Program structure through 2026

Program structure through 2026

This program structure is effective through Semester 3, 2026.

Important dates in Semester 3, 2026

Advised program structure and progression

There are 288 credits (a maximum of 24 courses) in the program.

In the first year

you will complete 4 foundation courses to give you the building blocks needed to explore your chosen pathway

Next, the direction you take is in your hands

You can choose several combinations

  • Option 1: 1 major + 3 minors
  • Option 2: 1 major + 2 minors + 4 University electives*/Program options**
  • Option 3: 2 majors + 1 minor 
  • Option 4: 2 majors + 4 University electives*/Program options**

 

In the final year, all students will undertake the compulsory internship. 

* University electives: choose up to 4 elective courses from any program at RMIT

** Program options: choose from courses in the Program options list and all courses listed within each minor

Choose from 3 majors

  • Advertising* 
  • Public Relations 
  • Digital Communications 

Choose from 5 minors

  • Asian Communication & Culture
  • Cinema Studies
  • Advertising
  • Public Relations
  • Digital Communication

Choose from 3 majors

General note on majors

Students can replace two of their major courses (excluding capstone and professional practice) with the following courses:

For the 2-major combination of Digital Communication and Public Relations, students can only complete one Professional Practice as a capstone project in one major and an internship in the other.

The advertising major blends theory and industry knowledge with practical skills like copywriting, art direction and strategy planning. Enhance your creative thinking to solve communication issues and connect emotionally with consumers. 

 

Course list

*The Advertising Professional Practice is a project-based capstone to provide students with opportunities to develop advertising campaigns.

 

Internship course for students taking a single major in Advertising

  • Media and Communication Internship (as part of the 4 program options/electives)

 

Internship course for students taking two majors including Advertising

  • Digital Communication Professional Practice; or Public Relations Professional Practice

*Note: Students taking Advertising major cannot choose Option 1 (1 major + 3 minors)

Modern PR jobs focus on advising organisations on improving relationships and reputation. With a public relations major, you'll learn to effectively communicate your organisation's message to various audiences.

Course list

In this major, you will learn to use digital platforms and technologies for strategy, storytelling, content development, and audience engagement. This includes creating content and measuring its impact using various techniques, tools, and metrics. 
 

Course list

Choose from 5 minors

Program guides for RMIT Saigon South and RMIT Hanoi. (Select "Vietnam Semester 3" and year "2026" from the drop-down menu in the top right corner).