Influencer marketing: A matter of liability and ethics
The use of celebrities and influencers in social media marketing is increasing. However, this has come with cases of false advertising where consumers bear negative consequences.
Impact of US tariffs on Vietnam’s textile, clothing and footwear sector
The adjustments in the US tariffs are poised to reshape Vietnam’s textile, clothing and footwear industry, prompting businesses to reassess their strategies and operations.
Vietnam tourism’s soft power: Cinema and music should be the new focus
Leveraging its growing tourism appeal, Vietnam can further boost its global influence through cinema and music.
Ghibli-style AI art, ethics and culture
As Ghibli-style AI art goes viral, RMIT Vietnam lecturers Dr Soumik Parida and Dr Adhvaidha Kalidasan explore its impact on communication and cultural identity.
How AI is transforming Vietnam’s marketing landscape
Artificial intelligence (AI) is rapidly reshaping Vietnam’s marketing industry, delivering unprecedented levels of efficiency, personalisation, and innovation.
AI: A saviour in times of crisis for Vietnamese businesses
When a crisis strikes, how can Vietnamese businesses respond effectively? According to Dr Bui Quoc Liem, a lecturer in Professional Communication at RMIT University Vietnam, AI is a game-changing force in crisis management.