MADE Vietnam Fashion Incubator

MADE - the incubator where the next fashion from Southeast Asia is built

Initiated by RMIT University Vietnam, MADE is the first Vietnamese fashion incubator that aims to transform emerging design talent into structured, market‑ready fashion brands that are built for growth, credibility and long‑term impact. It is an incubator for designers and aspiring entrepreneurs shaping the next wave of Southeast Asian fashion through brand clarity, product rigour and real distribution.

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Launching August 2026

MADE is a 12 month working system for designers with modules, so each designer has guidance.

Industry partners

Our partners operate where ideas meet reality.

Across manufacturing, sourcing, product development and distribution, our partners bring structure to vision and momentum to process. Our partnerships specialise in ventures that are precision designed to connect and move in the market.

Rue Miche logo

At Rue Miche, fashion is positioned.

Rue Miche is a hybrid space where Vietnamese heritage and contemporary design are continuously reinterpreted. 

As MADE’s primary retail partner, it anchors the transition from development to distribution. This is where designers enter a system where the work is seen, tested and moved.


With Fabrica, development becomes infrastructure.

Fabrica is a network that spans sourcing, product development and manufacturing and anchors the transition from prototype to production. With Fabrica, designers gain access to the people and systems that provide access to grow their business to the next stage of scale, structure and investment.

Program structure

Rooted in Vietnam. Built for Beyond.

MADE is a working system for designers who are ready to move

  • From idea to identity
  • From garment to product
  • From concept to market

Launching in August 2026, the program runs for 12 months and is structured around four key milestones.

  • Program kickoff and brand vision
  • Target customer and market landscapes
  • Brand positioning and strategy
  • Brand visuals and visual direction

  • Product vision and assortment strategy
  • Design to commercial translation
  • Product development and sourcing strategy
  • Costing, pricing and margin
  • Production and supply chain
  • Channel strategy

  • Go-to-market planning
  • Marketing and community building
  • Sales enablement and merchandising
  • Integration and brand review

  • Market validation/ Proof of concept

Get in touch

Project team

Project Manager: Mr Ethan Wang
Email: huiteng.wang@rmit.edu.vn

Project Assistant: Mr Duy Nguyen
Email: duy.nguyen100@rmit.edu.com

Address

RMIT Saigon South Campus, 702 Nguyen Van Linh Boulevard, Tan Hung Ward, Ho Chi Minh City