketing Theory. 

Research fields

  • 3506 Marketing
  • 350603 Industrial marketing
  • 350606 Marketing research methodology
  • 350608 Marketing theory
  • 350699 Marketing not elsewhere classified

UN sustainable development goals

  • 12 Responsible Consumption and Production
  • 13 Climate Action
  • 5 Gender Equality

Academic positions

  • Program Manager Engagement, Senior Lecturer
  • RMIT Vietnam
  • Business Innovation, Office of the Dean
  • Ho Chi Minh City, Vietnam
  • 2021 – Present
  • Senior Lecturer
  • Monash University Malaysia
  • Marketing
  • Kuala Lumpur, Malaysia
  • 2018 – 2020
  • Professional Teaching Fellow
  • University of Auckland
  • Marketing, International Business
  • Auckland, New Zealand
  • 2015 – 2017
  • Senior Lecturer, Interim HoD, Project Director, Interim MBA Director International, Deputy Head of School Education Innovation
  • Monash University Malaysia
  • Marketing
  • Kuala Lumpur, Malaysia
  • 2011 – 2014
  • Lecturer, Senior Lecturer over the bar
  • University of Auckland
  • Marketing
  • Auckland, New Zealand
  • 1993 – 2010

Non-academic positions

  • Executive lease, marketing services
  • James Hardie
  • Auckland, New Zealand
  • 1992 – 1993
  • Marketing Manager
  • Sky Network Television
  • Auckland, New Zealand
  • 1991 – 1992
  • Product Manager
  • Philips New Zealand
  • Auckland, New Zealand
  • 1990 – 1991
  • Marketing consultant
  • Self
  • Auckland, New Zealand
  • 1986 – 1989
  • Media Manager
  • Leo Burnett Advertising
  • Auckland, New Zealand
  • 1982 – 1985

Supervisor projects

  • International Tourists' Perceived Destination Image of Post-Covid Vietnam: Personas and Stories
  • 7 Apr 2025
  • The impacts of digital maturity on addressing paradoxes within stakeholder networks: case studies of Vietnamese micro and small tourism businesses
  • 26 Mar 2025
  • Fashioning a Common Future
  • 14 Jan 2025
  • Leading by Love: A Qualitative Study of Affective tình mẫu tử (motherly love) Leadership among Vietnamese Women Leaders
  • 12 Dec 2024
  • Offshore VN Proj: Inclusive investment in the underprivileged groups in the sustainable tourism areas: A study in Vietnam
  • 27 Nov 2024
  • Empowering Women Micro-Entrepreneurs through Digital Literacy: A Study of Community-Based Tourism
  • 7 Nov 2024

Teaching interests

Vicki is a marketer, drawing on her research and industry background in advertising and corporate marketing management to teach at all levels (undergraduate, Master of Bioscience Enterprise, MBA and PhD; corporate programmes.

 

She has taught courses at top universities in New Zealand, Malaysia and now in Vietnam; including capstone marketing strategy, entrepreneurial marketing, advanced qualitative research methods and philosophy of science, sustainability, innovation and entrepreneurship. 

Research interests

Vicki has broad interests, broadly concerned with sustainability and necessary degrowth.

 

As sustainability requires transition to a post-carbon society and a circular economy, she takes a critical view of the status quo. She is interested in post-qualitative methodologies, reflecting concerns with epistemological justice, and current ways of knowing.

 

Three research streams reflect these interests:

 

1. The marketing discipline and climate change 

  1. Macromarketing systems/ macrosocial marketing (Macromarketing Society Board member)
  2. Marketing syllabus and climate change

2. Markets, women and sustainable livelihoods

  1.  
    1. Gender equity
    2. Sustainable livelihoods
    3. Informal markets
    4. Microentrepreneurship

3. Sustainability-oriented innovation 

  1. Ecopreneurship.
  2. Biomaterials innovation.
  3. The entrepreneurial university.
  4. Nature-based solutions.
  5. Sustainable food provisioning systems.