Do we choose what we like, or come to like what we choose?
In Vietnam’s fast-moving digital marketplace, consumers make countless small decisions every day: what to click, what to skip, what to remove from a cart, and what to ignore.
“I can’t travel without ChatGPT”: How AI is reshaping travel planning
Research from RMIT University Vietnam reveals how generative AI is transforming the way travellers plan their journeys.
Can memes reveal how a generation feels about gender?
Just in time for International Women's Day, a new bilingual publication from RMIT Vietnam reveals how memes help Gen Z express their feelings about gender in a way that feels light-hearted and relatable.
Mekong Delta at a crossroads: Land loss and livelihood shifts
Climate and economic pressures are transforming Vietnam’s Mekong Delta, forcing millions to rethink their future as land inequality deepens and farming landscapes shift.

