Can Vietnam’s urban parks become travel magnets?

Can Vietnam’s urban parks become travel magnets?

Despite its rapid urbanisation, rich biodiversity, and growing domestic travel market, Vietnam has not yet capitalised on the tourism potential of its urban parks, RMIT experts say.

The role of urban parks in tourism

Dr Jackie Ong, Senior Lecturer in the Tourism and Hospitality Management program at RMIT Vietnam, highlights that modern travellers, especially younger, experience-driven tourists seek out vibrant, open-air environments where they can unwind, take photos, enjoy local food, or attend events. 

"Parks provide an ideal platform: they are accessible, flexible, and often free to enter, making them appealing to a wide range of visitors," she says.

Well-designed urban parks are powerful tourism assets, offering local cultural experiences, hosting lively events, and providing scenic settings that attract visitors and fuel social media buzz. 

Urban parks can enhance quality of life, attract investment, and when designed strategically, generate direct and indirect tourism revenue through events, rentals, F&B, and increased visitor spending.

Vietnam’s untapped potential

Many Vietnamese cities, especially Hanoi, Ho Chi Minh City, Hue, and Da Nang feature centrally located green spaces with strong historical and cultural value. "Yet most parks remain underdeveloped, under-promoted, and under programmed from a tourism perspective," says Dr Daisy Kanagasapapathy, Associate Program Manager of the Tourism and Hospitality Management program at RMIT Vietnam.

For example, Thong Nhat Park in Hanoi, while central to the community, lacks clear storytelling and visitor-friendly features. In Ho Chi Minh City, Tao Dan Park hosts popular events like the Tet flower festival but is otherwise quiet. Bach Dang Park offers a scenic riverfront but functions more as a transit zone than a destination. Meanwhile, the historic Saigon Zoo and Botanical Gardens holds significant heritage value but is rarely marketed as a key attraction. 

Urban parks have untapped potential. (Image: Unsplash) Urban parks have untapped potential. (Image: Unsplash)

Dr Ong points out: "The problem isn’t a lack of green space. It’s a lack of activation, storytelling, and visitor-oriented design.

"Tourists rarely visit Vietnamese parks unless they stumble upon them, and even then, there's little to encourage them to stay."

Without thematic design, cultural storytelling, curated activities, or upgraded infrastructure, these parks rarely appear on tourists’ itineraries as a significant missed opportunity.

What global cities are doing right 

As a Singaporean, Dr Ong draws on examples from her home country to highlight the power of well-designed park experiences. In Singapore, the Gardens by the Bay drew nearly 12 million visitors in 2024, while the UNESCO-listed Botanic Gardens continues to attract millions more. 

"These aren’t just green spaces, they’re branded experiences, with storytelling, design, and infrastructure tailored for global appeal. Even smaller attractions, like the Fort Canning tree tunnel, have gone viral for their photogenic appeal," she says.

Meanwhile, Osaka’s Namba Parks, an eight-level rooftop garden atop a shopping complex, blends nature with urban life, offering a template for vertical greening in dense cities. Seasonal events, especially the cherry blossom festivals, generate millions in tourism revenue each year.

Dr Kanagasapapathy highlights Seoul’s Han River as a compelling model for Bach Dang Park’s transformation. Seoul has turned once-ignored riverbanks into thriving leisure zones with food trucks, bike rentals, cultural festivals, and night markets. These parks now serve as major social and economic hubs, drawing tourists as much as locals. 

Dr Daisy Kanagasapapathy (left), Dr Jackie Ong (right) Dr Daisy Kanagasapapathy (left), Dr Jackie Ong (right)

How Vietnam can rethink urban parks for tourism

Dr Ong notes that for Vietnam, the goal shouldn’t be to replicate these models exactly, but to adapt their core strategies through thoughtful design, cultural activation, and visitor-friendly infrastructure to the local context.

First, Vietnam should invest in tourist-ready infrastructure. According to Dr Ong, improving basic park infrastructure, such as lighting, multilingual signage, restrooms, shaded seating, and clear walking trails, can greatly enhance the visitor experience and make Vietnam’s parks more welcoming to international tourists.

She believes that parks should highlight ecology and education. “Many parks, especially those with botanical collections or water features, are ripe for eco-tourism development.” 

Initiatives such as guided birdwatching tours, children’s nature discovery zones, and transforming the Saigon Zoo into a combined heritage and conservation center can enrich public understanding of biodiversity while promoting sustainable tourism.

To enhance urban tourism, parks should be connected through green corridors and cultural trails rather than functioning as standalone attractions. For instance, walking or cycling paths in Hanoi could link Thong Nhat Park to the Old Quarter, while in Ho Chi Minh City, a riverfront greenway could connect Bach Dang Park to the Opera House, museums, and markets.

“This approach integrates parks into the urban tourism fabric, encouraging exploration beyond traditional hotspots,” Dr Ong says.

Dr Kanagasapapathy emphasises the importance of programming parks with year-round activities to keep them vibrant and engaging. “Tao Dan Park already comes alive during Tet – so why not build on that momentum throughout the year?” she suggests. 

Thong Nhat Park could host storytelling installations, art exhibitions, or weekend cultural fairs. Meanwhile, Bach Dang Park, with its prime riverside location, is well-suited to night markets, outdoor performances, and interactive light installations.

To further elevate the park experience, Dr Kanagasapapathy highlights the opportunity to celebrate Vietnam’s world-renowned street food culture. Initiatives might include curated food zones, riverside cafés with shaded seating and live music, or pop-up food trucks tied to cultural events, such as a rotating “Taste of Vietnam” held weekly at Bach Dang Park.

The timing is opportune: work has begun on a striking 720-meter-long footbridge shaped like a nipa palm leaf that will link Bach Dang Wharf Park with Thu Thiem. Designed with open viewing decks, lanes for cyclists, and accessibility features, the bridge is expected to draw significant pedestrian flow directly into the park, creating a natural stage for culinary and cultural programming while establishing a new architectural landmark along the Saigon River.

At the same time, designing parks for digital culture is key to engaging a new generation of visitors. Dr Kanagasapapathy says: “Simple design interventions such as floral archways, mural walls, or creative lighting can turn parks into Instagram destinations. 

“Collaborations with influencers, photographers, and KOLs can boost visibility and tourism organically.”

In short, RMIT experts notes that Vietnam already has the raw materials: location, climate, culture, and creativity. With modest investment, cross-sector collaboration, and a shift in mindset, the country’s parks can evolve from passive public spaces into tourism icons where nature meets culture and memory-making begins.

Dr Kanagasapapathy concludes: “The real question isn’t if Vietnam’s urban parks can become travel magnets, but how quickly cities like Hanoi and Ho Chi Minh City can embrace the opportunity to lead the way in green tourism.”

Story: June Pham

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