How International Strategy and Innovation prepares you to lead across borders

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How International Strategy and Innovation prepares you to lead across borders

An integral part of RMIT Vietnam’s Master of International Business program, our International Strategy and Innovation course gives students more than just frameworks. It challenges them to think like global decision-makers, exposing them to the realities of cross-border business with both clarity and context.

Inside the classroom: how international strategy and innovation prepares you to lead across borders

An integral part of RMIT Vietnam’s Master of International Business program, our International Strategy and Innovation course gives students more than just frameworks. It challenges them to think like global decision-makers, exposing them to the realities of cross-border business with both clarity and context.

Learning by doing, not by memorizing

This course isn’t driven by lectures or exams. Instead, students learn strategy by applying it. They work in teams to design international expansion plans, pitch market-entry strategies, and defend their thinking in real time. In doing so, the classroom experience mirrors the pressure and ambiguity of international business consulting or executive decision-making.

Rather than simply learning core consultation concepts, such as the CAGE model or IR grid, students put these tools to the test. “Learning these tools is just the start,” says lecturer Dr Manjit Sandhu. “What matters is how students use them to make sense of complex environments and think critically about their analyses and solutions to doing business strategically across borders.”

The course’s learning-by-doing model manifests in a variety of ways. For example, in one project, students assess why a Malaysian media company failed to successfully give itself a foothold in the Indonesian market. In another, students step into the shoes of executives launching a fictional smartphone brand into new markets. These aren’t thought experiments; they’re crucial business leadership training opportunities requiring critical thinking and strategic judgment.

Grounded in the region, built for the world

What sets this course apart is its strong global focus. Regional cases provide a rich backdrop for exploring global dynamics. This highlights how institutional, cultural, and political factors shape international strategy in ways that models alone can’t predict.

Students also hear directly from guest speakers who manage international businesses operating in the Southeast Asian region and around the globe. Their stories bring theory to life and what strategy looks like when timelines shift, regulations change, or markets behave unpredictably.

From analysis to action

RMIT’s International Strategy and Innovation course serves as a capstone to the MIB program, bringing together insights from marketing, finance, operations, and leadership into a single, applied course. But beyond content, it’s about a key philosophy cultivated by Dr. Manjit Sandhu: learn to act without all the answers, make decisions under pressure, and lead through uncertainty.

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20 August 2025

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